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Brands named after racers

Old 10-10-20, 06:12 AM
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Brands named after racers

I saw this otherwise ordinary Mercier thinly branded as a Raymond Poulidour (https://www.kijiji.ca/v-road-bike/mi...nce/1528739139) and it got me thinking about branding.




(I'm no relation to seller).

Another decal says "PRODUCTION MERCIER" so there's no doubt, really.

Anyway, there are a lot of racer's names used as brands. Some like above must have been merely name-licensing deals. At the other end you'd have a racer turned inventor or frame-builder; some of whom would become owners of factories.

* - means someone posted a pic in the thread below
A - Karl Altenberger; Jacques Anquetil*
B - Andre Bertin; Keith Bontrager; Joe Breeze; Alcide Basso; Louison Bobet; Steve Bauer*; Giovanni Battaglin; Gino Bartali; Ottavio Bottecchia: Gino Bartali; Alfredo Binda*
C - Tullio (had to put him first, someone would complain otherwise I'm sure); Ernesto Colnago; Ron Cooper; Fausto Coppi; Otto Cap ("Capo" - is this too derivative?); Mario Cipollini; Eugene Christophe*; Urbain Caffi*; Giuseppe Cramerotti*; Cino Cinelli*
D - Ugo De Rosa (under R instead?); Mark DiNucci (under N instead?); Umberto Dei; Alvin Drysdale
E - Albert Eisentraut; Oscar Egg*
F - Maurizio Fondriest*; Gary Fisher
G - Paolo Guerciotti; Constante Girardengo; Raphael Geminiani (another Mercier badge); Otis Guy; Learco Guerra; Filippo Ganna; Louis Garneau
H - Reginald Harris* ; Andy Hampsten; John Howard; Bob Haro; Bernard Hinault; Tony Hoar; Andy Houting; Pierre Hutsebaut*
I -
J - Jan Janssen*
K - Gary Klein; Ron Kitching
L - Greg Lemond; jocelyn Lovell*
M -Édouard Louis Joseph, Baron Merckx; Francisco Moser; Fiorenzo Magni; Faliero Masi; Alain Michel; Giuseppe Marinoni; Jim Miele*; William 'Doc' Morton*
N -
O - Giuseppe Olmo
P - Giovanni Pinarello; Marco Pantani*; Hugh Porter
Q -
R - Tom Ritchey; Roger Riviere*; Alain Redolfi*, Joseph Routens
S - Giuseppe Saronni*; Richard Sachs*
T -
U -
V - Mario Vicini
W -
X -
Y -
Z - Joop Zoetemelk*

Last edited by oneclick; 10-13-20 at 04:40 AM.
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Old 10-10-20, 07:10 AM
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for Italian bikes, it is almost easier to list the ones that don't have racers attached! Bianchi, Bottecchia
Colnago
Pinarello
De Rosa
Cinelli.......
Merckx
Lemond
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Old 10-10-20, 07:11 AM
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Francisco Moser
Eddy Merckx
Greg Lemond
Tullio Campagnolo was also a racer, though not of the caliber of those guys. However, he lost a race because he could not remove a wingnut, so he developed the quick release and started his company in the early 30's.
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Old 10-10-20, 07:39 AM
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My first track bike, bought in 1964, called itself a Helyett Speciale Jacques Anquetil Tour de France model and had a little diamond-shaped decal with a photo of Anquetil on the seat tube, below the 531 sticker.
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Old 10-10-20, 07:44 AM
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Let's not forget Maurizio Fondriest,Fisher,Ritchey,Breeze,Klein,Bontrager,GT.
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Old 10-10-20, 08:12 AM
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Basso. Alcide Basso, the founder, raced for the Italian military team. His brother was a big name pro racer and apparently his dad was an amateur racer and racing enthusiast.
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Old 10-10-20, 08:22 AM
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Old 10-10-20, 09:03 AM
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Jaques Anquetil
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Old 10-10-20, 09:20 AM
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Old 10-10-20, 09:28 AM
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Originally Posted by Trakhak View Post
My first track bike, bought in 1964, called itself a Helyett Speciale Jacques Anquetil Tour de France model and had a little diamond-shaped decal with a photo of Anquetil on the seat tube, below the 531 sticker.
-----

