Car ads in bike magazines
#1
Senior Member
Thread Starter
Join Date: Sep 2001
Location: Berlin, Germany
Posts: 230
Bikes: Cannondale CAAD 10 2012
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Car ads in bike magazines
I bought my first issue of Bicycling Magazine the other day and was surprised to have a VW spread smack in my face the first thing. Then Honda, Subaru, Land Rover, Nissan, Saturn, Chevrolet...
Well why shouldn't bikers like a good SUV to take them to the best places for biking, but I was still surprised.
Well why shouldn't bikers like a good SUV to take them to the best places for biking, but I was still surprised.
__________________
My bike page: https://karlandersson.se/bike/
My bike page: https://karlandersson.se/bike/
#2
山馬鹿
Join Date: Feb 2002
Location: Tokyo
Posts: 1,407
Bikes: Nakagawa
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
I was going to make the same post in regards to Bicycling magazine, but you beat me too it. Check the back cover for a large interchange for a volkswagen ad. The roads would be horrible for cycling and not a bike lane in sight. This in a cycling magazine.
S
S
#3
Senior Member
Thread Starter
Join Date: Sep 2001
Location: Berlin, Germany
Posts: 230
Bikes: Cannondale CAAD 10 2012
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Originally posted by Spire
Check the back cover for a large interchange for a volkswagen ad. The roads would be horrible for cycling and not a bike lane in sight.
Check the back cover for a large interchange for a volkswagen ad. The roads would be horrible for cycling and not a bike lane in sight.
__________________
My bike page: https://karlandersson.se/bike/
My bike page: https://karlandersson.se/bike/
#4
山馬鹿
Join Date: Feb 2002
Location: Tokyo
Posts: 1,407
Bikes: Nakagawa
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Originally posted by swekarl
Hm, I don't have that (the may issue, ”editor's choice”). Almost all ads are bike-specific, like SUVs to carry the MTB.
Hm, I don't have that (the may issue, ”editor's choice”). Almost all ads are bike-specific, like SUVs to carry the MTB.
S
#5
Bash US - We'll Bash You
Join Date: Mar 2002
Location: Florida
Posts: 138
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Bike rags wouldn't exist if they had to rely only on bike manufacturers for advertising dollars.
Also, the bike magazines cater to mainstream readers that have disposable income to spend on their advertisers products.
You have to face reality that the anti-motorized vehicle types that post here are in the minority in society.
If the ads didn't generate a lot of revenue for the advertisers they wouldn't be advertising in the bike rags.
Also, the bike magazines cater to mainstream readers that have disposable income to spend on their advertisers products.
You have to face reality that the anti-motorized vehicle types that post here are in the minority in society.
If the ads didn't generate a lot of revenue for the advertisers they wouldn't be advertising in the bike rags.
#6
Senior Member
Join Date: Jan 2002
Location: Pacific Grove, CA
Posts: 163
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
I was surprised the first time I saw a VW ad in Bike magazine. But then I thought about it and realized that I have a Jetta and I read Bike, so they're probably targetting the ad pretty well.
I think most people who read bicycle magazines own cars, and I definitely don't think that owning a bike automatically makes someone anti-car. And the car manufacturers probably hope that they can link a love of biking with the image of their company.
So in the end, it all makes sense.
andy
I think most people who read bicycle magazines own cars, and I definitely don't think that owning a bike automatically makes someone anti-car. And the car manufacturers probably hope that they can link a love of biking with the image of their company.
So in the end, it all makes sense.
andy
#7
Sumanitu taka owaci
Join Date: Mar 2001
Posts: 8,945
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 1 Time
in
1 Post
Originally posted by martin
You have to face reality that the anti-motorized vehicle types that post here are in the minority in society.
You have to face reality that the anti-motorized vehicle types that post here are in the minority in society.
It's because of this that we have such serious smog problems.
__________________
No worries
No worries
#8
opinionated SOB
Join Date: Jul 2000
Location: Branson, Missouri USA
Posts: 968
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
I disagree that cycling mags can't survive without advertising from auto makers.
