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Old 07-06-17, 03:09 PM   #1
bargainguy
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Dahon North America consolidates operations in Illinois

Dahon North America consolidates operations in Illinois | Bicycle Retailer and Industry News

Couldn't help but wonder - is the Thor mentioned in the article the same as ThorUSA who posts here?
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Old 07-06-17, 03:40 PM   #2
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Dahon North America consolidates operations in Illinois | Bicycle Retailer and Industry News

Couldn't help but wonder - is the Thor mentioned in the article the same as ThorUSA who posts here?
Hmmm, interesting. Yes, it is. Congrats on the new gig.
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Old 07-06-17, 05:42 PM   #3
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Dahon NA is consolidating its warehousing at a major on-line seller's facility. Okay.

Is Dahon NA moving to more of a direct sales model?

Will ThorUSA be de-emphasizing/dropping competing brands?

Will NA take a step up to getting the latest, most interesting Dahon models and the full range of factory accessories?

Time will tell!

Last edited by tcs; 07-06-17 at 05:52 PM.
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Old 07-06-17, 06:58 PM   #4
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Dahon NA is consolidating its warehousing at a major on-line seller's facility. Okay.

Is Dahon NA moving to more of a direct sales model?

Will ThorUSA be de-emphasizing/dropping competing brands?

Will NA take a step up to getting the latest, most interesting Dahon models and the full range of factory accessories?

Time will tell!
direct sales if it involves our dealer and not inthe near future, we are investigating the best program for our dealers
have dropped everybody but Tern
we will get some awesome bikes
and yes the accessories are high on our list to improve not to forget better parts availability
thor
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Old 07-06-17, 07:19 PM   #5
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It seems more and more bicycle manufacturers are moving to a direct online sales business model, with dealers being involved at the set-up and possibly delivery level, or in some cases, direct to consumers without any dealer involvement and shop set-up.

The question is how to keep the dealers happy, because as online sales increase, less incentive for people to visit a local shop on the front end before the sale. For a shop, margins on new bike sales are already razor-thin. The highest margins are on service, then parts and accessories, with new bikes a distant third. So if the dealer doesn't get a substantial fee for set-up, it's almost not worth it to carry any particular online brand, because the costs involved in running a brick-and-mortar store probably far outweigh the dealer set-up fee if that fee is marginal.

The other possibility is that some bike manufacturers are moving to an online sales platform only - no brick-and-mortar dealers - and this is also problematic. Bikes have to be dialed in pretty much out of the box received by the consumer, because if they aren't, the consumer doesn't have a positive experience, has to ship it back or take it to a shop for better set-up, etc., etc. And we also have to consider that without a test ride, there will be more returns (assuming returns are even possible), more negative reviews, and perhaps more unhappy consumers.

This is all difficult enough with non-folding bikes. With folders, which tend to be so idiosyncratic, the variables are immense. I don't envy your position, Thor, because it's a balancing act between keeping the dealers happy and in the loop, getting paid a reasonable amount for set-up and/or delivery, and also making the dealers feel like they're not getting left out of the online equation and still have a chance to make up margins on service, parts and accessories. It's a brave new age. Somehow, we'll figure it out.
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Old 07-06-17, 09:35 PM   #6
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I am just on my way back from China and there are some big changes here and I wonder how these affect markets elsewhere. Namely, the market has completely moved to the share model for the bikes. Everybody and his brother now rides share bikes while not riding privately owned. Apparently bike companies are in trouble if they don't make bikes for one of the share companies. Folding bikes certainly lose their advantage under the circumstances where you can find a share bike behind ever corner, identifying location on your phone. I will write a more detailed report later.
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Old 07-07-17, 09:24 AM   #7
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I am just on my way back from China and there are some big changes here and I wonder how these affect markets elsewhere. Namely, the market has completely moved to the share model for the bikes. Everybody and his brother now rides share bikes while not riding privately owned. Apparently bike companies are in trouble if they don't make bikes for one of the share companies. Folding bikes certainly lose their advantage under the circumstances where you can find a share bike behind ever corner, identifying location on your phone. I will write a more detailed report later.
Yeah that is a thing, even here in Japan its starting, though in China the bikes are cheap junk (literally they are junk) while here they are little electric bikes.

Which is why companies like Dahon should start making bikes for people like me. I don't want some rubbish bike, I want my own highend bike personalised my way. They should be offering things like carbon frames, titanium bolts, different colored/design wheels, custom paint options, custom bars etc.

Take a leaf out of the world of cars, Honda has Mugen, Nissan Nismo, Mercedes AMG etc. Why no inhouse bike tuners? I would love to buy a Dahon Mu Type R but they wont sell it to me or even dream it up ;(

Interesting kickstarters will take the topend, sharing will take the lowend. Not too sure there is a middle for companies like Dahon.
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Old 07-07-17, 10:28 AM   #8
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Why no inhouse bike tuners?
It would seem ThorUSA is now well positioned to step into this for the NA market.
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Old 07-07-17, 11:33 AM   #9
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It would seem ThorUSA is now well positioned to step into this for the NA market.
haha already doing this at least to a point.
And if time allows.
I don't do stuff which doesn't make sense ( to me )lol just to make a fast buck.


thoR
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Old 07-07-17, 07:49 PM   #10
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a BIG CONGRATS to you THOR !!!
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Old 07-08-17, 12:20 AM   #11
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haha already doing this at least to a point.
And if time allows.
I don't do stuff which doesn't make sense ( to me )lol just to make a fast buck.


thoR
Congrats ThoR! PS Is is talk like a pirate week?
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Old 07-09-17, 12:25 PM   #12
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we will get some awesome bikes
thor
Congrats on the Dahon deal Thor.
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Old 07-09-17, 01:18 PM   #13
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Congrats Thor!

Thanks,
Yan
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Old 07-12-17, 05:23 PM   #14
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Monte is moving to the Midwest? I dealt with him when I sold Dahons. Good Guy.
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Old 07-12-17, 07:57 PM   #15
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monte will work from CA and stays with the team
thor
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