Go Back  Bike Forums > Bike Forums > Advocacy & Safety
Reload this Page >

Allstate "Mayhem" Bike Messenger Radio Ad

Notices
Advocacy & Safety Cyclists should expect and demand safe accommodation on every public road, just as do all other users. Discuss your bicycle advocacy and safety concerns here.

Allstate "Mayhem" Bike Messenger Radio Ad

Old 08-12-12, 06:24 PM
  #1  
K'Tesh
Commander, UFO Bike
Thread Starter
 
K'Tesh's Avatar
 
Join Date: Dec 2008
Location: Subject to change
Posts: 1,403

Bikes: Giant, Trek

Mentioned: 7 Post(s)
Tagged: 0 Thread(s)
Quoted: 18 Post(s)
Liked 0 Times in 0 Posts
Allstate "Mayhem" Bike Messenger Radio Ad

While sitting and enjoying lunch today, I heard a new one of those Allstate "Mayhem" ads. I have yet to find the plug on the internet, but I found it offensive.

It went something like:

I'm an angry self-righteous bike messenger. I don't ride by any rules of the road except for my own. You just rode into my space, and now I'm pounding on your car shouting vulgarities. You didn't see the light just change and hit the back of the car ahead of you..."
Why do I get the feeling that regular cyclists are going to feel a backlash from motorists thanks to this ad?

I wonder if Allstate got the idea from this kid's video:


or from their own actor's experiences:


Last edited by K'Tesh; 08-12-12 at 06:35 PM.
K'Tesh is offline  
Old 08-12-12, 06:38 PM
  #2  
B. Carfree
Senior Member
 
Join Date: Jan 2010
Location: Eugene, Oregon
Posts: 7,048
Mentioned: 10 Post(s)
Tagged: 0 Thread(s)
Quoted: 509 Post(s)
Likes: 0
Liked 6 Times in 6 Posts
First they ignore you, then they ridicule you, then they fight you, then you win. - Mahatma Gandhi
I think we're moving from step two to step three.
B. Carfree is offline  
Old 08-12-12, 07:39 PM
  #3  
Zaneluke
Senior Member
 
Zaneluke's Avatar
 
Join Date: Oct 2008
Location: Germantown MD
Posts: 279

Bikes: Trek Y-5

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by K'Tesh View Post

Why do I get the feeling that regular cyclists are going to feel a backlash from motorists thanks to this ad?
I think most people will find it humorous, like the other 10 the company put out.
Zaneluke is offline  
Old 08-13-12, 09:07 AM
  #4  
lostarchitect 
incazzare.
 
lostarchitect's Avatar
 
Join Date: Mar 2010
Location: Brooklyn, NY
Posts: 6,946

Bikes: See sig

Mentioned: 17 Post(s)
Tagged: 0 Thread(s)
Quoted: 40 Post(s)
Liked 23 Times in 17 Posts
I think you might be taking this too seriously.
__________________
1964 JRJ (Bob Jackson), 1973 Wes Mason, 1974 Raleigh Gran Sport, 1986 Schwinn High Sierra, 2000ish Colian (Colin Laing), 2011 Dick Chafe, 2013 Velo Orange Pass Hunter
lostarchitect is offline  
Old 08-14-12, 03:21 PM
  #5  
The Human Car
-=Barry=-
 
The Human Car's Avatar
 
Join Date: Apr 2006
Location: Baltimore, MD +/- ~100 miles
Posts: 4,077
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Or maybe their philosophy is by offending everyone they'll not offend anyone in particular? Anyway I don't know, this was also offensive and funny

__________________
Cycling Advocate
https://BaltimoreSpokes.org
. . . o
. . /L
=()>()
The Human Car is offline  
Old 08-14-12, 03:26 PM
  #6  
Commodus
Senior Member
 
Join Date: Aug 2009
Location: Burnaby, BC
Posts: 4,144
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 3 Times in 3 Posts
Well at least they said 'messenger' instead of 'cyclist'.

