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Falcon Eddy Merckx bikes at the 1974 New York Bike Show

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Falcon Eddy Merckx bikes at the 1974 New York Bike Show

Old 03-07-14, 11:30 AM
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Falcon Eddy Merckx bikes at the 1974 New York Bike Show

Just for reference, I'm posting pictures I took at the 1974 New York Bike Show of the Falcon display. Falcon had just received the license to produce and sell Eddy Merckx branded bikes for Great Britain and the Western Hemisphere. These picture should clear up any confusion as to whether Falcon's versions were quality bikes; the high-end ones shown are clearly very nice bikes. They are, however, very different from the 1971 Kessels Molteni team bike they also showed at that booth.

I believe this was the introduction of Falcon's "Eddy Merckx" line in the United States. This was a full range of bicycles from basic mass-market 10-speeds to high-end racing bicycles. These were made in England under license from Eddy Merckx, and sold in the British Isles and the Western Hemisphere. Kessels of Belgium had the license for Western Europe, and a Japanese company had the license for the Orient.

Eddy Merckx and Fernand Kessels visited the Falcon factory to inspect the line of bicycles, and Eddy was presented with a custom-made full-Campy model for his personal use. It's unclear if he ever used a Falcon in competition, but the racing models were certainly quality machines.

Larger size images here: http://www.flickr.com/photos/7448869...7622677104256/
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Old 03-07-14, 08:51 PM
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Very cool.... Thanks for sharing!
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Old 03-08-14, 11:54 AM
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The shop I worked for sold Falcon and for a brief period sold the Merckx licensed bikes they built way back.
We were disappointed that the frame on the top bikes was from what we could tell was what Falcon sold regularly.
The top tubes were long for the smaller sizes… just like Falcon. It was generally expressed that if they had used a different fork crown and seat stay caps that they would have sold better.
If the geometry appeared modified enough to show that Eddy had a hand in the design they would have sold Really well.

A case where marketing with a bit more influence over manufacturing could have made a winner.
So it goes.
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