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Why No Shimano 50th Anniversary Group?

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Why No Shimano 50th Anniversary Group?

Old 02-20-24, 03:55 PM
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Originally Posted by mstateglfr
trying to fix the crank disaster that they created and denied for years
Wait, what? Did Shimano pull a BMW on us? Could you please expound?

Edit: Googled it. Holy poop, Shimano!

Last edited by calamarichris; 02-20-24 at 04:08 PM.
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Old 02-20-24, 03:59 PM
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Originally Posted by calamarichris
That's true. It was indeed the second-prettiest Dura Ace crankset.

Too much metal for my taste.
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Old 02-20-24, 04:09 PM
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Originally Posted by calamarichris
Wait, what? Did Shimano pull a BMW on us? Could you please expound?
https://www.cbsnews.com/news/shimano...o%20the%20CPSC.
The recall covers roughly 680,000 cranksets that were sold in the U.S. from January 2012 to August 2023 for between $270 and $1,500, according to the CPSC.
​​​​​​​https://escapecollective.com/shimano...illion-so-far/
Shimanoís massive recall of several series of its 11-speed Ultegra and Dura-Ace crankarms cost it $18 million in the second half of last year, the company revealed in its 2023 annual report. [PDF]
The bad news, of course, is that the long-delayed recall cost US $18.3 million.

There were countless articles written about this issue between probably 2019 and 2023. Forums filled with discussion, media articles about the issue and Shimano's denial, and an infamous instagram page dedicated to it too.
Here is just one of the many articles- https://road.cc/content/tech-news/sh...-cranks-287827
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Old 02-20-24, 04:11 PM
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Originally Posted by smd4
Too much metal for my taste.
Lol.

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Old 02-20-24, 04:14 PM
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Originally Posted by mstateglfr
There were countless articles written about this issue between probably 2019 and 2023. Forums filled with discussion, media articles about the issue and Shimano's denial, and an infamous instagram page dedicated to it too.
Here is just one of the many articles- https://road.cc/content/tech-news/sh...-cranks-287827
Wowsers. TIL. 8\
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Old 02-21-24, 05:18 AM
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How about a 50th anniversary heritage set with a re-manufacture of one of their better old systems with some extra bling and more modern materials? I know it would only appeal to old duffers with more money than sense to put on their high end vintage display frames but it would generate publicity and perhaps some income.
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Old 02-21-24, 05:55 AM
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Originally Posted by PeteHski
Maybe itís because nobody these days wants to pay for a totally pointless anniversary display case?
But it could be made of the heavy paper material Apple products come in.
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Old 02-21-24, 07:44 AM
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I think it's understood, but just to clarify--2023 would have been Dura Ace's 50th Anniversary, not Shimano, which is much older (founded 1921--so that anniversary was missed as tool).

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Old 02-21-24, 09:23 AM
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Shimano makes good stuff. Not enough people care about 50th anniversary jewelry. It would be a money loser.
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Old 02-21-24, 09:34 AM
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Originally Posted by prj71
Shimano makes good stuff. Not enough people care about 50th anniversary jewelry. It would be a money loser.
I think it would depend on the quality, finish and looks. The 25th Anniversary group's initial sales were modest, but they sold out of them eventually--between 3,000 and 5,000 sets. Probably made some money on them. Those sets sell for around $4,000 bucks or more nowadays.

But as others have mentioned, today's Dura Ace isn't 1998's. Besides, they're a year late. No one wants "50th anniversary" parts issued a year after the anniversary. Better wait another 24 years and see what they can come up with on the 75th anniversary. But if trends continue, I don't see them producing anything that could remotely be considered "eye candy" the same way the 25th anniversary group was. I guess those days are long gone.
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Old 02-21-24, 09:45 AM
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I guess it's just me. I perform fit and function over appearance. And realistically would prefer black components over shiny bits considering how dirty things get.
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Old 02-21-24, 09:49 AM
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Originally Posted by prj71
I guess it's just me. I perform fit and function over appearance. And realistically would prefer black components over shiny bits considering how dirty things get.
Itís not just you. Itís the market in general. If everyone still preferred shiny bits then thatís what they would be producing.
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Old 02-21-24, 09:50 AM
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Originally Posted by prj71
I guess it's just me. I perform fit and function over appearance. And realistically would prefer black components over shiny bits considering how dirty things get.
To me, appearance is part and parcel of fit and function. A higher-quality finish is an indicator of precision to me.