Sometimes I think that messengers are responsible for half the negative perception cyclists have 'round these parts.
Commodus is offline  
Old 08-14-12, 03:54 PM
  #7  
tagaproject6
Senior Member
 
tagaproject6's Avatar
 
Join Date: Aug 2009
Posts: 8,549

Bikes: Wilier Izoard XP (Record);Cinelli Xperience (Force);Specialized Allez (Rival);Bianchi Via Nirone 7 (Centaur); Colnago AC-R Disc;Colnago V1r Limited Edition;De Rosa King 3 Limited(Force 22);DeRosa Merak(Red):Pinarello Dogma 65.1 Hydro(Di2)

Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 548 Post(s)
Liked 259 Times in 138 Posts
Someone will find something offensive about anything nowadays. Relax, you'll live longer, unless "Mayhem" gets offended at you for getting offended too much.
tagaproject6 is offline  
Old 08-14-12, 04:09 PM
  #8  
ratdog
Senior Member
 
Join Date: Mar 2005
Location: New York City
Posts: 875
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by Commodus View Post
Well at least they said 'messenger' instead of 'cyclist'.

Sometimes I think that messengers are responsible for half the negative perception cyclists have 'round these parts.

Yes, and the other half of the negative perception is the responsibility of the delivery guys. We recreational cyclist and roadies are never at fault....
ratdog is offline  
Old 08-14-12, 04:22 PM
  #9  
Commodus
Senior Member
 
Join Date: Aug 2009
Location: Burnaby, BC
Posts: 4,144
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 3 Times in 3 Posts
Originally Posted by ratdog View Post
Yes, and the other half of the negative perception is the responsibility of the delivery guys. We recreational cyclist and roadies are never at fault....
Surely every group has some ******s as members, but I think the messengers tend to be a bit more egregious.

Last edited by unterhausen; 08-14-12 at 09:59 PM. Reason: spelling
Commodus is offline  
Old 08-14-12, 04:54 PM
  #10  
Keith99
Senior Member
 
Keith99's Avatar
 
Join Date: Apr 2005
Posts: 5,866
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
At least it wasn't a 300 Lb cyclist wearing nothing but his cycling shoes painted blue!

Come to think of it there are 2 Mayhem ads that a re Football specific. Or is it 3?

Painted Blue, ref makes bad call and perhaps one with 2 fools running over a statue going to the game.

Don't think it has hurt football or tailgating.

Pretty much all the mayhem commercials are very mainstream, that might mean cycling is getting more mainstream.

EDIT: I'm thnking the 3rd is not a Mayhem commercial, one that predated it. Perhaps Florita vrs Florida St. anf Bobby Bowden. I know it was a coach's stature and NOT Paterno.

EDIT2: It looks like the 2 guys holding their breath going past the statue is Bowden and Allstate. I'd say hte fatehr of the Mayhem commercials.

Last edited by Keith99; 08-14-12 at 05:01 PM.
Keith99 is offline  
Old 08-14-12, 04:57 PM
  #11  
unterhausen
Randomhead
 
Join Date: Aug 2008
Location: Happy Valley, Pennsylvania
Posts: 20,426
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Liked 655 Times in 493 Posts
there is also the football flag ad. Probably more. I have to say that I really like those ads.
unterhausen is offline  
Old 08-14-12, 08:31 PM
  #12  
RobertHurst
Senior Member
 
Join Date: Oct 2005
Location: Denver
Posts: 1,621
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 12 Times in 12 Posts
Originally Posted by Commodus View Post
Surely every group has some ******s as members, but I think the messengers tend to be a bit more egregious.
There are very few messengers left. If you see someone out there acting like a ****** who looks like a messenger the chance that they are actually a messenger is extremely small.

These days, almost all the bad blood directed at messengers is caused by messenger look-alike contest winners.

