Post race doping
10-06-09, 07:18 PM
#2
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If he was smart he would use the $ to upgrade the Shack bikes to Di2. Of course the Shack bikes should have Di2, since they have electronic gizmos.
10-06-09, 07:21 PM
#3
going roundy round
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"The key word is we tried to be authentic,"
"He's the perfect athlete to connect with adult beer drinkers who lead active lifestyles and also a balanced lifestyle,"
Authentic and active - but not quite balanced.
"He's the perfect athlete to connect with adult beer drinkers who lead active lifestyles and also a balanced lifestyle,"
Authentic and active - but not quite balanced.
10-06-09, 07:44 PM
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"health-minded drinkers"
10-06-09, 09:42 PM
#7
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Exist, yes. Is this going to devolve into an argument between teetotalers and drinkers over this non-controversial statement? Because that would be a shame. Who wants to end up in P&R?
I must say, however, that this health-minded drinker wouldn't be caught dead drinking Michelob Ultra. Blech. I prefer my beer to have taste. I am currently relaxing with a Stockyard Oatmeal Stout! Yum! That's more like it. I wish that there were more tasty beer brands out there as sponsors for cycling events; the stuff doesn't need to be low-calorie to have a positive association with athletics.
I must say, however, that this health-minded drinker wouldn't be caught dead drinking Michelob Ultra. Blech. I prefer my beer to have taste. I am currently relaxing with a Stockyard Oatmeal Stout! Yum! That's more like it. I wish that there were more tasty beer brands out there as sponsors for cycling events; the stuff doesn't need to be low-calorie to have a positive association with athletics.
10-06-09, 09:42 PM
#8
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Beer's been around for a long time. It has it's place. It's not exactly 'health' food, but in reasonable quantities, it's not 'bad' for you either. Hell, you can kill yourself by drinking too much water. Everything in moderation.
Having said that, Michelob isn't beer. It's lightly alcoholic water. I'm envious of the guys with the Sierra Nevada sponsorship, but I almost feel bad for Lance.
Having said that, Michelob isn't beer. It's lightly alcoholic water. I'm envious of the guys with the Sierra Nevada sponsorship, but I almost feel bad for Lance.
10-06-09, 09:45 PM
#9
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10-06-09, 10:05 PM
#10
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Beer's been around for a long time. It has it's place. It's not exactly 'health' food, but in reasonable quantities, it's not 'bad' for you either. Hell, you can kill yourself by drinking too much water. Everything in moderation.
Having said that, Michelob isn't beer. It's lightly alcoholic water. I'm envious of the guys with the Sierra Nevada sponsorship, but I almost feel bad for Lance.
Having said that, Michelob isn't beer. It's lightly alcoholic water. I'm envious of the guys with the Sierra Nevada sponsorship, but I almost feel bad for Lance.
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10-06-09, 10:43 PM
#12
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10-07-09, 05:08 AM
#16
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Ha, our team has been sponsored by Michelob Ultra for the last 3-4 years.
10-07-09, 05:31 AM
#19
out walking the earth
“Lance Armstrong is an ideal ambassador for this brand and we are honored to have him represent Michelob ULTRA,” said Keith Levy, vice president of marketing at Anheuser-Busch. “Having dominated a sport that requires such a physical commitment, Lance is the perfect athlete to connect with adult beer drinkers who lead active lifestyles.”
10-07-09, 05:42 AM
#20
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Starts here.
For those of you who imbibe that is. I will sip my Dunkin Donuts and watch you all devolve into drooling idiots.
For those of you who imbibe that is. I will sip my Dunkin Donuts and watch you all devolve into drooling idiots.
10-07-09, 05:51 AM
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Michelob ULTRA tastes nasty. My team is sponsored by Iron Hill Brewery and there is another local team sponsored by Victory Brewing Company, I am jealous as Victory beer is the greatest. (I hope no other Iron Hill racers see this)
10-07-09, 06:02 AM
#22
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Correct ! Although is a good range of beers out there now.
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Last edited by Homebrew01; 10-07-09 at 06:12 AM.
10-07-09, 07:37 AM
#23
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The last time I had a beer was 1990 in Hope, Arkansas. 2 Miller Lites. I wish it had been something better.
Enjoy your hops!
10-07-09, 07:59 AM
#24
out walking the earth
health minded drinkers don't drink enough to market crappy beer to. amazing the wool that marketeers can pull over the eyes of people.
