I just checked out the written copy and the video. Pretty impressive, actually. We'll see how reliable it is.
Trust Shimano to actually come out with this, what with Mavic's failed attempt a few years back. It'll be interesting to learn about the the tech and development of this. I must say that it appears to me that Shimano has had the best track track record in new product development, less stinkers than Campy, for instance. Good on Shimano. I guess I'll predict that Shimano's electronic shifting flies, in one form of another.
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"I tell you, We are here on earth to fart around, and don't let anybody tell you any different." - Kurt Vonnegut jr.