Last edited by unterhausen; 08-14-12 at 10:00 PM. Reason: spelling in quote
RobertHurst is offline  
Old 08-15-12, 08:27 AM
  #13  
Commodus
Senior Member
 
Join Date: Aug 2009
Location: Burnaby, BC
Posts: 4,144
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 2 Post(s)
Likes: 0
Liked 3 Times in 3 Posts
Originally Posted by RobertHurst View Post
There are very few messengers left. If you see someone out there acting like a ****** who looks like a messenger the chance that they are actually a messenger is extremely small.

These days, almost all the bad blood directed at messengers is caused by messenger look-alike contest winners.
Maybe in Denver, but in downtown Vancouver we still have a fairly sizable population.

Of course I don't stop them and administer polygraph tests...
Commodus is offline  
Old 08-15-12, 09:42 AM
  #14  
NOS88
Senior Member
 
NOS88's Avatar
 
Join Date: Mar 2006
Location: Montgomery County, Pennsylvania
Posts: 6,489
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 1 Time in 1 Post
I think the insidious thing about these commercials is that they always make the viewer feel like he or she does little or nothing wrong. It’s always someone/something else that causes the mayhem. Taking responsibility for vehicular behavior is always on the operator first. So, someone pounding on my fender is no excuse for hitting the car in front of me.
__________________
A conclusion is the place where you got tired of thinking. - S. Wright
Favorite rides in the stable: Indy Fab CJ Ti - Colnago MXL - S-Works Roubaix - Habanero Team Issue - Jamis Eclipse carbon/831
NOS88 is offline  
Old 08-15-12, 09:43 AM
  #15  
tagaproject6
Senior Member
 
tagaproject6's Avatar
 
Join Date: Aug 2009
Posts: 8,549

Bikes: Wilier Izoard XP (Record);Cinelli Xperience (Force);Specialized Allez (Rival);Bianchi Via Nirone 7 (Centaur); Colnago AC-R Disc;Colnago V1r Limited Edition;De Rosa King 3 Limited(Force 22);DeRosa Merak(Red):Pinarello Dogma 65.1 Hydro(Di2)

Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 548 Post(s)
Liked 259 Times in 138 Posts
Wait until they release the movie Premium Rush...
tagaproject6 is offline  
Old 08-15-12, 11:47 AM
  #16  
Digital_Cowboy
Senior Member
 
Digital_Cowboy's Avatar
 
Join Date: May 2009
Location: Tampa/St. Pete, Florida
Posts: 9,352

Bikes: Specialized Hardrock Mountain (Stolen); Giant Seek 2 (Stolen); Diamondback Ascent mid 1980 - 1997

Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 62 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Originally Posted by tagaproject6 View Post
Wait until they release the movie Premium Rush...
From the commercials that I've seen, it looks pretty interesting.
Digital_Cowboy is offline  
Old 08-15-12, 12:31 PM
  #17  
unterhausen
Randomhead
 
Join Date: Aug 2008
Location: Happy Valley, Pennsylvania
Posts: 20,426
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Liked 655 Times in 493 Posts
Originally Posted by NOS88 View Post
So, someone pounding on my fender is no excuse for hitting the car in front of me.
people get cited for hitting the car in front of them when they are struck from behind, so I agree with you.

Interestingly, the situation described in the commercial actually happened around here. The motorist didn't describe what they had done to anger the cyclist, but when the cyclist started pounding on their window, the motorist rear-ended the car waiting at the light in front of them. It wouldn't surprise me that the cyclist was a story fabricated to cover up their incompetence, but the story about the incident said that the police were looking for the cyclist. The thing that makes me wonder is that there is almost zero bicycle traffic on the road in question. There is a perfectly good bike path next to the road, and the motorists speed like morons.
unterhausen is offline  
Old 08-15-12, 01:29 PM
  #18  
tagaproject6
Senior Member
 
tagaproject6's Avatar
 
Join Date: Aug 2009
Posts: 8,549

Bikes: Wilier Izoard XP (Record);Cinelli Xperience (Force);Specialized Allez (Rival);Bianchi Via Nirone 7 (Centaur); Colnago AC-R Disc;Colnago V1r Limited Edition;De Rosa King 3 Limited(Force 22);DeRosa Merak(Red):Pinarello Dogma 65.1 Hydro(Di2)

Mentioned: 2 Post(s)
Tagged: 0 Thread(s)
Quoted: 548 Post(s)
Liked 259 Times in 138 Posts
Originally Posted by unterhausen View Post
people get cited for hitting the car in front of them when they are struck from behind, so I agree with you.

