Go Back  Bike Forums > Bike Forums > Classic & Vintage
Reload this Page >

Serotta Desirability?

Notices
Classic & Vintage This forum is to discuss the many aspects of classic and vintage bicycles, including musclebikes, lightweights, middleweights, hi-wheelers, bone-shakers, safety bikes and much more.

Serotta Desirability?

Old 08-31-20, 04:16 PM
  #1  
Le Crocodile
Thread Starter
 
Erzulis Boat's Avatar
 
Join Date: Oct 2005
Location: Santa Barbara Calif.
Posts: 1,874
Liked 793 Times in 312 Posts
Serotta Desirability?

Do the vintage Serotta's have some unique qualities? I am talking about the mid 80's lugged ones made from Columbus SL/SLX.

I do see them occasionally, but my left over snobbishness from yesteryear has me firmly in the Italian camp at the present.

I saw a frameset at a bike shop this weekend, and although I have heard of the brand for decades, I have never ventured into learning about them.
Erzulis Boat is offline  
Old 08-31-20, 04:29 PM
  #2  
Senior Member
 
Andy_K's Avatar
 
Join Date: Jan 2008
Location: Beaverton, OR
Posts: 14,860

Bikes: Yes

Liked 4,096 Times in 1,516 Posts
Some of them definitely have some unique qualities. They also have a nice connection to U.S. pro racing history.

How they're viewed among collectors seems to vary. There's a small group of people who love them. I think a lot of other people view them as "post-classic" in the sense that they are largely an experimental deviation from the traditional steel bike tradition and in that sense "modern".

I'm sure others here will have opinions to share.
__________________
My Bikes
Andy_K is offline  
Old 08-31-20, 06:04 PM
  #3  
Le Crocodile
Thread Starter
 
Erzulis Boat's Avatar
 
Join Date: Oct 2005
Location: Santa Barbara Calif.
Posts: 1,874
Liked 793 Times in 312 Posts


The reason that I ask................................grabbed this never crashed, full Dura-Ace Serotta (Early 90's?) for $400.00 today.

56 cm Columbus SLX. Everything fantastic condition Dura-Ace but the front hub.

Erzulis Boat is offline  
Old 08-31-20, 07:36 PM
  #4  
aka Tom Reingold
 
noglider's Avatar
 
Join Date: Jan 2009
Location: New York, NY, and High Falls, NY, USA
Posts: 40,652

Bikes: 1962 Rudge Sports, 1971 Raleigh Super Course, 1971 Raleigh Pro Track, 1974 Raleigh International, 1975 Viscount Fixie, 1982 McLean, 1996 Lemond (Ti), 2002 Burley Zydeco tandem

Liked 2,622 Times in 1,525 Posts
I'm just one person, but I have a high opinion of them.
__________________
Tom Reingold, tom@noglider.com
New York City and High Falls, NY
Blogs: The Experienced Cyclist; noglider's ride blog

ďWhen man invented the bicycle he reached the peak of his attainments.Ē ó Elizabeth West, US author

Please email me rather than PM'ing me. Thanks.
noglider is offline  
Likes For noglider:
Old 08-31-20, 08:04 PM
  #5  
Senior Member
 
chainwhip's Avatar
 
Join Date: Jun 2017
Posts: 528
Liked 136 Times in 84 Posts
"Serotta" sounds...

...Italian.

Put a tri-color sticker on it and ride it like you stole it.
chainwhip is offline  
Likes For chainwhip:
Old 08-31-20, 08:04 PM
  #6  
Senior Member
 
Velo Mule's Avatar
 
Join Date: Dec 2016
Location: Long Island, NY
Posts: 2,152

Bikes: Trek 800 x 2, Schwinn Heavy Duti, Schwinn Traveler, Schwinn Le Tour Luxe, Schwinn Continental, Cannondale M400 and Lambert, Schwinn Super Sport

Liked 1,057 Times in 684 Posts
I had a Serotta Club Special. It had beautiful workmanship and finish, not that that mattered at the time, and was an entry level racing bike that was not only was a joy to ride, I got loads of positive responses from guys riding Italian and other bikes, especially after a test ride. Mine was around 1981. Being us made, didn't hurt and that was before Serotta really got peak notoriety.

