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Torelli Back In The Day

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Torelli Back In The Day

Old 08-12-22, 05:03 PM
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Steel Charlie
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Torelli Back In The Day

So in early times in the '80s did Torelli market any low line bikes or were they all pretty much decent quality products?

Thanks
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Old 08-12-22, 05:31 PM
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...you'd need to define "low line" and "decent quality". The whole concept was Italian contract built frames at more reasonable prices. The lowest in the hierarchy I've seen and experienced was built from Columbus Aelle, and there might have been one that was only three tubes Aelle. Still a pretty good frame, IMO.
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Old 08-13-22, 01:26 PM
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Originally Posted by Steel Charlie View Post
So in early times in the '80s did Torelli market any low line bikes or were they all pretty much decent quality products?

Thanks
I don't know much about their product line over the years. There were some nice frames. I was fond of one of their tires... very much like the "open tubulars", in that they were supple and light and rode great.

Looking through my magazine clippings, I did find a very brief road test of a Torelli Corsa Strada. It was built from Oria vanadium steel tubing, with some combination of lugs and tig welding.
Here's the road test (which looks a lot like a press release)....



another ad does list some of their models .....
This was the era when adding carbon fiber seat stays to a metal frame was some sort of compromise to get part of the ride characteristics of carbon at a fraction of the cost.



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Old 08-13-22, 07:42 PM
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When I dealt with them ‘89-‘93ish they just had Torelli, as stated good frames on a budget, and the Mondonico line which was their high end. They didn’t really sell bikes so much as frames and “kits”
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Old 08-13-22, 09:53 PM
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Aren't Torelli frames Mondonico built?
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Old 08-14-22, 04:22 AM
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Originally Posted by krakhaus View Post
Aren't Torelli frames Mondonico built?
This road test does mention that it was built by Mondonico...







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Old 08-14-22, 08:09 AM
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Originally Posted by krakhaus View Post
Aren't Torelli frames Mondonico built?

That was my understanding back then. Torelli imported the Mondonico line and contracted to them for their budget bikes.
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Old 08-14-22, 08:54 AM
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The earliest Torelli frames (early 80's) were not Mondonico built. Early Corsa Strada and Super Strada with Oria tubes. I have an early Super Strada with Oria tubes, which appears to be seamed tubing. I'm pretty sure the builder was Vicini.
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Old 08-14-22, 09:23 AM
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The 1986 Torelli Corsa Strada was built with Mazzicato straight gauge hi-tensile carbon steel tubing. All European components. $420.
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Old 08-14-22, 09:39 AM
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I have it on good authority that Faggin built some Torelli frames. The good authority was Cristina Faggin.
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Old 08-14-22, 11:21 AM
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I think someone had previously posted this advertisement showing the lineup.



The Countach is where they mention pinned construction, so its possible thats the level (and above) where Mondonico was builder.

The Mondonico bottom bracket stamping is unique and easy to spot, with a tall “M” in the middle.



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Old 08-14-22, 12:12 PM
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Originally Posted by steelbikeguy View Post


Nothing to add about Torelli, but I did feel the need to comment on the Bicycling '99 image. I loved those reviews during that time frame! Something about the photography, and the way they broke down the review into little bite-sized paragraphs - but particularly the "Buy It If/Forget It If" bottom line. Just a simplified, but informative and cool, way to get the pertinent info out to the prospective buyer. Only a couple years or so later I stopped reading cycling periodicals completely, having found/established my bike niche.

Thanks for posting this! Took me back, if only for a moment.

DD
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Old 08-14-22, 09:39 PM
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Originally Posted by Drillium Dude View Post
Nothing to add about Torelli, but I did feel the need to comment on the Bicycling '99 image. I loved those reviews during that time frame! Something about the photography, and the way they broke down the review into little bite-sized paragraphs - but particularly the "Buy It If/Forget It If" bottom line. Just a simplified, but informative and cool, way to get the pertinent info out to the prospective buyer. Only a couple years or so later I stopped reading cycling periodicals completely, having found/established my bike niche.

Thanks for posting this! Took me back, if only for a moment.

DD
Glad that it was a pleasant, if brief, jog down memory lane.

I do think these reviews were invented for the TL;DR crowd. Nothing wrong with that, but it wasn't what I was looking for. I think I was pretty devoted to Bicycle Guide by this time, what with their relatively deep reviews and outstanding photography!

as a quick example, here are two pages from a 4(?) page review of a Waterford 1200....





It's like a proper meal instead of quickly choking down an energy bar (imho, etc)!

Steve in Peoria (a firm believer in making time for a proper meal)
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Old 08-14-22, 09:57 PM
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Bicycle Guide was another mag I perused regularly during this time frame, and yes, they did some fantastic reviews - and of course they were more in-depth. I enjoyed them, too, and up until a year or so ago when I passed my mini-collection to a friend, they were some of the few bike mags I kept down through the years. My favorite was one celebrating Italy and the contribution to cycling made over the years by the artisans there.

For the later Bicycling reviews, just something about the general, no-nonsense, bullet-point review catered to a certain sense of efficiency, I suppose. Whatever it was, the format spoke to me - not that I ever remotely considered buying any of the bikes reviewed, mind you. Heck, it wasn't until 2011 that I finally built a bike with modern clicky-shifting

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Old 08-15-22, 06:49 AM
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I recall Torelli selling several other brands: Mondonico as we have said, as well Guerciotti. I recall there may have been others, but I don’t recall exactly. We had a LBS here in Ann Arbor which carried Torelli, but he had not studied the company and was willing to let me sit and read the catalog. Clearly he would order anything I asked him to, but did not in my recollection display any frames.

Until this thread I never saw information released by Torelli which indicated that some Torelli-branded bikes were made by Mondonico. It was amazing to me howThe Torelli catalogs usually contained a geometry chart for Torelli road bikes and another for Mondonico bikes. My recollection was that they were the same or nearly so. More supposition, but this suggested to me that at least there is an understanding with Mondonico, permitting Torelli to direct Contract Builders A through Z to “Please follow the attached Geometry Chart.”
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Old 08-15-22, 08:06 AM
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Originally Posted by steelbikeguy View Post
I do think these reviews were invented for the TL;DR crowd. Nothing wrong with that, but it wasn't what I was looking for. I think I was pretty devoted to Bicycle Guide by this time, what with their relatively deep reviews and outstanding photography!

It's like a proper meal instead of quickly choking down an energy bar (imho, etc)!
Agreed. I hate reviews geared to the short-attention-span set. I want to sit down and read a review!
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Old 08-15-22, 04:57 PM
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Torelli took over the Masi name for three or four years after TSD quit.
Their first tier Masi were Billato built and the upper were Mondonico.
My 1989 Torelli-Masi-Billato Nuova Strada
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