Interestingly, the situation described in the commercial actually happened around here. The motorist didn't describe what they had done to anger the cyclist, but when the cyclist started pounding on their window, the motorist rear-ended the car waiting at the light in front of them. It wouldn't surprise me that the cyclist was a story fabricated to cover up their incompetence, but the story about the incident said that the police were looking for the cyclist. The thing that makes me wonder is that there is almost zero bicycle traffic on the road in question. There is a perfectly good bike path next to the road, and the motorists speed like morons.
Do you think that the police may have mistaken another cyclist and ticketed him for something...https://www.bikeforums.net/showthread...ect-ticket-him
tagaproject6 is offline  
Old 08-15-12, 03:44 PM
  #19  
RobertHurst
Senior Member
 
Join Date: Oct 2005
Location: Denver
Posts: 1,621
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 12 Times in 12 Posts
Originally Posted by Commodus View Post
Maybe in Denver, but in downtown Vancouver we still have a fairly sizable population.

Of course I don't stop them and administer polygraph tests...
I suspect that you only appear to have a sizable population of messengers in Vancouver. That's the way it seems in Denver too. Looks like the place is crawling with them. But there are actually fewer than 20 working messengers left in Denver and they don't all work at the same time. The people you are observing are commonly referred to as 'fakengers.'

Btw, Vancouver messengers are required to take a special exam and display a special license plate on their bikes.
RobertHurst is offline  
Old 08-15-12, 04:08 PM
  #20  
lostarchitect 
incazzare.
 
lostarchitect's Avatar
 
Join Date: Mar 2010
Location: Brooklyn, NY
Posts: 6,946

Bikes: See sig

Mentioned: 17 Post(s)
Tagged: 0 Thread(s)
Quoted: 40 Post(s)
Liked 23 Times in 17 Posts
Originally Posted by RobertHurst View Post
I suspect that you only appear to have a sizable population of messengers in Vancouver. That's the way it seems in Denver too. Looks like the place is crawling with them. But there are actually fewer than 20 working messengers left in Denver and they don't all work at the same time. The people you are observing are commonly referred to as 'fakengers.'

Btw, Vancouver messengers are required to take a special exam and display a special license plate on their bikes.
Haven't we been over this before? There are lots of actual messengers in some cities, and we can tell the difference. Hell, messengers come to my office 10 times a day.
__________________
1964 JRJ (Bob Jackson), 1973 Wes Mason, 1974 Raleigh Gran Sport, 1986 Schwinn High Sierra, 2000ish Colian (Colin Laing), 2011 Dick Chafe, 2013 Velo Orange Pass Hunter
lostarchitect is offline  
Old 08-16-12, 03:03 AM
  #21  
RobertHurst
Senior Member
 
Join Date: Oct 2005
Location: Denver
Posts: 1,621
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 12 Times in 12 Posts
Originally Posted by lostarchitect View Post
Haven't we been over this before? There are lots of actual messengers in some cities, and we can tell the difference. Hell, messengers come to my office 10 times a day.
Yes there are still "lots" of messengers in NY and Chicago. That's about it.
RobertHurst is offline  
Related Topics
Thread
Thread Starter
Forum
Replies
Last Post
oscillator
Advocacy & Safety
19
09-21-15 03:34 PM
buzzman
Advocacy & Safety
54
12-25-11 11:54 AM

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Do Not Sell My Personal Information -

Copyright 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.