Originally Posted by
Dubbayoo
Companies usually firm up their advertising budgets (thats where this $$ comes from) by August of the previous year. Few firms will have $45 million unaccounted for at this point in the game. T-Mobile continuing to spend money they already allocated to cycling is not the same thing....at all.
True. But the few million Euros that it would cost is, for many large companies, coverable by budgets left up to the discretion of the marketing heads. Also, big companies can use money from other budgets to pay for special marketing plans at other points in the year too.
Who said $45 million?