Rivendell Bike Works: "Black Reparations Pricing"
#1
Living 'n Dying in ¾-Time
Thread Starter
Rivendell Bike Works: "Black Reparations Pricing"
Black Reparations Pricing (BRP)—Why Now, How It'll Work, and How You Can Play, Too
I wonder if CA Governor Gavin Newsom will designate RBW as the official alternative-transportation company for his new reparations task force.
I wonder if CA Governor Gavin Newsom will designate RBW as the official alternative-transportation company for his new reparations task force.

Likes For bOsscO:
Likes For badger1:
Likes For GAtkins:
Likes For phughes:
#6
Me duelen las nalgas
Join Date: Aug 2015
Location: Texas
Posts: 13,412
Bikes: Centurion Ironman, Trek 5900, Univega Via Carisma, Globe Carmel
Mentioned: 197 Post(s)
Tagged: 0 Thread(s)
Quoted: 4497 Post(s)
Liked 2,658 Times
in
1,722 Posts
Thanks. Shared to FB. There are many ways to do this, including team sponsorship, education and business incentives. The concept is often misunderstood and misrepresented.

Likes For canklecat:
#8
señor miembro
Join Date: Dec 2018
Location: Pac NW
Posts: 7,374
Bikes: Old school lightweights
Mentioned: 84 Post(s)
Tagged: 0 Thread(s)
Quoted: 3170 Post(s)
Liked 4,745 Times
in
2,469 Posts
Cool! Gonna ask my sister-in-law to hook me up with some sweet accessories!


Likes For jon c.:
#10
Senior Member
Join Date: Aug 2009
Posts: 1,968
Mentioned: 12 Post(s)
Tagged: 0 Thread(s)
Quoted: 1166 Post(s)
Liked 1,120 Times
in
655 Posts
Good for him for doing this. But frankly anyone rich enough to afford his custom bikes, is not going to need that reparation.
It would be more beneficial if they fixed up old bikes and donated them to poor urban kids and youths.
It would be more beneficial if they fixed up old bikes and donated them to poor urban kids and youths.

#11
Sunshine
Join Date: Aug 2014
Location: Des Moines, IA
Posts: 15,592
Bikes: '18 class built steel roadbike, '19 Fairlight Secan, '88 Schwinn Premis , Black Mountain Cycles Monstercross V4, '89 Novara Trionfo
Mentioned: 120 Post(s)
Tagged: 0 Thread(s)
Quoted: 9978 Post(s)
Liked 6,377 Times
in
3,639 Posts
Thats a significant discount. And the formulas for pricing and inventory are interesting. I wonder how they came up with 10% of frames.
Seems like a less than efficient way to change things, but its their plan so I guess I hope it works. Hopefully it isnt a marketing ploy.
I wonder if the money they would have otherwise collected could have been applied in a more direct way to help local racial or cultural minorities.
Reparations has never been synonymous with Rivendell to me,, but whatever works, I guess.
Seems like a less than efficient way to change things, but its their plan so I guess I hope it works. Hopefully it isnt a marketing ploy.
I wonder if the money they would have otherwise collected could have been applied in a more direct way to help local racial or cultural minorities.
Reparations has never been synonymous with Rivendell to me,, but whatever works, I guess.

Likes For mstateglfr:
#12
Senior Member
Thats a significant discount. And the formulas for pricing and inventory are interesting. I wonder how they came up with 10% of frames.
Seems like a less than efficient way to change things, but its their plan so I guess I hope it works. Hopefully it isnt a marketing ploy.
I wonder if the money they would have otherwise collected could have been applied in a more direct way to help local racial or cultural minorities.
Reparations has never been synonymous with Rivendell to me,, but whatever works, I guess.
Seems like a less than efficient way to change things, but its their plan so I guess I hope it works. Hopefully it isnt a marketing ploy.
I wonder if the money they would have otherwise collected could have been applied in a more direct way to help local racial or cultural minorities.
Reparations has never been synonymous with Rivendell to me,, but whatever works, I guess.

#13
Senior Member
Join Date: Jul 2009
Posts: 4,835
Bikes: Colnago, Van Dessel, Factor, Cervelo, Ritchey
Mentioned: 5 Post(s)
Tagged: 0 Thread(s)
Quoted: 3190 Post(s)
Liked 5,731 Times
in
2,305 Posts
Race-based pricing; what could possibly go wrong?

Likes For tomato coupe:
#14
Senior Member
Join Date: Sep 2017
Posts: 7,060
Mentioned: 35 Post(s)
Tagged: 0 Thread(s)
Quoted: 6355 Post(s)
Liked 9,833 Times
in
4,225 Posts
I'm not arguing over Riv's policy, one way or the other. But I will point out that race-based pricing has been going on in many markets for a very long time. The difference is that, this time, black people are getting the lower prices.

Likes For Koyote:
#15
Senior Member
So preferential treatment based on race alone isn't racist? Well, I suppose it would be if it was a discount only given to a white person. I always thought I wanted a Rivendell until now. I will rejoice to see them go under.

Likes For RH Clark:
#16
Senior Member
Does Rivendell have a history that goes back far enough that they have to make reparations for their past?

#17
Sunshine
Join Date: Aug 2014
Location: Des Moines, IA
Posts: 15,592
Bikes: '18 class built steel roadbike, '19 Fairlight Secan, '88 Schwinn Premis , Black Mountain Cycles Monstercross V4, '89 Novara Trionfo
Mentioned: 120 Post(s)
Tagged: 0 Thread(s)
Quoted: 9978 Post(s)
Liked 6,377 Times
in
3,639 Posts
I suspect that they made an estimate of the demand for the program (10%) and looked at profit margins and came to the conclusion that they could afford a 45% discount on 10% of each model without cutting into their bottom line more than they felt they could afford. It is a very targeted program, and we can argue all we want about whether the money would be better used in another way, but this is what they are choosing to do and it's not my place to tell them how to spend their money.
Its not your place to tell them how to spend their money, but this is a forum where cycling news is discussed, and that inherently requires opinions. The most common of which would be is a decision good or bad.

#19
Senior Member
Join Date: Jan 2010
Posts: 36,694
Mentioned: 206 Post(s)
Tagged: 1 Thread(s)
Quoted: 16962 Post(s)
Liked 12,501 Times
in
5,922 Posts

Likes For indyfabz:
#22
Senior Member
Join Date: Jan 2010
Posts: 36,694
Mentioned: 206 Post(s)
Tagged: 1 Thread(s)
Quoted: 16962 Post(s)
Liked 12,501 Times
in
5,922 Posts

Likes For indyfabz:
#23
I'm the anecdote.
Join Date: Apr 2019
Location: S.E. Texas
Posts: 1,824
Bikes: '12 Schwinn, '13 Norco
Mentioned: 9 Post(s)
Tagged: 0 Thread(s)
Quoted: 1110 Post(s)
Liked 1,175 Times
in
794 Posts
Makes me think of people in the market for a Mercedes S-Class vs. people in the market for a Toyota Corolla.

Likes For FiftySix:
#25
Senior Member
Join Date: May 2013
Location: Kips Bay, NY
Posts: 2,115
Bikes: Ritchey Swiss Cross | Teesdale Kona Hot | Haro Extreme | Specialized Stumpjumper Comp | Cannondale F1000 | Shogun 1000 | Cannondale M500 | Norco Charger | Marin Muirwoods 29er | Shogun Kaze | Breezer Lightning
Mentioned: 8 Post(s)
Tagged: 0 Thread(s)
Quoted: 536 Post(s)
Liked 855 Times
in
434 Posts
