Crank and shifter replacement?
 

Can you all help me with this project? I have this crank, derailler, and shifter. I am hoping to put a triple on there but I think I'll have to replace the derailler, shifter, and the cranks. Did I mention I'd like to do this at a reasonable price? :)

Does anyone recognize the brand on there right now? I'd like to have more gearing options (this is a cross bike) so I can ride it more like a touring bike. Any comments on how to best do this would be helpful.

p.s. If you see any reason for that pinging I was talking about in another thread, diagnosing that would save my sanity. :)