Here is another perspective from some National Safety Council estimates on number of deaths in 2000. These are causes of death for accidents with a number of deaths comparable to that of pedalcyclists.
Pedalcyclists: 740
Occupant of all-terrain or other off-road motor vehicle: 717
Fall involving bed, chair, other furniture: 650
Exposure to excessive natural cold: 742
And these two together total 908
Drowning and submersion while in or falling into bath-tub: 341
Drowning and submersion while in or falling into swimming-pool: 567
Full list at:
http://danger.mongabay.com/injury_death.htm