Originally Posted by chef_jmr
that's great, except it's not an Italian name. Maybe it comes from an amalgam of the French words:
cerveau = brain pronounced: sair-voh
vélo = bicycle pronounced: vay-loh
Et, voila--- cer vélo
I can't believe I've spent so much time on this, someone tell me to get a grip!

Except the quote from the company itself said specifically that they used the Italian word for brain, cervello. So you must pronounce that part in the Italian way. Than the velo is French, so THAT part would be pronounced in the French way.
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