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Why No Shimano 50th Anniversary Group?

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Why No Shimano 50th Anniversary Group?

Old 02-20-24, 02:03 AM
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Why No Shimano 50th Anniversary Group?

Campagnolo did it and it was gorgeous with the little gold bits and all.


Shimano's 25th Anniversary 9-speed group was even prettier.


Anyone have any idea why Shimano quietly skipped their 50th anniversary? They're less sentimental? Perhaps because plastic-fantastic cannot be made jewel-like enough? Not enough of us bought the 25th Anniversary Group?

Anyone have any insights?
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Old 02-20-24, 02:49 AM
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Because there isn't a complete group set anymore like they formerly made. No standalone hubs, you have buy a complete wheel now. That won't fit in a pretty little display box ! Neither does an integrated crank. No seatposts are made either.

So it they made a box presentable group they'd have to radically depart from their current offerings. Not likely !
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Old 02-20-24, 04:43 AM
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Now that think further on it, it's probably because everything Shimano's done since 7800 has been a disgusting embarrassment.

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Old 02-20-24, 04:51 AM
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You didnt think about it before asking the question?
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Old 02-20-24, 05:00 AM
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Originally Posted by indyfabz
You didn’t think about it before asking the question?
I really did. It took me about a day to realize: Shimano couldn't make a carbon-fibre, plastic-fantastic group look as pretty as the 25th Anniversary group. Is there any other possible explanation? I was and am genuinely curious. Now that things are made of lighter, asphalt-camouflaged plastic, where is the beauty? Where is the 50th Anniversary Group?

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Old 02-20-24, 05:55 AM
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Who's the target market for an anniversary groupset?

I can see the merit getting something like a Dura-Ace gold plated for display, but it'd cost a fortune and wouldn't appeal to many people.
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Old 02-20-24, 07:27 AM
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And there is no cult

It would be pretty zoot to have that 9 spd group on a super steel bike except the 7410 crank was better looking.

Ah, well
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Old 02-20-24, 07:29 AM
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I got a 50th book, does that count ?
Likely not.
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Old 02-20-24, 07:35 AM
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Originally Posted by Steel Charlie
And there is no cult

It would be pretty zoot to have that 9 spd group on a super steel bike except the 7410 crank was better looking.

Ah, well
That's true. It was indeed the second-prettiest Dura Ace crankset.

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Old 02-20-24, 07:56 AM
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Originally Posted by calamarichris
I really did. It took me about a day to realize...
But your first two posts were fewer than 4 hours apart.
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Old 02-20-24, 08:02 AM
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Originally Posted by indyfabz
But your first two posts were fewer than 4 hours apart.
I'm quick like that. At least that's what all the ladies tell me.
Also I'm mostly bedridden. It sucks. I'm an angry old man with no other social interaction.
I'm still earnestly in wonderment why Shimano would let the big five-oh slip by.

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Old 02-20-24, 08:09 AM
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Just some thoughts:

60 is culturally a very significant birthday in Japan whereas 50 is not.

Crankset got recalled
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Old 02-20-24, 08:14 AM
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Originally Posted by indyfabz
But your first two posts were fewer than 4 hours apart.
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Old 02-20-24, 08:14 AM
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Originally Posted by DorkDisk
Crankset got recalled
Which one? Surely not the 7800. I've got one on at least 6 bikes and they've all been flawless.
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Old 02-20-24, 08:16 AM
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Originally Posted by calamarichris
Which one? Surely not the 7800. I've got one on at least 6 bikes and they've all been flawless.
The 11sp ones
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Old 02-20-24, 08:19 AM
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Originally Posted by t2p
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Old 02-20-24, 08:23 AM
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Concern about a anniversary set or lack thereof would probably only be a worry for the snobbish upper crust.
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Old 02-20-24, 08:26 AM
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Originally Posted by Iride01
Concern about a anniversary set or lack thereof would probably only be a worry for the snobbish upper crust.
Lotta mean people on the internet today. I promise I'm not the upper crust. I'm barely the bottom slime. Only curious.
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Old 02-20-24, 08:31 AM
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Maybe its because nobody these days wants to pay for a totally pointless anniversary display case?
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Old 02-20-24, 11:10 AM
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Originally Posted by calamarichris
Campagnolo did it and it was gorgeous with the little gold bits and all.
Shimano's 25th Anniversary 9-speed group was even prettier.
Anyone have any idea why Shimano quietly skipped their 50th anniversary? They're less sentimental? Perhaps because plastic-fantastic cannot be made jewel-like enough? Not enough of us bought the 25th Anniversary Group?
Anyone have any insights?
Originally Posted by calamarichris
Now that think further on it, it's probably because everything Shimano's done since 7800 has been a disgusting embarrassment.
I dont have actual insight, but I can sure guess!
- anniversary groups simply arent cherished by DA users right now.
- things like hubs, headset, and seatpost arent even made now so the group would be smaller.
- Shimano is too busy trying to fix the crank disaster that they created and denied for years so a limited run 50th DA group was scrapped for actually important work.
- they decided that since there is no actual difference between their normal DA and some limited run of 50th Anniversary DA, they would just make the regular DA.
- they found a conscience and decided they couldnt justify charging people even more for DA than they already charge.


What I didnt list as a guess is that there is no 50th group due to Shimano being embarrassed of the aesthetics. I view that as a baseless claim made by people who only recently stopped throwing tantrums on the floor of department stores.
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Old 02-20-24, 11:20 AM
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Originally Posted by PeteHski
Maybe its because nobody these days wants to pay for a totally pointless anniversary display case?
Blame avocado toast.
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Old 02-20-24, 11:22 AM
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Originally Posted by mstateglfr
- anniversary groups simply arent cherished by DA users right now.
- the mechanical stuff is "timeless" in a way that electronic shifters aren't.
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Old 02-20-24, 11:27 AM
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Sales figures may transcend aesthetics
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Old 02-20-24, 03:27 PM
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Originally Posted by calamarichris
Now that think further on it, it's probably because everything Shimano's done since 7800 has been a disgusting embarrassment.
I'd say this is the correct answer.

I've got some of the 25th Anniversary parts--brakes and RD. Simply stunning. Shimano would be hard-pressed to make anything nicer today.
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Old 02-20-24, 03:38 PM
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The market is probably pretty small, but I'd bet a 50th anniversary 12-speed Dura Ace RIM BRAKE MECHNAICAL groupset would sell well enough.
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