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Old 09-15-05, 07:19 AM   #1
Cycle for life...
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Join Date: May 2005
Location: Southern Indiana
Bikes: Trek 5200 | Cannondale Six13 TeamOne | Cannondale Road Tandem | Cannondale Prophet 3 "Lefty"
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I'm interested in learning how to be a reseller of bike equipment

I've been riding road and off-road since 1989. I have a Trek 5200 OCLV road bike, Trek 8000 Mtn Bike, and a 2005 Cannondale Road Tandem ... and enjoy them all! I ride in our local wheelman club and on my own with friends about 175 miles a week in the heart of the season.

I am one of those born entrepreneurs ... if you know what I mean. I am a IT Manager by day and I own my own Web Design / Development business on the side and stay pretty busy during the winter months (too much time cycling during the regular riding season to be working on the side! ;0) )

I am interested in possibly becoming a reseller of bicycle equipment and accessories ... such as pumps, computers, seats, etc. I know these kinds of shops are a dime-a-dozen to most. However, as much as I love cycling ... I wouldn't mind starting a small ebay business and at least break even at first, if not make a very small profit. If it goes, well, I can then build my own site, etc.

My big question is ...

How do I become a reseller of bike equipment and accessories?

In other words, what is the appropriate process for contacting the manufacturers and requesting to be a dealer?

Does anyone on the forum have any experience with this?

I thought I'd throw out the inquiry here in case anyone has any insight. Hopefully, if you do have the insight ... you won't mind sharing the info ... given how large this industry is ... it won't negatively impact your business to share a little info.

Thanks for any assistance.
15' Wabi Special Single-Speed Road
06' Cannondale Six13 TeamOne
06' Cannondale Prophet 3 "Lefty"
92' Trek 5200
05' Cannondale Road Tandem
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Old 09-16-05, 01:37 PM   #2
52-week commuter
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For the most part, accessories are sold to retailers through distributors. One of the biggest is Quality Bike Parts. See for info on becoming a dealer.

A number of online bike stores offer the QBP catalog online. You may want to look at one of them for ideas.
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Old 09-16-05, 01:45 PM   #3
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What I found in trying to do the same thing about fifteen years ago is that many, if not most, manufacturers will require that you buy from a distributor. The distributor's prices will be nearly as high or higher than Performance or Nashbar's retail price.

Some distributors will not sell to you unless you have a brick and mortar shop.
Wag more, bark less
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Old 09-16-05, 03:26 PM   #4
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And some companies don't like their products sold via the net too.
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