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News: Felt Bicycles purchased by Rossignol Group

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News: Felt Bicycles purchased by Rossignol Group

Old 02-03-17, 07:57 AM
  #1  
Marcus_Ti 
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News: Felt Bicycles purchased by Rossignol Group

By the same folks who bought LOOK in 2005, and TIME in 2015.

French snowsports firm Rossignol to buy Felt Bicycles | Reuters
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Old 02-03-17, 10:53 AM
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Interesting that they cite "complementary in seasonality". You sell skis in the Fall and Winter, bikes in the Spring and Summer. That evens out the company's revenue. Of course, it doesn't help the average worker - you don't make skis in the same factory as bikes.

It will be great for cyclists if their plan for doubling sales (to $120 MM) involves more and better products, not just more marketing.
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Old 02-03-17, 11:09 AM
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Not without precedent. K2 bought Proflex back in the '90s.
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Old 02-03-17, 11:22 AM
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It's amazing how complementary Nordic skiing and cycling are.
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Old 02-03-17, 11:54 AM
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Originally Posted by SloButWide View Post
Of course, it doesn't help the average worker - you don't make skis in the same factory as bikes.
Nah, but you probably make both year round, so you have the seasonal stock available.
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Old 02-03-17, 12:19 PM
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OK so Look, Time, and Felt... four-letter words that are either verbs or nouns. I feel like there's some kind of da vinci code-type of puzzle here.

WATCH OUT, TREK! YOU'RE NEXT!
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Old 02-03-17, 01:02 PM
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Originally Posted by ksryder View Post
OK so Look, Time, and Felt... four-letter words that are either verbs or nouns. I feel like there's some kind of da vinci code-type of puzzle here.

WATCH OUT, TREK! YOU'RE NEXT!

Heh. Guess Specialized is safe.
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Old 02-03-17, 01:13 PM
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My question is where does Felt manufacture their bikes? All in the USA or split USA/Taiwan, etc? If Rossi wants to double production, where do they plan to scale that production up? What about quality standards and target market?
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Old 02-03-17, 01:16 PM
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Look is major manufacturer of both pedals and ski bindings, so it's not like they have zero cycling involvement.

There's significantly more technical overlap with Rossignol (& Look) and Felt than Lious Vitton and Pinarello...
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Old 02-03-17, 01:18 PM
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Originally Posted by drlogik View Post
My question is where does Felt manufacture their bikes? All in the USA or split USA/Taiwan, etc? If Rossi wants to double production, where do they plan to scale that production up? What about quality standards and target market?
Last I knew Taiwan/PRC (depending on your political lens), using EU-source CF material



Originally Posted by VeloNews=
Carbon frames and forks used to have a woven top layer for aesthetic purposes that provided little additional strength or stiffness, while adding weight. Perhaps you assumed, as I did, that the checkerboard-weave top layer of Feltís top frames is like this, but it isnít. Instead, that layer of TeXtreme fabric actually saves weight and adds toughness to Felt frames, but it costs around 10 times as much as the unidirectional fabric it replaces.

.
.
.

TeXtreme fabric is made in Sweden, and due to laws intended to prevent strategic materials from falling into the hands of the Chinese military, Felt had to import it to the United States, have it impregnated with resin certified as being non-weapons-grade, and then send the pre-preg fabric, refrigerated, to China for use in its frames. You can imagine the added costs. Once Felt bought enough of it, TeXtreme went through a certification process with the U.S. government so that it sends the fabric to China directly, and it is pre-pregged there; this cost savings has made it possible for Felt to now use TeXtreme in a second model from the top in each frame series.
Six reasons why Felt is making some of the world?s best bikes | VeloNews.com
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Old 02-03-17, 01:49 PM
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The linked article said that "Its brands also include ski maker Dynastar, Lange boots and Look bindings".

Look only sold the ski bindings portion of the business.
Look Cycles International still owns/controls the remainder of their bicycle businesses, pedals, wheels, frames, etc.

Please update me if I'm incorrect.
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Old 02-03-17, 01:59 PM
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Originally Posted by ksryder View Post
OK so Look, Time, and Felt... four-letter words that are either verbs or nouns. I feel like there's some kind of da vinci code-type of puzzle here.

WATCH OUT, TREK! YOU'RE NEXT!
This post is shockingly intelligent.
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Old 02-03-17, 04:01 PM
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Originally Posted by memebag View Post
This post is shockingly intelligent.
Aren't most posts?




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Old 02-03-17, 04:24 PM
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Originally Posted by Marcus_Ti View Post
Last I knew Taiwan/PRC (depending on your political lens), using EU-source CF material

Six reasons why Felt is making some of the world?s best bikes | VeloNews.com
Are you saying this acquisition will allow Rossi to make better carbon fiber poles?
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Old 02-04-17, 06:12 AM
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Even more interesting is the personnel that recently left Felt before this announcement.

http://www.bicycleretailer.com/inter...s#.WJXGWVUrJaQ

Last edited by Garfield Cat; 02-04-17 at 06:18 AM.
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Old 02-04-17, 06:35 AM
  #16  
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I was never a fan of Look bindings. And with an offering of a felt cruiser at 800 bucks lol....Im not a big fan of felt either lol....Perfect match! good luck boys lol.

Something tells me the Tour De France (or whatever they call it now) will have nothing but felt banners all over the place lol
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Old 03-07-17, 10:39 AM
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I just found out about this yesterday. It's interesting to me because I use a 2011 Felt Z85 road bike as my main commuter. I chose a Felt bike as my first road bike because I wanted something different, something from a smaller name than the "big three" bicycle manufacturers. I wonder if the Felt name, logo, lineup, etc. are still going to stay around?
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