Selling bicycle commuting
#1
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Selling bicycle commuting
My sister in law just moved within 6 miles of her job. I asked her if she could bike it, and she said she'd be dripping with sweat by the time she got there (in Florida).
She's blowing money on a gym membership trying to shed a few pounds. She's 27 and in pretty good shape. After checking, I've found she has a great potential route to work with bike lanes, slower traffic, scenic, flat, safe, etc. To me, there's no reason NOT to bike in.
The thing I'm beginning to realize is that some people will never seriously consider bike commuting, no matter how feasible I make it sound.
Anybody else try to convince people that doing it isn't as hard as it seems? How do you overcome objections?
She's blowing money on a gym membership trying to shed a few pounds. She's 27 and in pretty good shape. After checking, I've found she has a great potential route to work with bike lanes, slower traffic, scenic, flat, safe, etc. To me, there's no reason NOT to bike in.
The thing I'm beginning to realize is that some people will never seriously consider bike commuting, no matter how feasible I make it sound.
Anybody else try to convince people that doing it isn't as hard as it seems? How do you overcome objections?
#2
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We need to see pics if we are to make any legitimate suggestions.
Try doing the route with her on a weekend.
Try doing the route with her on a weekend.
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Can't do the ride with her as 1) I'm 500 miles from her and 2) she doesn't own a bike.
I'm more speaking in general terms. How have you been successful at talking up the pros of bike commuting to someone who is reluctant.
I'm more speaking in general terms. How have you been successful at talking up the pros of bike commuting to someone who is reluctant.
Last edited by cooperwx; 08-03-06 at 05:50 AM.
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I don't think anyone would object to seeing her "dripping in sweat", so that's no excuse.
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Ya I'll ride with her for her first week. I just gotta arrange that flight from Canada....
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Originally Posted by Ziemas
Many people are overly concerned about what their coworkers might think. She probably afraid of people thinking she's strange.....
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Originally Posted by cooperwx
Anybody else try to convince people that doing it isn't as hard as it seems? How do you overcome objections?
Seriously. Share your experience and your love for bike commuting with other people, and then let them make up their own minds. Don't tell them what is best for them...they won't listen.
#9
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What is her present commute like? I'd imagine driving to work is pleasant. She may just hop in an air conditioned car, glide down a fairly empty road for a few minutes, and park next to the office door. These's no salt to rot out her car during the winter. There are probably no five mile traffic backups. The cost of driving is probably just a few bucks per day. She may find the trip a pleasant interlude in the day. Why not drive?
There's the idea of saving health club fees by commuting to work. That makes sense, to me because I can't imagine sticking with a health club workout routine. I'll launch into a blizzard on my bike for a trip to work or to the store, and think nothing of it. However, there is no way I would ever want to play hamster in a treadmill. But some people can, and I assume she is one of them. Maybe she has friends at the club and it is a pleasent social thing for her.
Automotive gridlock, salty winter roads, and a parking shortage got me commuting by bike. If I lived in most of Florida, I doubt that the idea would ever have occurred to me. People will always take the easiest mode of transportation. In most of the country, it is the car.
Paul
There's the idea of saving health club fees by commuting to work. That makes sense, to me because I can't imagine sticking with a health club workout routine. I'll launch into a blizzard on my bike for a trip to work or to the store, and think nothing of it. However, there is no way I would ever want to play hamster in a treadmill. But some people can, and I assume she is one of them. Maybe she has friends at the club and it is a pleasent social thing for her.
Automotive gridlock, salty winter roads, and a parking shortage got me commuting by bike. If I lived in most of Florida, I doubt that the idea would ever have occurred to me. People will always take the easiest mode of transportation. In most of the country, it is the car.
Paul
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The most difficult obstacle to overcome is going to be the no bike part. Until she gets that, the rest is academic. Joking aside, get her a bike. IF she rediscovers the fun we all had as kids on bikes - the rest is easy.
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In my experience, the people who are mostly likely to enjoy bike commuting are people who already enjoy riding a bike. And then when you present commuting as an opportunity to ride their bike more, it's an easy sell.
But if she doesn't already own a bike, that's an additional hurdle.
But if she doesn't already own a bike, that's an additional hurdle.
#12
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Tangentially, I'm getting antsy waiting for my 5 yr old to discover the fun I remember biking around the neighborhood at his age. Freedom! Visiting friends! He doesn't seem to want it. He does love tooling around in the trailer, at least.
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I don't sell it - I just lead by example. I've offered to ride with co-workers who live near me or along my route, but no takers in six years...
I get the same answers if I offer to take someone flying in a small plane. No matter the reassurance you give, and tell them the neat scenery and easy of travel, and skill and knowledge you demonstrate and statistics you spew, just like biking some only see it as reckless and dangerous.
Sorry - just feeling cynical
I get the same answers if I offer to take someone flying in a small plane. No matter the reassurance you give, and tell them the neat scenery and easy of travel, and skill and knowledge you demonstrate and statistics you spew, just like biking some only see it as reckless and dangerous.