The Helyett marque has an interesting origin. It comes from an operetta of 1891 called Miss Helyett. The lady's face wering a bonnet seen on the head emblem is the likeness of actress Biana Duhamel who portrayed the lead chracter in the original production.







advert of 1924 -



operetta made into a motion picture in 1928 and then remade in 1933 -

https://www.imdb.com/title/tt0018162/?ref_=nv_sr_srsg_7

https://www.imdb.com/title/tt0199775/?ref_=tt_trv_cnn

according to Norris the company operated two cycle manufacturing plants. one closed in 1962 and the remaining one was purchased by MICMO (Gitane) with rights to the name in 1966. MICMO kept the name going producing cycles carrying it at the Gitane facility at least as late as about 1980.

the 1964 date of your track machine would place it right near the time of the changes.

here is an image of Monsieur Anquetil competing on a Helyett machine in the early 1960's -




Norris hath writ that the Helyett badged machines ridden by Maitre Jacques were constructed by Bernard Carre.

-----
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Old 10-10-20, 09:37 AM
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On first glance- the idea of a "signature" item isn't new or unique to bikes- the idea of having a celebrity have input into the design and use that celebrity name/fame to sell the bike is a good idea. What I think makes it a little different with bikes is the celebrity's name is actual BRAND.
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Old 10-10-20, 09:41 AM
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Old 10-10-20, 09:52 AM
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Originally Posted by The Golden Boy View Post
Pierre Trek
Arnold Schwinn
Bob Motobecane
"Big" Joey Cannondale
Francis Fuji



On first glance- the idea of a "signature" item isn't new or unique to bikes- the idea of having a celebrity have input into the design and use that celebrity name/fame to sell the bike is a good idea. What I think makes it a little different with bikes is the celebrity's name is actual BRAND.
I'm cracking up.
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Old 10-10-20, 10:03 AM
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Roger Riviere - which, it turned out, were made by Gitane to a spec one step lower than the least expensive Gitane-branded bike sold during the Bike Boom. Turned out to be a nice way for Gitane to be able to sell bikes thru two dealerships in a town (in my case Erie, PA: A. R. Adams Cycle was Schwinn/Raleigh/Columbia/Roger Riviere/Astra, while John Adams Cycle was Schwinn/Gitane) without tripping over territorial limitations.




And, I notice that the Jacques Antequil listed above uses the exact same foil decals, but is equipped more like the bottom of the line Gitane (chrome fork ends, quick releases, Mafac centerpulls). The Riviere could also be found badged as a Concord (we got one or two in by accident on a shipment), absolutely identical bike.
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Old 10-10-20, 10:30 AM
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-----

Magni, badge owned by Chiorda

Constante Girardengo, evidently produced by multiple manufacturers, including prison operations

-----
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Old 10-10-20, 10:41 AM
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Ciocc (though a nickname for Pelizzioli, he was racer)
One for Canada: Steve Bauer
Battaglin (another Giovanni)
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Old 10-10-20, 10:50 AM
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Originally Posted by The Golden Boy View Post
Pierre Trek
Arnold Schwinn
Bob Motobecane
"Big" Joey Cannondale
Francis Fuji
.
You forgot Reginald “Reg” Raleigh.
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Old 10-10-20, 11:08 AM
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Old 10-10-20, 11:12 AM
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Capo, founded in 1930 by Otto Cap, a highly rated Vienna-based cyclist.
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Old 10-10-20, 11:37 AM
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Old 10-10-20, 01:32 PM
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Old 10-10-20, 03:06 PM
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Old 10-10-20, 03:50 PM
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and Campagnolo
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Old 10-10-20, 06:01 PM
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Old 10-10-20, 06:17 PM
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Steve Bauer Bicycles

Here in Canada, we had a range of bicycles branded after yellow jersey wearer Steve Bauer. I have no idea who made them, but they occupied the mid-range of the spectrum.


Steve Bauer Chinook Bicycle

Steve Bauer Bicycle
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