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New cycling light - Searching for retail buyers

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New cycling light - Searching for retail buyers

Old 11-08-16, 07:43 AM
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Bertcycling
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New cycling light - Searching for retail buyers

Guys

Im in the process of producing a new cycling light which will soon be going to manufacture

What with thousands of independent and chains stores up and down the country in both the UK and USA, i really have no idea where id start

I guess i'll start with the major/chain stores first and see if i can make contact with their buying departments

Is there a central point which might hold of of this type of information? A website which contains all the info, or association of any kind, where the contact information for these people/departments, is freely available?

Many thanks, really much appreciated
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Old 11-08-16, 08:46 AM
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Seems you missed the most important first step.
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Old 11-08-16, 10:24 AM
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Originally Posted by Leebo View Post
Seems you missed the most important first step.
+1

https://www.sba.gov/starting-busines...-business-plan
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Old 11-08-16, 10:25 AM
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Far too many big name light producers already in existence. Small chance that you might succeed, but doubtful.
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Old 11-08-16, 10:28 AM
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Consider an inexpensive kickstarter. It's a way to get feedback on your product as well as publicity. If you have a working prototype, see if you can arrange to meet with a buyer from REI (assuming you are in the US). That's a good starting point.
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Old 11-08-16, 12:29 PM
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Thanks for the replies

Yeah ive got a business plan in place guys and a crowdfund campaign going to launch soon in the coming weeks/couple of months.

I just wanted to reach out to a number of retailers / product buyers for the retailers, in the meantime. I.e gain their opinion and feedback, and also whether they would be interested in stocking the product etc etc (once its ready to ship)
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Old 11-08-16, 03:42 PM
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Got a working unit? Then you can try to sell to QBP (damn near every LBS orders from them). Or if you have patented your design, sell/license it to an established company that already has the logistics and sales network in place.
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Old 11-08-16, 03:54 PM
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What do you have that isn't already available?
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Old 11-08-16, 05:07 PM
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Sorry, I try to only buy things from people who know what the **** they're doing.
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Old 11-08-16, 08:02 PM
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The only niche I can see for a new light is an American made version of the Busch and Muller, with a clever reflector design to distribute the light to the road rather than the trees and people's eyes. It could be brighter for the US market since we don't have the restrictions of Germany for bicycle lights.

But that's a tougher sell now that the Euro is devalued against the dollar. It's actually pretty affordable now to buy and import B+M lights, compared with a year or so ago. So a US version would need to be significantly better: brighter, smaller, more energy efficient, etc.
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Old 11-08-16, 08:08 PM
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You are Wa-a-a-a-y behind the curve here. The light's features and price point will determine your target market, and once you know who is the most likely buyer, then you can decide how best to reach him.
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Old 11-09-16, 07:43 AM
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Originally Posted by Bertcycling View Post
Guys

Im in the process of producing a new cycling light which will soon be going to manufacture ....

Many thanks, really much appreciated
What you do is, you start selling them directly to people yourself, online. Include a link to a page for shops to get buying discounts.

No store is going to want to pay anything for them, if there is no indication that they will sell.

And you'd be silly to make however-many-thousands of them and ship them to stores for free (on consignment) when you didn't know if anybody really liked them.
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Old 11-09-16, 07:46 AM
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The OP is going to manufacture and has no market plan and no industry contacts? WTF? Sounds like another college snowflake with a "project" to complete. Good luck with that...
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Old 11-09-16, 07:53 AM
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Originally Posted by FBinNY View Post
You are Wa-a-a-a-y behind the curve here. The light's features and price point will determine your target market, and once you know who is the most likely buyer, then you can decide how best to reach him.
Sorry, maybe I haven't been clear. It's the shops/chains themselves I'm looking to reach - gain their feedback and see if they would be interested in stocking and selling to their customers
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Old 11-09-16, 07:59 AM
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Originally Posted by Phil_gretz View Post
The OP is going to manufacture and has no market plan and no industry contacts? WTF? Sounds like another college snowflake with a "project" to complete. Good luck with that...
Thanks for the reply

I'm got a plan absolutely. Was just asking on here if anyone knew of a central point for all retailers in the U.K./USA. Any associations etc that might have all contact information

Of course I can trail through the internet for each and every retailer, but I'm looking for an easier route

Cheers
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Old 11-09-16, 08:08 AM
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Originally Posted by Bertcycling View Post
Thanks for the reply

I'm got a plan absolutely. Was just asking on here if anyone knew of a central point for all retailers in the U.K./USA. Any associations etc that might have all contact information

Of course I can trail through the internet for each and every retailer, but I'm looking for an easier route

Cheers
So you're looking for retail shelf space?

