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Look Like Brooks Experiment With Overpriced Lifestyle Items Isn't a Success

Old 07-05-14, 09:16 AM
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Ziemas
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Look Like Brooks Experiment With Overpriced Lifestyle Items Isn't a Success

Seems that Brooks (maker of fantastic saddles) foray into yuppie lifestyle accessories has been much of a success as Sierra Trading Post (an online closeout shop) is full of their stuff. Is anyone surprised that $1400 jackets and made in China panniers at $300 apiece have ended up at a closeout shop? What was Brooks thinking?

If anyone does want any of this stuff, which I'd assume is nice, STP is having an extra 40% off some of it. Look for the deal flyer coupon.

https://www.sierratradingpost.com/cyc...nd-ltd~b~4309/
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Old 07-05-14, 09:20 AM
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I got a discontinued , style changed, Pair of Ortlieb Sport Packers There .. (& other stuff)

Shipping to Latvia may be pricy..
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Old 07-05-14, 09:21 AM
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Originally Posted by fietsbob View Post
I got a discontinues , style changed, Pair of Ortlieb Sport Packers There .. (& other stuff) shipping to Latvia may be pricy..
I get it shipped to my US address. I buy stuff from there all the time. It's a great place to shop.
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Old 07-05-14, 09:24 AM
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Brooks cost less when they were only made in one color, the Italian company that owns them now

uses The Italian Fashion marketing flair to up market and up price their stuff.
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Old 07-05-14, 09:27 AM
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This is hardly their entire line, and not deeply discounted.
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Old 07-05-14, 09:28 AM
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Originally Posted by fietsbob View Post
I got a discontinued , style changed, Pair of Ortlieb Sport Packers There .. (& other stuff)

Shipping to Latvia may be pricy..
re-shipping, i do it with Japanese furniture that i did not need when in japan, but need now.
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Old 07-05-14, 09:42 AM
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Originally Posted by Darth Lefty View Post
This is hardly their entire line, and not deeply discounted.
Today there is extra 40% off listed prices on some of the Brooks stuff. Seems like a deep discount to me. For example, the Criterion Jacket {MSPR $1400) was listed at $999.95, but with a coupon (I get them sent to my email) it's $599.97. STP has had Brooks stuff for awhile.

I won't use any other saddle than a Brooks,and have for the last 20 years. but their accessories are just plain daft.

Originally Posted by fietsbob View Post
Brooks cost less when they were only made in one color, the Italian company that owns them now

uses The Italian Fashion marketing flair to up market and up price their stuff.
Jaa, that and hipsters buying their saddles. I remember in the mid-1990s going to different shops buying them for really cheap because no one wanted them and there was no hope of selling them.
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Old 07-05-14, 09:51 AM
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Just a guess , a US dealer sold surplus, slow moving inventory to them not the UK based company ..
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Old 07-05-14, 10:05 AM
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couldn't one argue that their main business line (saddles) are too expensive as well?

Last edited by acidfast7; 07-05-14 at 10:12 AM.
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Old 07-05-14, 10:06 AM
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Originally Posted by acidfast7 View Post
couldn't one argue that their main business line (seats) are too expensive as well?
They are expensive, but they are made for heavy use and last years. Not sure what's up with them turning into a fashion house.
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Old 07-05-14, 10:14 AM
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Originally Posted by Ziemas View Post
They are expensive, but they are made for heavy use and last years. Not sure what's up with them turning into a fashion house.
I'm not dismissing your commentary, but I haven't seen evidence that they last longer than any other saddle.

As far as fashion house go, that's how things are ... look at how well Caterpillar (CAT) does with clothing sales in the EU.
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Old 07-05-14, 10:15 AM
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Look Like Brooks Experiment With Overpriced Lifestyle Items Isn't a Success

I remember a Bicycling magazine article about making panniers out of 5 gal gas cans. The days of the DIY cyclist are past. Now we have every conceivable gadget readily available on line. All the little wedge seat bags that are sold! I prefer an old sock strapped to my saddle. But in todays boutique bike shops fashion sells.
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Old 07-05-14, 10:29 AM
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Originally Posted by big chainring View Post
I remember a Bicycling magazine article about making panniers out of 5 gal gas cans. The days of the DIY cyclist are past. Now we have every conceivable gadget readily available on line. All the little wedge seat bags that are sold! I prefer an old sock strapped to my saddle. But in todays boutique bike shops fashion sells.
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Old 07-05-14, 10:31 AM
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Originally Posted by Ziemas View Post
They are expensive, but they are made for heavy use and last years.
unless you get them wet.
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Old 07-05-14, 10:34 AM
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I live in an extremely wet climate and have never had a problem.
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Old 07-05-14, 10:36 AM
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Originally Posted by Ziemas View Post
I live in an extremely wet climate and have never had a problem.
Yeah, I think it's fine to run them wet and year-round.

