Originally Posted by Superweirdash

As much as I find the article annoying, I think it's wrong to classify it as either consumerism or materialism. Although I'm sure his life and worldview are full of both (however you define them), the issue here is neither. It's a lack of perspective on his part on what constitutes inexpensive. A more materialistic article would talk about how he loves buying or owning many bikes, especially extraneous ones.