A well written mag that attracted equal numbers of male and female readers could replace motorcar adverts with ads from companies that make hair and skin care products, home electronics, etc. - basically, all the things that men and women use every day. The advertising department just has to work harder and go after them.
A well written mag that attracted equal numbers of male and female readers could replace motorcar adverts with ads from companies that make hair and skin care products, home electronics, etc. - basically, all the things that men and women use every day. The advertising department just has to work harder and go after them.
#9
riding a Pinarello Prince
Join Date: Jul 2000
Location: Downtown Toronto,Canada
Posts: 2,409
Bikes: Pinarello, Prince and an FP5
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
I know one bike mag that doesn't carry car advertisment and its "Cycle Sport", that's why I have stop my subscription with Bicycling Magazine, almost all their articles are recycled and maybe 3/4 of the mag is advertisment, nah not my type.....
__________________
"Racso", the well oiled machine;)
"Racso", the well oiled machine;)
#10
Senior Member
Join Date: Jul 2000
Location: Snowy midwest
Posts: 5,391
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Likes: 0
Liked 1 Time
in
1 Post
I'm willing to bet that MOST bicycle mag readers spend a lot more time in a car than on a bike.
Thus, it almost makes more sense that bicycle mags have more automobile adverising than bicycle advertising.
Thus, it almost makes more sense that bicycle mags have more automobile adverising than bicycle advertising.
#11
aka Sir MaddyX
Join Date: Sep 2000
Location: Edmonton, Alberta, Canada
Posts: 270
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
#12
Senior Member
Thread Starter
Join Date: Sep 2001
Location: Berlin, Germany
Posts: 230
Bikes: Cannondale CAAD 10 2012
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Originally posted by MadCat
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
__________________
My bike page: https://karlandersson.se/bike/
My bike page: https://karlandersson.se/bike/
#13
riding a Pinarello Prince
Join Date: Jul 2000
Location: Downtown Toronto,Canada
Posts: 2,409
Bikes: Pinarello, Prince and an FP5
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Originally posted by MadCat
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
__________________
"Racso", the well oiled machine;)
"Racso", the well oiled machine;)
#14
Don't Believe the Hype
Join Date: Feb 2002
Location: chicagoland area
Posts: 2,668
Bikes: 1999 Steelman SR525, 2002 Lightspeed Ultimate, 1988 Trek 830, 2008 Scott Addict
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 21 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
if you read bicycling magazine and the car ad's are the only thing that bothers you than you are a better man than i.
#15
Senior Member
Join Date: Feb 2002
Posts: 1,177
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 117 Post(s)
Liked 71 Times
in
51 Posts
It's another reason to pay the premium to get Uk Future Publications' excellent "Cycling Plus," as well as our country's own Velonews. The car ads have always struck me as weird, kind of like condom ads in a Catholic mag.
#16
Senior Member
Join Date: Jan 2002
Location: Pacific Grove, CA
Posts: 163
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
MadCat - yeah, that ad is pretty bad. If Ford ever had an Excursion ad with a picture of a family about to get smacked by a truck and a caption that said, "Energy absorbing crumple zone", I think they would be in trouble. But somehow the VW ad is acceptable. I hope somebody got a stern talking-to.
andy
andy
#17
Poky
Join Date: Jan 2002
Location: Pocahontas, Iowa
Posts: 166
Bikes: 1999/2000 Rans Rocket - red, of course, and a forest green 2001 Specialized Expedition w/ 2" slicks, fenders and Jaand baskets
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Ever look in Nat'l Geographic or Ouddoor Magazine? At this point I wouldn't be surprised to open Audubon Magazine and see an add for a nuclear powered SUV.
I know someone who hit a car door at 20mph and flipped over it, landed on her back and was then yelled at and insulted by the driver while she lay gasping for air. She would not find the VW add very amusing. That was the day she quit commuting by bike.
Clay
I know someone who hit a car door at 20mph and flipped over it, landed on her back and was then yelled at and insulted by the driver while she lay gasping for air. She would not find the VW add very amusing. That was the day she quit commuting by bike.