Personally, I would take a Serotta over an Italian bike of the same era. Just my opinion.
Velo Mule is offline  
Likes For Velo Mule:
Old 08-31-20, 08:11 PM
  #7  
Senior Member
 
Join Date: Aug 2010
Location: Utah
Posts: 8,809

Bikes: Paletti,Pinarello Monviso,Duell Vienna,Giordana XL Super,Lemond Maillot Juane.& custom,PDG Paramount,Fuji Opus III,Davidson Impulse,Pashley Guv'nor,Evans,Fishlips,Y-Foil,Softride, Tetra Pro, CAAD8 Optimo,

Liked 5,378 Times in 1,864 Posts
Mine is definitely later but in my opinion you can't go wrong with any Serotta.


I know...I know.....non-drive side....sorry. I need to take to get pics of this.



Here's the old Serotta forums, great ton of info on them here. To include all the catalogs.

Paceline (Old Serotta) Forum


Oh, and yeah, they are the equal of the Italians easily. I love me some Italian steel but no getting around how good Serotta's are.
__________________
Steel is real...and comfy.
jamesdak is offline  
Likes For jamesdak:
Old 08-31-20, 08:11 PM
  #8  
Senior Member
 
joesch's Avatar
 
Join Date: Sep 2017
Location: Hotel CA / DFW
Posts: 1,774

Bikes: 83 Colnago Super, 87 50th Daccordi, 79 & 87 Guerciotti's, 90s DB/GT Mtn Bikes, 90s Colnago Master and Titanio, 96 Serotta Colorado TG, 95/05 Colnago C40/C50, 06 DbyLS TI, 08 Lemond Filmore FG SS, 12 Cervelo R3, 20/15 Surly Stragler & Steamroller

Liked 808 Times in 515 Posts
+1 : Love Serotta bikes and find the ride of my Cororado TI and steel models as good as my Italian bikes.

Last edited by joesch; 09-01-20 at 07:22 AM.
joesch is offline  
Old 08-31-20, 08:14 PM
  #9  
Junior Member
 
Flying G's Avatar
 
Join Date: Jun 2017
Location: Northern CA
Posts: 189

Bikes: 1971 Gitane TDF, 1974 Gitane Interclub, 2001 Serotta Rapid Tour CS3, 1986 Bruce Gordon touring bike, 1972 Gitane Super Corsa, 1978 Michal Johnson, 1972 Lambert Professional Grand Prix, 1983 Vitus (resto project), 1972 Raleigh Professional (resto)

Liked 34 Times in 19 Posts
Although not quite vintage, I ride a 2001 Serotta CSIII Rapid Tour that somehow fits me even though it was built for the original owner who is 6’8”. Super ride in a strong, light frame. Count me in with the “love them” crowd.
Flying G is offline  
Old 09-01-20, 06:23 AM
  #10  
Expired Member
 
shelbyfv's Avatar
 
Join Date: Jun 2007
Location: TN
Posts: 11,971
Liked 5,877 Times in 2,972 Posts
Originally Posted by Erzulis Boat


The reason that I ask................................grabbed this never crashed, full Dura-Ace Serotta (Early 90's?) for $400.00 today.

56 cm Columbus SLX. Everything fantastic condition Dura-Ace but the front hub.

