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Peloton advertising

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Old 02-08-19, 02:58 PM
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Joe Bikerider
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Peloton advertising

Peleton company has been selling expensive stationary bikes with internet connections and virtual coaches. Mostly in upscale areas with good internet connections and upscale shopping areas. I’ve seen their ads for months. But now the same company is selling stationary treadmills since before Christmas last year. Now I’m seeing hard working runners on these machines with no bikes in sight. But still called Peleton? I guess it’s just another fad that’s been adjusted to follow the losers. So sad.
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Old 02-08-19, 05:36 PM
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If your call the people who use their treadmill losers wait till you see their $1500 Mirror
Peleton mirror
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Old 02-08-19, 05:50 PM
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Peloton does not make the Mirror, it is designed to compete with it.
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Old 02-08-19, 05:56 PM
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I don’t like monthly fees that tie into the peleton equipment. Let me buy the bike and not have to be involved with monthly fees
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Old 02-08-19, 06:04 PM
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Originally Posted by Carverbiker View Post
Peloton does not make the Mirror, it is designed to compete with it.
I stand corrected, but still a $1500 mirror so you can pretend to workout with someone!
Just plug your computer into your big screen TV
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Old 02-08-19, 06:46 PM
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recaptioned Peleton ads.
Threadreader of a twitter thread.

"I had my carpenter build a $9,000 finished wood riser for my Peloton bike in my glass-enclosed zen garden/home gym."

"Last year we painstakingly remodeled a midcentury modern house in the hills, including furniture from the period. Then I put my Peloton bike right in the middle of the living room."

"You might ask why the windows in front of these Pelotons are so small. Unfortunately space on the yacht is limited and the gym is near the waterline. We manage."

................
After buying the bike, it's $40 a month so you can take spin classes at home...

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Old 02-08-19, 07:01 PM
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Originally Posted by Jarrettsin View Post
I stand corrected, but still a $1500 mirror so you can pretend to workout with someone!
Just plug your computer into your big screen TV
I see your point but I think you are missing a much larger paradigm shift in the way that people are starting to interact with one another and participate in sports. Think analog vs digital, go out to dinner with a group of friends, or better yet watch a group of the younger generation and they will spend alot of the time texting with other people or surfing the web and only engage with their friends when they need or care to. We have all been in situations where someone in the group really likes the sound of their own voice!

I know several people who are avid bike riders who only ride spin bikes or indoors trainers (Zwift) because of the local traffic, work schedules, family obligations, being dangerous or whatever their reason.

E sports are booming, professional leagues are already in existence. With the life long injuries many of my and previous generations have from being the high school football “hero” not withstanding the CTE and concussions which have been high profile lately.

So while it maybe different and I am not saying it will be the next Iphone, I see continued movement in this direction as technology becomes better and less expensive.

I think the real advantage of this Mirror vs a flat screen monitor/tv is the fact that you can see yourself participating in the class with other people vs just watching something on a screen, it becomes more interactive and engaging, Zwift vs watching a movie.

I agree with the subscription service as being somewhat of an issue but since you would be taking the fitness classes anyway I am not sure that would be a significant difference in cost as I did not look at their pricing.

Last edited by Carverbiker; 02-08-19 at 07:03 PM. Reason: grammar
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Old 02-08-19, 08:35 PM
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I started to say something rude, but if everyone stays home maybe that’s good for “real” riders. But if those homebodies wake up and go somewhere it could be bad. What a world!
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Old 02-08-19, 08:45 PM
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"Synthetic exercise" is taking over slowly but surely. At some point I think the novelty will wear off and people will want a more visceral experience. Or, maybe they won't and we'll be laying on a bed with electric probes attached to us moving our muscles for us for exercise.

I remember I had a surgery years ago for a broken disk in my back. They were worried about a heart murmur I had but I couldn't jog or walk on the treadmill so they juiced me up with some drug that made my heart rate go from 60 beats a minute to 140 beats a minute in about 2 minutes and I was still breathing normally. It was beyond FREAKY...like I was possessed. My point being they will probably find a way to do this through science not drugs.

Or maybe people will all of a sudden yearn for analog "real" exercise without the aid of any modern electronic technology at all. Yeah, that'll be the day....ROFL!
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Old 02-08-19, 08:55 PM
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Originally Posted by drlogik View Post
"Synthetic exercise" is taking over slowly but surely. At some point I think the novelty will wear off and people will want a more visceral experience. Or, maybe they won't and we'll be laying on a bed with electric probes attached to us moving our muscles for us for exercise.

I remember I had a surgery years ago for a broken disk in my back. They were worried about a heart murmur I had but I couldn't jog or walk on the treadmill so they juiced me up with some drug that made my heart rate go from 60 beats a minute to 140 beats a minute in about 2 minutes and I was still breathing normally. It was beyond FREAKY...like I was possessed. My point being they will probably find a way to do this through science not drugs.

