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Pure Aero Wheelsets

Old 05-31-10, 02:20 PM
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M21
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Pure Aero Wheelsets

Anyone have any experience with the Pure Aero Wheelsets from the Bicycle Wheel Warehouse?
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Old 05-31-10, 03:43 PM
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I was going to order those, but I changed my mind. I'm having such good luck with the Fulcrum 7, that I went with the Fulcrum 5 instead.
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Old 05-31-10, 04:30 PM
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Originally Posted by George View Post
I was going to order those, but I changed my mind. I'm having such good luck with the Fulcrum 7, that I went with the Fulcrum 5 instead.
I was wondering what you ended up with - hopefully there are pics coming.
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Old 05-31-10, 04:47 PM
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Originally Posted by cyclinfool View Post
I was wondering what you ended up with - hopefully there are pics coming.
They got some great reviews, so I'll see.
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Old 05-31-10, 07:41 PM
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I have not bought those specific wheels, but must give a mildly unfavorable report on Bicycle Wheel Warehouse. You get virtually no communication from them and my most recent set of wheels from BWW did not contain the skewers and rim tape I paid for. No response to an email to them after about one week. I'm going to phone them tomorrow.

Another BWW wheel purchase had a section of four or five rear spokes get very loose after just a few rides. Another set has been trouble free.
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Old 05-31-10, 08:25 PM
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I know nothing about the BWW Pure house brand rims, but I can say that the Mavic CXP33/Ultegra wheels I bought from them have held up well so far. After about 1000 miles I gave them a very slight tweaking to make them true. The order process was problem-free and they responded to my emails. The order was complete and well-packaged. Price is hard to beat.
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Old 05-31-10, 08:58 PM
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I talked to Pat last week and said I'd call him back and probably order the wheels that the op is talking about. I called back in about an hour and couldn't' get anybody. I left a message and told him I wanted the wheels and to call me back. I never heard from him, so I ordered the Fulcrums.
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Old 06-01-10, 07:08 PM
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I sent BWW another email today about the missing parts and this time I received a prompt and courteous response. They apologized for the mistake and said they are sending them out ASAP. I will report back if the parts do not arrive. Assembling all the evidence, I think this is a small business that really needs another employee to take care of customer relations. I have bought several sets of wheels from them and by-and-large the product has been pretty good.

I did just read in another post that BWW has very recently relocated their business. Also the Pure Aero rims are new to their product line and the website has been significantly upgraded recently.
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Old 06-01-10, 08:07 PM
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I wonder who makes the Pure rims for BWW.
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Old 06-02-10, 08:30 PM
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Originally Posted by BluesDawg View Post
I wonder who makes the Pure rims for BWW.
If you believe the website, BWW designed the wheel themselves:

"The Pure Aero rim is not the first 30mm aluminum clincher rim available in the marketplace. But in our case, that's a good thing. The time that it has taken us to develope the Pure Aero rim has afforded us the ability to sort out the good and the bad, and to design our rim precisely to meet the criteria that we wanted this rim to represent."

Taiwan for production would be my guess, but who knows.
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Old 06-03-10, 04:06 AM
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Yeah, so you wonder too.
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