Originally Posted by
Grasschopper
So Livestrong is his cancer foundation...if they sponsor another team then it takes money from the foundation which would be counter productive to the cause unless the exposure brought in enough money to offset the cost.
Yep... that's the way advertising works. In all it's glory. Same for his cancer foundation as it is for Micky D's.
It is very possible he could be personally funding it with a couple corporate sponsors, as opposed to using donated money from the foundation. I don't doubt that the primary name on the jersey will be "Livestrong," regardless of the funding mechanism.
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