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Old 08-07-09, 02:44 PM
  #74  
Ed Holland
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Ah but the problem is the present culture of telling people what to do for their own good. It is worse still when an emotive furvor ensues and legislation is created which has demands out of all proportion to its relevance to the general population.

I remember in the UK a few years ago, a campaign for helmet use with the slogan "Stop the brain drain" set against a black and white street scene, fallen bicycle at the curb and, highlighted in red, blood running into the gutter. It was entirely clumsy, and more likely to simply make people believe that cycling is dangerous... rather than the message, which I'm sure the campaing designers intended was that a helmet would help you be safer from (some) injuries. At the time, I had absolutely no intention of wearing a helmet and this just re enforced my obstinate reaction to the whole thing.

Ed
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