Also, it's probably because I'm a dork who spends too much time on bikeforums, but I thought it was cool/funny that the gear we were racing on was obviously influenced by this site
Steve was riding a Motobecane, and I had a stripped Reynolds Alta Race on the front of my bike. Noone else at the race had those specific components that I saw, but I'd wager that more than a few of the roadie forum regulars here have 'em