How many demonstration units do you have and how have they been tested?

What has been your presence at trade shows like Interbike?

What are your differentiators?

What is your price point?

Do you have IP protection?
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Old 11-09-16, 08:08 AM
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Thanks for the replies guys, appreciated

Just to clarify, it's the actual retailers (or the acting product buyers for the larger multi store retailers) themselves I'm looking to reach
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Old 11-09-16, 08:10 AM
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So ... without pictures and specs on the light, there is nothing here at all really.

I can buy excellent lights from a number of manufacturers and an even wider number of distributors. I have no need to even consider some new product unless it can immediately show why it is better than the competition.

Post pics of the prototype, and explain why it is worth even looking at please.
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Old 11-09-16, 08:37 AM
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Originally Posted by Phil_gretz View Post
So you're looking for retail shelf space?

How many demonstration units do you have and how have they been tested?

What has been your presence at trade shows like Interbike?

What are your differentiators?

What is your price point?

Do you have IP protection?
That's right, the plan Is to be on the shelves in the shops

We have all of the above you mentioned and a patent pending

The product is a combined headlight and indicators/turn signals unit. One on each side of the handlebars. No wires, no Bluetooth required. It's a really well made, high end, top quality piece of kit

We exhibited at interbike in Vegas in September and received some very good and positive feedback. Plan to do more shows

We had a price point in place but during Interbike, we were recommended to a manufacturer who stated that could make the product for a whole lot cheaper than the quotes we'd received (we hadn't told them what we'd already been quoted). We are expecting to hear back from them on this, within the next couple of weeks or

(Not sure I'm allowed to say much more on here regarding trying to promote or sell a product?)

Cheers guys
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Old 11-09-16, 08:38 AM
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Interbike and other such shows is how you get the interest of people who buy in bulk. You aren't going to sell to too many LBS or chains directly.

I am curious about what kind of light the OP wants to sell. The market is crowded, there are low-volume sellers all over the place with dedicated following. The bottom-feeding market is saturated with some pretty good Chinese lights. Tough market to break into unless the light is pretty special.


Just as a heads up, we don't allow links to crowdfunding sites here. We can give you the email for the site advertising manager if you want to advertise.
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Old 11-09-16, 09:33 AM
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This^.. You need Wholesale buyers, to get them widely sold.. how about Bentonville Arkansas?
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Old 11-09-16, 10:02 AM
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Originally Posted by Bertcycling View Post
Sorry, maybe I haven't been clear. It's the shops/chains themselves I'm looking to reach - gain their feedback and see if they would be interested in stocking and selling to their customers
I guess I wasn't clear either. There are two different channels for bike products, bike shops, and big box or mas market stores. They're somewhat mutually exclusive. So you have to determine which route you feel is best suited to your light, and that turns largely on who your target consumer is.

If you want to sell through shops, there are various distributors, or you can buy lists of dealers.
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Old 11-09-16, 10:09 AM
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Originally Posted by Bertcycling View Post
That's right, the plan Is to be on the shelves in the shops

We have all of the above you mentioned and a patent pending

The product is a combined headlight and indicators/turn signals unit. One on each side of the handlebars. No wires, no Bluetooth required. It's a really well made, high end, top quality piece of kit ...


(Not sure I'm allowed to say much more on here regarding trying to promote or sell a product?)

Cheers guys
Thanks. I apologize for my earlier comment. Lacking the background, I made bad assumptions. Good luck. PG
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Old 11-09-16, 10:38 AM
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Still, no pictures? Does it work for drop bars and flat bars? Flat bars with drop ends?

Also ... if a car is coming up behind me and my right signal is blinking, wont my body block it from view?

Seems to me directional lights need to be on the back of the bike ... a left turn signal up front would be useful for oncoming ... but only if a driver knew I was signalling a turn. Right now I have a steady and a flashing light up front ... how is the driver to know if I mean to signal a turn by lights alone? Also, the flasher would have to be bright enough to be obvious in the face of oncoming headlights.
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Old 11-09-16, 11:59 AM
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Originally Posted by Maelochs View Post
Still, no pictures? Does it work for drop bars and flat bars? Flat bars with drop ends?
There are some details in another of his "Hi. I'm clueless and don't know where to start." threads that was, for some reason, locked:


https://www.bikeforums.net/electronic...thing-law.html
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