Yeah... I'm not sure either. The bike is pretty cool, but without proper marketing I have no idea how he expects it to sell. A decent contact site (just pictures and videos with a contact link) doesn't take much effort, but you want it to be clean and easy to navigate.
I'm guessing he's going for word of mouth more than anything... but in this day and age... it's so easy to go beyond that with a basic web presence.
--sam