Old 04-26-07, 09:25 AM
  #7  
GamecockTaco
You rode how far???
 
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Location: Columbia, SC
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Bikes: '96 Trek 830; 06 Cervelo Soloist, 06 Scott Scale 70, 2013 Cervelo S2

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actually, it makes sense from an economic point of view using just straight dollars and cents.

I don't know the actuals, and am just making up numbers, but, if you assume that there is a 5% markup on all new bikes, then the $700 bike only equals $35 in profit that they can allow you to eat into. Now, assume that same 5% on a $2000 bike - $100 profit, or $65 more flexibility in the pricing.

of course, we all know what assuming does...
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