I've always liked that seat stay configuration. Definitely a late 80s early 90s paint scheme.
shelbyfv is offline  
Likes For shelbyfv:
Old 09-01-20, 07:23 AM
  #11  
Senior Member
 
joesch's Avatar
 
Join Date: Sep 2017
Location: Hotel CA / DFW
Posts: 1,774

Bikes: 83 Colnago Super, 87 50th Daccordi, 79 & 87 Guerciotti's, 90s DB/GT Mtn Bikes, 90s Colnago Master and Titanio, 96 Serotta Colorado TG, 95/05 Colnago C40/C50, 06 DbyLS TI, 08 Lemond Filmore FG SS, 12 Cervelo R3, 20/15 Surly Stragler & Steamroller

Liked 808 Times in 515 Posts
Originally Posted by joesch
+1
Love Serotta bikes and find the ride of my Cororado TI and steel models as good as my Italian bikes.
joesch is offline  
Old 09-01-20, 07:25 AM
  #12  
Senior Member
 
joesch's Avatar
 
Join Date: Sep 2017
Location: Hotel CA / DFW
Posts: 1,774

Bikes: 83 Colnago Super, 87 50th Daccordi, 79 & 87 Guerciotti's, 90s DB/GT Mtn Bikes, 90s Colnago Master and Titanio, 96 Serotta Colorado TG, 95/05 Colnago C40/C50, 06 DbyLS TI, 08 Lemond Filmore FG SS, 12 Cervelo R3, 20/15 Surly Stragler & Steamroller

Liked 808 Times in 515 Posts
What a steal of a deal. Those frames often sell for that much alone and DA is a very nice group set.
joesch is offline  
Likes For joesch:
Old 09-01-20, 07:29 AM
  #13  
Senior Member
 
SJX426's Avatar
 
Join Date: May 2008
Location: Fredericksburg, Va
Posts: 9,628

Bikes: '65 Frejus TDF, '73 Bottecchia Giro d'Italia, '83 Colnago Superissimo, '84 Trek 610, '84 Trek 760, '88 Pinarello Veneto, '88 De Rosa Pro, '89 Pinarello Montello, '94 Burley Duet, 97 Specialized RockHopper, 2010 Langster, Tern Link D8

Liked 2,259 Times in 1,128 Posts
Definitely a classic brand in my book. Would like to own one.
__________________
Bikes don't stand alone. They are two tired.
SJX426 is offline  
Old 09-01-20, 08:42 AM
  #14  
Le Crocodile
Thread Starter
 
Erzulis Boat's Avatar
 
Join Date: Oct 2005
Location: Santa Barbara Calif.
Posts: 1,874
Liked 793 Times in 312 Posts
Originally Posted by joesch
What a steal of a deal. Those frames often sell for that much alone and DA is a very nice group set.
I just ordered a Colnago Master frameset, so I really don't need another bike, but I just couldn't pass this deal up.
Erzulis Boat is offline  
Likes For Erzulis Boat:
Old 09-01-20, 08:53 AM
  #15  
Le Crocodile
Thread Starter
 
Erzulis Boat's Avatar
 
Join Date: Oct 2005
Location: Santa Barbara Calif.
Posts: 1,874
Liked 793 Times in 312 Posts
Originally Posted by shelbyfv
I've always liked that seat stay configuration. Definitely a late 80s early 90s paint scheme.
The PO said that he looked up the serial, and it was early 90's. He said it just didn't fit him. When I got it, the seat was was just about all the way down. He was super thrilled that it was going to a collector and rider, and not to some kid to "fixie" or something. When I saw the CL listing, I thought it was a scam at first.
Erzulis Boat is offline  
Likes For Erzulis Boat:
Old 09-01-20, 08:57 AM
  #16  
Senior Member
 
velomateo's Avatar
 
Join Date: Aug 2007
Location: California
Posts: 985

Bikes: '87 Serotta Colorado,'96 Moots VaMoots, Bertoni MAX, Eddy Merckx Grand Prix Team USA

