With bicycles, you quickly come to learn how much brand is an illusion. Having used my bike heavily over the years, I've replaced components over time. I've replaced the derailleur, brakes, cables, wheels, tires, tubes, handle bar grips,pedals, etc. It is now a bike with very different components than it had when it came out of the factory. So I don't find any value in talking about what "brand" my bike is. (In fact, I have my bike so covered in stickers that onlookers can longer see what brand is stamped onto my frame, and I do not tell them what brand it originally was.)