Sorry - just feeling cynical
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I'm surprised no one's asked the obvious question that would address the one objection she's already stated (so far): Does her workplace have a shower? If not, other options include trying to arrange something with a nearby office or health club that does have a shower, or just not riding very hard and changing clothes and cleaning up with baby wipes when she gets there. (Maybe that just seems too gross to her.)
If you can address that and she's still uncertain, it could well be an image thing or some other more subtle resistance she has, and the sweat thing is just the first, most obvious reason that occurred to her.
If you can address that and she's still uncertain, it could well be an image thing or some other more subtle resistance she has, and the sweat thing is just the first, most obvious reason that occurred to her.
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Originally Posted by HardyWeinberg
Tangentially, I'm getting antsy waiting for my 5 yr old to discover the fun I remember biking around the neighborhood at his age. Freedom! Visiting friends! He doesn't seem to want it. He does love tooling around in the trailer, at least.
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I don't sell it - I just lead by example. I've offered to ride with co-workers who live near me or along my route, but no takers in six years...
I get the same answers if I offer to take someone flying in a small plane. No matter the reassurance you give, and tell them the neat scenery and easy of travel, and skill and knowledge you demonstrate and statistics you spew, just like biking some only see it as reckless and dangerous.
Sorry - just feeling cynical
I get the same answers if I offer to take someone flying in a small plane. No matter the reassurance you give, and tell them the neat scenery and easy of travel, and skill and knowledge you demonstrate and statistics you spew, just like biking some only see it as reckless and dangerous.
Sorry - just feeling cynical
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Well, if it makes you feel any better, the route you provided me when I first started made it significantly easier for me to expand my commute. In effect it allowed me to expand what routes I would consider viable. Plus, I lost an additional 30 lbs after bumping up from 6 miles a day to 30 and then to 45.
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1) you shouldn't post her picture without her permission.
2) set a good example and people will follow if they want to.
2) set a good example and people will follow if they want to.
#19
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Originally Posted by random97402guy
Anybody else try to avoid pushing their beliefs/values on other people?
Seriously. Share your experience and your love for bike commuting with other people, and then let them make up their own minds. Don't tell them what is best for them...they won't listen.
Seriously. Share your experience and your love for bike commuting with other people, and then let them make up their own minds. Don't tell them what is best for them...they won't listen.
Enough people approach me, either out of genuine interest or guilt. I avoid being preachy at all costs. I expect the same of others.
Coworker perception of your cycling is heavily infulenced by your attitude towards it. If you're "sharing the love", it becomes admiration, just like you'd admire someone who absolutely loves knitting and makes a lot of sweaters, no skin off your back, good for them.
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+3...by example
I picked up commuting to the office from a coworker about 5 years ago...before that, although i used to bike on the weekends, it never occured to me to ride to the office (17km through downtown Toronto each way) + I now do 1.5 hours at lunch
Although I'm the only year round commuter, we now have 4 regular commuters here, plus 3 occasional riders
As we now have so many riders here, when we built the new office, we added showers, lockers, an outside bike rack, and full laundry facilities
Its great with this heat today...shower at home, shower when i come in, shower after lunchtime ride...morning clothes are out of the dryer in time for lunch, and get a fresh change for the afternoon
same in winter with the ice and snow...heat lamp in the shower and office clothes in the locker
missed only 6 days in 2005 (ice storm), none so far this year
I picked up commuting to the office from a coworker about 5 years ago...before that, although i used to bike on the weekends, it never occured to me to ride to the office (17km through downtown Toronto each way) + I now do 1.5 hours at lunch
Although I'm the only year round commuter, we now have 4 regular commuters here, plus 3 occasional riders
As we now have so many riders here, when we built the new office, we added showers, lockers, an outside bike rack, and full laundry facilities
Its great with this heat today...shower at home, shower when i come in, shower after lunchtime ride...morning clothes are out of the dryer in time for lunch, and get a fresh change for the afternoon
same in winter with the ice and snow...heat lamp in the shower and office clothes in the locker
missed only 6 days in 2005 (ice storm), none so far this year
#21
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Originally Posted by jm01
+3...by example
As we now have so many riders here, when we built the new office, we added showers, lockers, an outside bike rack, and full laundry facilities
As we now have so many riders here, when we built the new office, we added showers, lockers, an outside bike rack, and full laundry facilities
Man, I thought I had it good. Laundry would be great.
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I hope you got her permission to post a photo of her. If not, I would think you have more to worry about than how she gets to work.
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Originally Posted by farrellcollie
I hope you got her permission to post a photo of her. If not, I would think you have more to worry about than how she gets to work.
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What's the objection over posting a mug shot of someone? you see millions of them at any of the photo libraries on line... everyday people doing everyday things.
It's not like he posted her address and directions to her house or something... I see no problem with the photo.
It's not like he posted her address and directions to her house or something... I see no problem with the photo.
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Originally Posted by dalmore
What's the objection over posting a mug shot of someone? you see millions of them at any of the photo libraries on line... everyday people doing everyday things.
It's not like he posted her address and directions to her house or something... I see no problem with the photo.
It's not like he posted her address and directions to her house or something... I see no problem with the photo.