Liked 349 Times in 149 Posts
I'm glad that someone here grabbed that one. I had it on my CL watch list, and noticed it was gone this morning. I believe that is an NHX model, similar to my first gen Colorado - but without the filet brazed bottom bracket. I hope you'll consider switching out that stem for a proper quill setup. I have owned three Serottas, and they are/were great riding bikes.
velomateo is offline  
Old 09-01-20, 09:26 AM
  #17  
Le Crocodile
Thread Starter
 
Erzulis Boat's Avatar
 
Join Date: Oct 2005
Location: Santa Barbara Calif.
Posts: 1,874
Liked 793 Times in 312 Posts
Originally Posted by velomateo
I'm glad that someone here grabbed that one. I had it on my CL watch list, and noticed it was gone this morning. I believe that is an NHX model, similar to my first gen Colorado - but without the filet brazed bottom bracket. I hope you'll consider switching out that stem for a proper quill setup. I have owned three Serottas, and they are/were great riding bikes.
For sure. Stem and bars are going "back in time" as is the saddle and seatpost.

Probably a correct repaint, and just clean up the DA groupset. It shifts and runs great, so no need to money pit the bike.

ETA- Yes, fully lugged BB

Last edited by Erzulis Boat; 09-01-20 at 09:33 AM.
Erzulis Boat is offline  
Likes For Erzulis Boat:
Old 09-01-20, 09:58 AM
  #18  
Crawlin' up, flyin' down
 
bikingshearer's Avatar
 
Join Date: Jan 2006
Location: Democratic Peoples' Republic of Berkeley
Posts: 5,747

Bikes: 1967 Paramount; 1982-ish Ron Cooper; 1978 Eisentraut "A"; two mid-1960s Cinelli Speciale Corsas; and others in various stages of non-rideability.

Liked 2,656 Times in 1,112 Posts
If all Ben Serotta ever did was spawn Keeper of the Flame Dave Kirk, his place in the bike pantheon would be justified. But he did a lot more than that; everything I have heard says Serottas are excellent bikes.

$400 for that machine? Yeah, how could you not?
__________________
"I'm in shape -- round is a shape." Andy Rooney
bikingshearer is offline  
Likes For bikingshearer:
Old 09-01-20, 10:23 AM
  #19  
Iím a little Surly
 
Germany_chris's Avatar
 
Join Date: Jan 2010
Location: Near the district
Posts: 2,429

Bikes: Two Cross Checks, Karate Monkey, Disc Trucker, and a VO Randonneur

Liked 1,304 Times in 651 Posts
As a guy who owned a Colnago Master and Legend Ti at the same time I canít think of an instance where Iíd choose the Colnago over the Serotta
Germany_chris is offline  
Old 09-01-20, 10:52 AM
  #20  
Banned
 
Join Date: Jun 2010
Location: NW,Oregon Coast
Posts: 43,598

Bikes: 8

Liked 1,360 Times in 866 Posts
He was a good, traditional, frame builder.. is he still around?
fietsbob is offline  
Old 09-01-20, 11:05 AM
  #21  
Senior Member
 
SJX426's Avatar
 
Join Date: May 2008
Location: Fredericksburg, Va
Posts: 9,628

Bikes: '65 Frejus TDF, '73 Bottecchia Giro d'Italia, '83 Colnago Superissimo, '84 Trek 610, '84 Trek 760, '88 Pinarello Veneto, '88 De Rosa Pro, '89 Pinarello Montello, '94 Burley Duet, 97 Specialized RockHopper, 2010 Langster, Tern Link D8

Liked 2,259 Times in 1,128 Posts
Originally Posted by fietsbob
He was a good, traditional, frame builder.. is he still around?
https://benserotta.com/

"In January 2018, I formally and publicly re-entered the bicycle business with the opening of the Serotta Design Studio. It’s not a 3-click to purchase company, nor will you find my new bicycles mixed in with a line-up in general retailers. With this new endeavor, I wanted to establish a direct relationship with each cyclist who places her/his trust in us to deliver an exceptionally wonderful product. It’s not that I have anything against retailers as a whole, not at all. It’s just that I’d rather not dilute the information flow, so that I really know we are delivering the best product for each client. Besides, it’s more fun and more informative getting the direct feedback."
__________________
Bikes don't stand alone. They are two tired.

