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Leader Excellence 1973

Old 04-10-20, 10:10 AM
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Leader Excellence 1973

Hello everyone,

Any idea of this bike ? Can't find anything about this brand...

Thank you !
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Old 04-10-20, 10:44 AM
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Originally Posted by skebuske View Post
Hello everyone,

Any idea of this bike ? Can't find anything about this brand...

Thank you !
Hello and Welcome to the forums!! Information for bikes older than the internet can be hard to come by and is usually put up by people who love that brand. Something tells me this might be a ore brand from a hardware, sporting goods store or something like like that. T-Mar or randyjawa are likely the two to know
Bianchis '90 Proto, '90 Campione del Fausto Giamondi Specialisma Italiano Mundo, '91 Boarala 'cross, '93 Project 3, '86 Volpe, '97 Ti Megatube, '93 Reparto Corse SBX

Others but still loved; '80 Batavus Professional, '87 Cornelo, '?? Jane Doe (still on the drawing board), '90ish Haro Escape SLX Bertoni "Speckled Trout"
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Old 04-10-20, 02:36 PM
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In the 1970s, Leader made bikes for department stores, typically low end junky bikes. Maybe yours is better! Pictures will tell the tale.
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Old 04-11-20, 07:55 AM
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There have been a number of different Leader bicycle marques over the years. However, based on the model, this is is the Leader brand owned by Vittoria Precision of Montreal. They started out as a WWII contract manufacturer but moved into children tricycles and bicycles almost immediately after the war. The Leader brand was marketed primarily though chain stores and as a lower end brand in independent bicycle shops.

Models tended to concentrate on entry level, though I have seen versions of the Excellence which I'd classify as lower mid-range (i.e. plain gauge CrMo tubeset with Shimano 600EX components). Manufacturing could be either Canadian or Japanese but in either case they seemed to better built than the reputation they have with many people. Personally, I haven't seen an adult Leader bicycle that would pre-date the 1980s, so I'd be very interested in photographs of the subject bicycle.
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