Clay
#18
RAGBRAI. Need I say more?
Join Date: Apr 2001
Location: West Branch, Iowa USA
Posts: 868
Bikes: 1998 Mongoose NX7.1, 2008 Kona Jake, GT singlespeed (year unknown).
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Not to sound too anti-corporation, and not to get off too far on a tangent...but I digress...
Corporations have ungodly power when it comes to media of all sorts. How can you belittle someone who is paying your bills? With the mere mention of pulling of an advertisement, a corporation can control what can be said. Why do you think Politically Incorrect was cancelled? Perhaps it had something to do with Bill Maer perceivably insensitive remarks about 9/11. In that instance, major advertisers pulled their support.
Car ads do not belong in cycling magazine, but neither do pharmaceutical ads belong on the nightly news. One last word...NPR.
Corporations have ungodly power when it comes to media of all sorts. How can you belittle someone who is paying your bills? With the mere mention of pulling of an advertisement, a corporation can control what can be said. Why do you think Politically Incorrect was cancelled? Perhaps it had something to do with Bill Maer perceivably insensitive remarks about 9/11. In that instance, major advertisers pulled their support.
Car ads do not belong in cycling magazine, but neither do pharmaceutical ads belong on the nightly news. One last word...NPR.
#19
Senior Member
Join Date: Jul 2000
Location: Snowy midwest
Posts: 5,391
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Likes: 0
Liked 1 Time
in
1 Post
Originally posted by MadCat
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
I tell you what is funny; Funny they didn't have the guy opening his car door and stepping out of his car into an oncoming bus. Jeez, why didn't they use a bus? Now THAT would have been more funny.
#21
WALSTIB
Anybody see the commercial for the deodorant with a strip?They stretch a rubber strip across a rode and snag a group of roadriders to show how it stops 'odors'.
#22
山馬鹿
Join Date: Feb 2002
Location: Tokyo
Posts: 1,407
Bikes: Nakagawa
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Originally posted by MadCat
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
Speaking of VW ads and Bicycles.
I found this one in a graphic design book a while ago. It was posted in Consumer Magazine as a full page ad. I found it a little disturbing myself.
What do you think?
Its not, "how do I stop from injuring the cyclists", its "how do I minimize the damage to my car".
Where exactly did you find this ad?
S
#23
Devilmaycare Cycling Fool
Join Date: Aug 2001
Location: Wynnum, Australia
Posts: 3,819
Bikes: 1998 Cannondale F700
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Well, the cyclist is gazing off to the side instead of looking where he's going, so he probably isn't destined for a long career of riding in traffic anyway.
#24
山馬鹿
Join Date: Feb 2002
Location: Tokyo
Posts: 1,407
Bikes: Nakagawa
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Likes: 0
Liked 0 Times
in
0 Posts
Originally posted by Allister
Well, the cyclist is gazing off to the side instead of looking where he's going, so he probably isn't destined for a long career of riding in traffic anyway.
Well, the cyclist is gazing off to the side instead of looking where he's going, so he probably isn't destined for a long career of riding in traffic anyway.
#25
human
Join Date: Jun 2001
Location: living in the moment
Posts: 3,562
Bikes: 2005 Litespeed Teramo, 2000 Marinoni Leggero, 2001 Kona Major Jake (with Campy Centaur), 1997 Specialized S-Works M2, 1992 Specialized Rockhopper
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 1 Time
in
1 Post
Originally posted by martin
If the ads didn't generate a lot of revenue for the advertisers they wouldn't be advertising in the bike rags.
If the ads didn't generate a lot of revenue for the advertisers they wouldn't be advertising in the bike rags.
Ironically, then-company president Bob Rodale was killed by a car in 1990.
__________________
when walking, just walk. when sitting, just sit. when riding, just ride. above all, don't wobble.
The Irregular Cycling Club of Montreal
Cycling irregularly since 2002
when walking, just walk. when sitting, just sit. when riding, just ride. above all, don't wobble.
The Irregular Cycling Club of Montreal
Cycling irregularly since 2002