Last edited by SJX426; 09-01-20 at 11:08 AM.
SJX426 is offline  
Old 09-01-20, 12:26 PM
  #22  
Senior Member
 
indiglow's Avatar
 
Join Date: Jun 2007
Location: SF
Posts: 234

Bikes: Serotta Legend Ti, Bianchi D2 Super Pista

Liked 4 Times in 1 Post
Great deal on that, jealous! Love my Legend Ti frame, can't go wrong with a Serotta frame

indiglow is offline  
Likes For indiglow:
Old 09-01-20, 12:53 PM
  #23  
Senior Member
 
velomateo's Avatar
 
Join Date: Aug 2007
Location: California
Posts: 985

Bikes: '87 Serotta Colorado,'96 Moots VaMoots, Bertoni MAX, Eddy Merckx Grand Prix Team USA

Liked 349 Times in 149 Posts
Originally Posted by Erzulis Boat
For sure. Stem and bars are going "back in time" as is the saddle and seatpost.

Probably a correct repaint, and just clean up the DA groupset. It shifts and runs great, so no need to money pit the bike.

ETA- Yes, fully lugged BB
I agree that $400 is a good deal for that bike. But, I would caution you against repainting until you had a chance to confirm itís a ďkeeperĒ.
Unless you have access to a very affordable painter, you might find yourself overly invested in this frame. Iíve been following the market on Serottas ever since buying my first one years ago, and in that time Iíve seen many sellers try to get what they (and me) thought was a reasonable amount only to have to reduce substantially to get it sold.
It may be that many buyers just arenít familiar with the brand, Iím not sure. I saw a guy on FB that recently bought a near mint Serotta frameset with a winning bid of $202. They just donít bring the money I feel they are worth at times...of course there are exceptions.
Looking forward to seeing how this turns out.
velomateo is offline  
Old 09-01-20, 01:07 PM
  #24  
1/2 as far in 2x the time
 
Last ride 76's Avatar
 
Join Date: Nov 2013
Location: Northern Bergen County, NJ
Posts: 1,746

Bikes: Yes, Please.

Liked 285 Times in 222 Posts
My Legend CR is one of the best riders I have ever been on. Perpetually in the riding order. Lugged Colorado Concept tubing. Brilliant frame builder/designer.
__________________
I seem to have lost what little mind I had left before this all started.
Last ride 76 is offline  
Likes For Last ride 76:
Old 09-01-20, 02:37 PM
  #25  
Le Crocodile
Thread Starter
 
Erzulis Boat's Avatar
 
Join Date: Oct 2005
Location: Santa Barbara Calif.
Posts: 1,874
Liked 793 Times in 312 Posts
Originally Posted by velomateo
I agree that $400 is a good deal for that bike. But, I would caution you against repainting until you had a chance to confirm it’s a “keeper”.
Unless you have access to a very affordable painter, you might find yourself overly invested in this frame. I’ve been following the market on Serottas ever since buying my first one years ago, and in that time I’ve seen many sellers try to get what they (and me) thought was a reasonable amount only to have to reduce substantially to get it sold.
It may be that many buyers just aren’t familiar with the brand, I’m not sure. I saw a guy on FB that recently bought a near mint Serotta frameset with a winning bid of $202. They just don’t bring the money I feel they are worth at times...of course there are exceptions.
Looking forward to seeing how this turns out.
I have my own paint facilities, so it's decals and price of paint. Around 100 dollars typically all told.


This a SOMEC I did recently.

I just do the bikes in my collection that I want to keep and ride.

Last edited by Erzulis Boat; 09-01-20 at 02:43 PM.
Erzulis Boat is offline  
Likes For Erzulis Boat:

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service - Your Privacy Choices -

Copyright © 2024 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.