We can only do what we can, and if riding is all you do, that's a lot better than not riding and driving instead.

If you ride every day, talk about it if people ask about it.

Learn about your local advocacy organization. If they promote what you think are good ideas, give them your support.

Always write to media that present misinformation about cycling. They like to stir things up and will likely show a cycling viewpoint if there is a point.