I bought my first road bike this year.
I think that LA helps some but really all the companies would rather see a ton of repeat business then a bunch of people just buying a bike cause it is cool and never riding it. I mean everyone with 2 or more bike is good for the bike business and will probably buy more when they have the money, however a fad just gives you profits once. Hence a lot of MTB in the world that sit in garages. Only good news never have to worry about that lifetime warranty if they never ride it.