Hovis aren't supporting it this time around, I believe. The official site makes no mention of sponsorship, yet. I find the lack of news slightly alarming, but it is still several months off so fingers crossed. If it is off- and I hope not- I'll have a crack at the charity run round the Isle of Wight on the same day (intending to do the short route on this year's Randonnee, ended up doing 59 miles total, so might as well go the whole hog next time).