And I would think black would show dirt far more readily than silver (which is why my grandfather always opted for silver cars--could go for longer periods between washings).
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Old 02-21-24, 09:55 AM
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Originally Posted by smd4
To me, appearance is part and parcel of fit and function. A higher-quality finish is an indicator of precision to me.

And I would think black would show dirt far more readily than silver (which is why my grandfather always opted for silver cars--could go for longer periods between washings).
In this case it is just aesthetics. But you can pretend what you like to suit your own preferences. Nobody cares.
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Old 02-21-24, 09:57 AM
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Originally Posted by PeteHski
In this case it is just aesthetics.
Aesthetics used to be part of biking. Not anymore.
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Old 02-21-24, 09:58 AM
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One of the reasons you don't see shiny bits on lots of things anymore is because of environmental concerns. The shiny chrome process is not friendly to the environment.
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Old 02-21-24, 10:02 AM
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Originally Posted by smd4
To me, appearance is part and parcel of fit and function. A higher-quality finish is an indicator of precision to me.

And I would think black would show dirt far more readily than silver (which is why my grandfather always opted for silver cars--could go for longer periods between washings).
It's not the dirt I'm referring to. It's the oil from the chain and whatever black crap kicks up off the road. I happen to have a white bike. After every ride I have black splotches all over the bike...mainly downtube and chainstays...that I need to clean off. Bought the bike during covid times, so getting to choose colors was not an option with thin inventory.




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Old 02-21-24, 10:03 AM
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As for the imaginary 50th group, would that group be a plug and play with most any bike of the time era? Or, would you have to buy more parts to make it work?
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Old 02-21-24, 10:04 AM
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Originally Posted by smd4
Aesthetics used to be part of biking. Not anymore.
It still is...Mainly the shapes of frame tubes or a cleaner look (hidden cables etc.). Shiny jewelry bits are not part of that equation.
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Old 02-21-24, 10:05 AM
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Originally Posted by prj71
It still is...Mainly the shapes of frame tubes or a cleaner look (hidden cables etc.). Shiny jewelry bits are not part of that equation.
Clearly!
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Old 02-21-24, 10:09 AM
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Originally Posted by seypat
As for the imaginary 50th group, would that group be a plug and play with most any bike of the time era? Or, would you have to buy more parts to make it work?
If they had done it, perhaps a 50th Anniversary "group" could have been produced with a number of options, so that older bikes as well as newer ones could be used. Offer a seatpost, stem and hubs for older bikes; modern cranks and electronic shifters for newer bikes, but make all the parts share a common design aesthetic, common logos, etc.
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Old 02-21-24, 10:17 AM
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Originally Posted by smd4
If they had done it, perhaps a 50th Anniversary "group" could have been produced with a number of options, so that older bikes as well as newer ones could be used. Offer a seatpost, stem and hubs for older bikes; modern cranks and electronic shifters for newer bikes, but make all the parts share a common design aesthetic, common logos, etc.
What I'm talking about is mostly the crank/BB/headset type stuff. BITD with that 25th edition, you probably ordered either a 68 or a 70 depending, and you were good to go. Now days, there seems to be a lot of "standards." Not a lot of crossover ability.
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Old 02-21-24, 10:34 AM
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Originally Posted by smd4
Aesthetics used to be part of biking. Not anymore.
I disagree, the aesthetic has simply changed.
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Old 02-21-24, 11:13 AM
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Originally Posted by prj71
Shimano makes good stuff. Not enough people care about 50th anniversary jewelry. It would be a money loser.
You are guessing. You don't know that. Nobody knows why Shimano didn't release a 50th anniversary Dura Ace. All we are saying is that it's a missed opportunity for the company.
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Old 02-21-24, 11:27 AM
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omg that Seiko watch in the 25th anniversary Dura Ace groupset! do want.
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