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Schwinn Traveler LeTour

Old 11-08-14, 01:39 PM
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skindiver3210
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Schwinn Traveler LeTour

I have a 10 Speed - Schwinn Traveler - LeTour Serial Number G520670
27In. Wheels Shimano derailer and Brakes
Can anyone tell me how old this bike is? and what it might be worth?
The Head Badge is clean, no spampings or numbers.
The left rear downfork has the only serial number I can find. Based on Anglefire Schwin Date codes:
07/31/1964 ------------------ G449859 ----------------- G452984 But nothing showing SR. NO. G520670
is the closest date code i can find listed . After July 1964 the date codes use two letters.
This bike was made in Japan and Shipped to Chicago Schwinn Bicycle Co.
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Old 11-08-14, 01:55 PM
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Pictures are a must. Schwinn made a Traveler model and a Le Tour model, but they were two different models. Schwinn didn't import bikes from Japan until 1973, so it's no earlier than that.

Please post some detailed photos.
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Old 11-08-14, 02:43 PM
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I agree, we need to see pictures. Also check your headbadge for a 4-digit number, which will indicate the day and year the bike was built.
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Old 11-08-14, 05:54 PM
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The G in the serial number likely stands for Giant, the company who Schwinn contracted to make the bike.
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Old 11-08-14, 06:42 PM
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Originally Posted by cb400bill View Post
The G in the serial number likely stands for Giant, the company who Schwinn contracted to make the bike.
I'd agree, but the Giant made Schwinns were all from Taiwan, not Japan. If the bike has a "Made in Japan for Schwinn Bicycle Company" decal it was most likely made by National/Panasonic. My guess on the serial number is that the frame was made in July, 1974. The "G" stands for July.

Originally Posted by Schwinn Bulletin 23
From Schwinn Bulletin 23, "Schwinn Bicycle Identification Numbers":

Bicycles from Japan have a production month letter in either the first or second position and a production year number in the other (first or second) position. Examples J677123 = September, 1976, 6J77123 = September, 1976.


Le Tour (and Super Le Tour) numbers (1978-80 and 1982 on) include the letter “S” with a production month letter followed by a series on numbers, the first one telling the year of production (8-1978, 0-1980). Example SC94653-March, 1979.

A=January, B=February, C=March, D=April, E=May, F=June, G=July, H=August, I=Not Used, J=September, K=October, L=November, M=December
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Old 11-08-14, 06:52 PM
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Here's the 1974 Le Tour catalog page:



I believe the imported from Japan Schwinn-Approved Traveler was introduced in 1975.

1975 Traveler catalog page
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Old 11-08-14, 07:10 PM
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I will add that if it is a '75 or earlier model the headbadge will not be stamped with a date code.
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Old 11-08-14, 08:03 PM
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Originally Posted by Scooper View Post
Schwinn didn't import bikes from Japan until 1973, so it's no earlier than that.
That has been the conventional wisdom even I had believed, however according to articles in a collection of Schwinn Reporter dealer newsletters I recently acquired I found out that Schwinn actually began importing the World Traveler in late '71. An article by Ray Burch in the Oct. '71 issue stated that "A shipment of 1,800 World Traveler bikes under the 1971 self-imposed Japanese quotas is expected around the end of the year, so Schwinn Dealers will likely have samplings of the models before it will be time to decide about quantity orders for next year". The article also stated "In all, during 1972 Schwinn hopes to be able to obtain upwards of 200,000 World bicycles from overseas sources. These will be distributed to Schwinn dealers by Schwinn agent and sales companies and will not be subject to the factory allocation program." The World Voyageur was announced 5 months later in the March '72 Reporter.
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Old 11-08-14, 08:24 PM
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I was aware of that, but tend to think of the "World" models as a sort of experiment to see how the buying public would accept an imported Schwinn. I think the only indication it was a Schwinn was the seat tube "Quality" decal, but I could be mistaken.

I guess I should have said that Schwinn branded bikes weren't imported until 1973 with the 1974 model year Le Tour.

Ray Burch was my dad's boss.
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Old 11-08-14, 10:59 PM
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Originally Posted by Scooper View Post
I was aware of that, but tend to think of the "World" models as a sort of experiment to see how the buying public would accept an imported Schwinn.
I concur on the "experiment", and it seems that just as Schwinn had anticipated there was some resistance to imports at the time. For example, in the May '75 Reporter Ray Burch writes that since the bicycle boom had ended "some dealers seem to think there is no longer any reason to stock or sell Traveler, LeTour and Voyageur models", and that one dealer told him "I'd rather sell Varsities than Travelers any day, now that I've got plenty of Varsities in stock." Ray responds "I reminded him that many of today's customers, especially more mature bicyclists and club riders, want lugged frames and lighter weight construction, even though bikes of this type do require more careful handling and are not so resistant to rough riding and abuse." It seems that Schwinn was far more aware of the market than its dealers were at the time.

I think the only indication it was a Schwinn was the seat tube "Quality" decal, but I could be mistaken.
The Schwinn name appeared on the "World" bikes in the seat tube decal (Made in Japan for Schwinn) as well as on the "Schwinn Approved" brake calipers, extension levers, crankset (Traveler only) and rear derailleurs.

Ray Burch was my dad's boss.
I know, and that is pretty cool!
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Old 08-06-15, 05:56 AM
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1974 was my first Schwinn purchase. I have the exact color of Opaque Red. I wanted a Schwinn Super Sport like my brother's 1969 one he bought.
I didn't have the bucks for the Super Sport model and the salesman introduced me to the New (Panasonic made) Schwinn LeTour. I added the optional
thinner aluminum rims and tires at the time of purchase. It's a bit heavy but it's a nice bike no the less. I still have it and it's in mint condition.
The Schwinn LeTour this year was I guess the first non-Schwinn bike they had, thus call "Schwinn Approved" label. Enjoy your ride!!
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