This don't get a Brooks wet is some kind of American thing. In CPH, I see them run all the time on beater city bikes and they bake in the sun, never get oiled and get rained on all the time. They seem durable.

I'm just not convinced that they're 20x for durable than a €10 seat.
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Old 07-05-14, 10:46 AM
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Originally Posted by acidfast7 View Post
Yeah, I think it's fine to run them wet and year-round.

This don't get a Brooks wet is some kind of American thing. In CPH, I see them run all the time on beater city bikes and they bake in the sun, never get oiled and get rained on all the time. They seem durable.

I'm just not convinced that they're 20x for durable than a 10 seat.
I have ridden them for years in rainy old England, and have never had a problem.

As far as value for money is concerned, they are certainly expensive. But I'm a high-mileage cyclist and the B17 on my touring bike, and the Swift on my usual road bike, are extremely comfortable and have lasted a long time. Could I find cheaper, synthetic alternatives that would work as well? Probably, but only after a lot of trial and error that might end up costing me justbas much.
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Old 07-05-14, 10:53 AM
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Originally Posted by acidfast7 View Post
Yeah, I think it's fine to run them wet and year-round.



I'm just not convinced that they're 20x for durable than a €10 seat.
The B-17 is only €60, and for me it's more about comfort than anything else.
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Old 07-05-14, 12:36 PM
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Those "closeout" prices are still pretty high.
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Old 07-05-14, 12:54 PM
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Originally Posted by cooker View Post
Those "closeout" prices are still pretty high.
Exactly.
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Old 07-05-14, 02:48 PM
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Originally Posted by Ziemas View Post
They are expensive, but they are made for heavy use and last years. Not sure what's up with them turning into a fashion house.
It is bizarre. CC Filson, a US outfitter for non-bike stuff, did the same thing. Added a whole new line, 3x the size of their basic one, made by slaves overseas but priced the same as their basic stuff made by union labor in Seattle.
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Old 07-05-14, 02:50 PM
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Originally Posted by chasm54 View Post
I have ridden them for years in rainy old England, and have never had a problem.

As far as value for money is concerned, they are certainly expensive. But I'm a high-mileage cyclist and the B17 on my touring bike, and the Swift on my usual road bike, are extremely comfortable and have lasted a long time. Could I find cheaper, synthetic alternatives that would work as well? Probably, but only after a lot of trial and error that might end up costing me justbas much.
That's their base catalog, it is the good stuff that sets them up to take flyers on the crazy stuff they are trying to sell now. Hopefully they don't lean out too far chasing $1000 commuter jackets that their basic line of amazing saddles is imperiled.
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Old 07-05-14, 03:26 PM
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Exactly what I thought when I saw their accessories. It is good to see that a bunch of them were made in the UK.
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Old 07-07-14, 09:20 AM
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Duluth Pack has sort of gone the same way. For years they sold very utilitarian packs in a very niche market. Eventually the name recognition grew and became associated with a certain lifestyle. They figured out they could sell some higher margin stuff to a wider audience.
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Old 07-07-14, 09:49 AM
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Originally Posted by acidfast7 View Post
Yeah, I think it's fine to run them wet and year-round.

This don't get a Brooks wet is some kind of American thing. In CPH, I see them run all the time on beater city bikes and they bake in the sun, never get oiled and get rained on all the time. They seem durable.

I'm just not convinced that they're 20x for durable than a €10 seat.
I've been in the market for a good seat on my beater bike - that is ridden a lot. Had Brooks Flyer on a stolen bike. 60 euros it cost.

Now the cheapest decent - non-Brooks, non-leather seat I could find was around 50 euros. To be firm enough, and well shaped for my butt.


The thing with Brooks I didn't like is when it rains in October-November - it gets cold, stays wet - while the synthetic seat you just wipe and they're dry.
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