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Old 04-23-11, 11:46 AM   #1
Neil_B
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OT: Sporting Goods Manufacturer's Association Survey results

Interesting report from the SGMA:

http://www.sgma.com/press/312_SGMA-S...-Participation

Since 2009 participation in tri events has climbed 63 per cent. Why? “The triathlon is unique in its ability to couple a person’s fitness routine with a strong sense of community and social interaction, particularly for those not inclined to traditional sports. Other appeal factors include the fact that it is an adult sport, it appeals to both genders, it offers training diversity (swimming, cycling and running) and has the cachet of being the latest ‘Everest’ fitness endeavor, much like accomplishing a marathon was for many in the 1970s and 1980s. However, unlike a marathon, triathlons and adventure racing have so many formats that it can encompass a greater participant base. At the end of the day, triathlons and adventure racing offer social interaction and a sense of community while providing the ability to stay fit. That’s a powerful formula.”

The pdf file sample of the report - it's 40 bucks for the full thing - mentions sports that rely on facilities being available, such as indoor soccer and ice hockey, are suffering a decline.

My own comments on the press release include the observation that cycling is the 7th most popular activity on the list, but it's the top among outdoor activities that require gear. Running and walking are ahead of it, but those don't require the purchase of anything aside from shoes - which are something most of us wear anyway. About 1 in 8 Americans in the survey of 37K US households ride a bike at least once a year. That comes to 39 million bike riders.
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