Or maybe people will all of a sudden yearn for analog "real" exercise without the aid of any modern electronic technology at all. Yeah, that'll be the day....ROFL!
Sounds like a nuclear stress test I had. Broke my femur far from home. Because of my age they wanted a "stress" test before the reduction surgery and a treadmill was out of the question.
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Old 02-09-19, 05:29 AM
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I know about half a dozen people who have a peloton, and they all love it. I got a free trial through the app last winter, and it's not for me, but I can understand what people like about it. Same as all exercise classes. Some people just like to be told exactly what to do. Now people can get the same professional instruction at home without having to go to the spin studio. I'm all for it. Anything that gets people motivated to exercise is great.

It's 5F this morning in Chicago so I'm going to the basement to watch a movie and spin on my rollers for a couple of hours. My peloton friends don't understand why anyone would ever want to do that.
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Old 02-09-19, 05:36 AM
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What's this thread about?
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Old 02-09-19, 07:19 AM
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Originally Posted by 02Giant View Post
What's this thread about?
Being mad at others for exercising differently.

We have one, my wife loves it, I'm not a fan. We also have a CycleOps Magnus wheel-on smart trainer that I'm a big fan of, but my wife loathes. Everyone doesn't have to like the same things. Peloton was crappy by trying to trademark 'Peloton' and go after GPLlama, but the idea of the bike/service itself is fine
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Old 02-09-19, 08:45 AM
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Originally Posted by Joe Bikerider View Post
But now the same company is selling stationary treadmills.

Is there another kind of treadmill?
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Old 02-09-19, 09:14 AM
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Originally Posted by dedhed View Post
Is there another kind of treadmill?
Yes, there is: The Bicycle Forest :: Treadmill Bike
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Old 02-09-19, 09:55 AM
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They certainly have an intense marketing campaign. One might think the market for stationary bikes was a lot larger than the market for real bikes. Or that the profit margin is high enough that they don't need to sell that many units to justify their saturation advertising.
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Old 02-09-19, 10:04 AM
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To each their own and it is better than not exercising at all.

But for myself I see the upfront cost and monthly subscription and figure how many upgrades to my bike I could buy for that. Heck, i was too cheap to buy studded tires this winter, which keeps me in this weekend. but with Peleton money i could buy dozens of studded tires.
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Old 02-09-19, 10:15 AM
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Originally Posted by jon c. View Post
They certainly have an intense marketing campaign. One might think the market for stationary bikes was a lot larger than the market for real bikes. Or that the profit margin is high enough that they don't need to sell that many units to justify their saturation advertising.
I'll never buy their products, just not interested in virtual social media workouts, but I do like their ads, helps inspire me to workout more. It's way better than seeing yet another beer or pizza ad.
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Old 02-09-19, 10:24 AM
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Originally Posted by GailT View Post
I'll never buy their products, just not interested in virtual social media workouts, but I do like their ads, helps inspire me to workout more. It's way better than seeing yet another beer or pizza ad.
I beg to differ:

"Who wouldn't want to watch that?"
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Old 02-09-19, 11:16 AM
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Exercise bikes are popular, so are spin classes, so are MMO's. Combining them is natural. There are a million reasons not to ride a bike outside. Some of them are logistical, some of them are emotional, some are for safety. I can absolutely tell you my wife doesn't ever want to get on a roadie bike and ride as hard as she can for an hour but she'll gladly do it alone indoors.
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Old 02-09-19, 11:26 AM
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Originally Posted by Darth Lefty View Post
Exercise bikes are popular, so are spin classes, so are MMO's. Combining them is natural. There are a million reasons not to ride a bike outside. Some of them are logistical, some of them are emotional, some are for safety. I can absolutely tell you my wife doesn't ever want to get on a roadie bike and ride as hard as she can for an hour but she'll gladly do it alone indoors.
Understandable. In addition to any physical danger there's the verbal abuse. Several women on rides I've met have said it is worse than what guys report getting hurled at them
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Old 02-09-19, 11:37 AM
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Old 02-09-19, 01:07 PM
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I prefer to exercise outdoors whenever possible (weather permitting).
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Old 02-09-19, 02:20 PM
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this is a weird thread. A friend of mine is all in on the bike set up. Its very cool and really nice. They do put out a good product but a spendy deal when you only use it 4 months a year in the north. Treadmill idea is good marketing for them. Their ads are a bit over the top though. Who cares what a person uses I guess........
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Old 02-09-19, 03:30 PM
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So.. can you actually pedal a Peloton bike without connecting to the live service? ie. does it work like a regular workout bike otherwise?
Put in a different way, it looks like you could signup for the $20 monthly option and user their trainer-led classes with your own bike/trainer setup.
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