Out of the jillions of Kool Stop brake pads ever made, I finally end up with my first pair ever a few weeks ago.....
http://i2.photobucket.com/albums/y44...ps0ae86cc1.jpg
But of course, I had to get the oddball ones..... Air kewhled man!:thumb::rolleyes:
Well a least they are in the traditional salmon color....

If you just spun the pads upside down then the screw would be in the wrong place - which would be bad. The problem is that you have the pads on the wrong sides - swap each over to the other brake arm, tyre-guides will be down, screw at the back.

Oh - and that is a directional tyre tread - the manufacturer will almost certainly want it installed one way around. Thing is - it will almost certainly not really matter.

I'll take another look at them and flip them if there is a little nub on the top (so it is on the bottom). I'll also look at the gatorskins as well (they are on another bike now). I usually go over the sidewall with a magnifying glass looking for directional arrows; maybe I didn't think of it on these...

as it happens I just put a set of gatorskins on and the rotation arrow was really hard to find/read..... black on black and small

^ You're right... I looked tonight, and very hard to find but there. Currently on correctly (front). Will check the rear tomorrow. 50% chance on getting them right without thinking about it I guess :)