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Are bike clothes, shoes and helmets the next big source of revenue?

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Are bike clothes, shoes and helmets the next big source of revenue?

Old 07-29-09, 05:04 PM
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Are bike clothes, shoes and helmets the next big source of revenue?

I just looked through the latest Colorado Cyclist catalog. Pearl Izumi, which I don't consider as top end, has a bib/jersey combo for $500. Sidi Ergo Carbon is on sale for $500. A GIRO Ionos helmet is $225. Add in socks, gloves, and shipping and you're at the price of a good bike.
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Old 07-29-09, 06:25 PM
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Nobody said it's a cheap sport.
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Old 07-29-09, 06:59 PM
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I think there's another element to it.

Clothes and shoes, which come in sizes, are hard to market unless you have a lot of volume. Take shoes, for example. A bike shop has to carry maybe 8 or 10 different sizes. That's a lot of inventory to cover just a couple of styles. Worse, they are slow moving. People don't buy cycling shoes very often. Bottom line, the turnover rate for cycling shoes in a typical LBS is atrocious. They're a money loser but you have to carry some if you want to call yourself a full-service LBS.

Compare that to a major internet marketer like Colorado Cyclist. Natonwide market, big volume. They can afford to carry many more styles of clothing and shoes than the typical LBS.
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Old 07-29-09, 07:01 PM
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I guess if they are people willing to pay those prices there will be people selling items at those prices. I'm glad there are still very functional bikes to be had for a few hundred $ or less and helmets and cycling shorts for around $25.00.
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Old 07-29-09, 07:11 PM
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The accessories have been the larger profit makers for a long time. Although, I do believe that they're taking the piss with current pricing. I think they just keep raising the top end, waiting to see at what point people stop purchasing. And, we never do.
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Old 07-29-09, 07:18 PM
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Are bike clothes, shoes and helmets the next big source of revenue?
Not from me, I typically ride in street clothes. If I am doing a longer ride possibly a set of MTB type padded shorts.

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Old 07-30-09, 07:48 AM
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Colorado Cyclist generally doesn't sell cheap stuff - just high quality. That's why I only have three pairs of bibs (that were on closeout ) from them.
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Old 07-30-09, 10:08 AM
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I buy the much more affordable clothing and shoes, and have no interest in wearing the expensive stuff... That applies whether it is for cycling, work attire, or any other clothes I buy.

Actually cycling has one additional issue in my mind, because at least good daily clothing only has the tags inside, and all the big name cycling clothes have their name or logo on the outside at least once. I should get a discount if my clothing also advertises the manufacturer.
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Old 07-30-09, 12:17 PM
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Originally Posted by Tapeworm21 View Post
Nobody said it's a cheap sport.
I used to down hill ski. Talk about an expensive sport. Especially having to pay airfare to fly to Utah, Montana, and Wyoming to experience any decent conditions.

Plus the price of a hotel room for the duration of the trip. We Stayed in some lost cost places that make the Bates motel seem friendly in comparison. One place tried to charge my friends credit card to remodel a room after we left. They said we ruined their 30 year old threadbare, deep pile shag carpeting. One call to the Montana Attorney Generals office ended that foolishness.

Although I did once buy a brand new pair of skis for $30, still in the plastic wrap. There was nothing wrong with them, they were just leftover stock that was 5 or 6 seasons old. Brand new they would have been $300+.

Also, have you seen the price of scuba or golf gear lately? Not cheap.

Last season, the deep sea fishing was great, because there were so few private boats on the water due to high fuel prices.

Biking is cheap.

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Old 07-30-09, 12:42 PM
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What will be interesting to see will be current bike pricing. Most of the Mfg's raised their pricing in the 20% range a year or so ago blaming the cost of transport and raw materials. Now those costs have tanked.

Trek's recent fire sale on some of their models during the TDF and the "instant rebates" on the high end may be a precursor of things to come.

We can hope at least. Dunno how many are publicly traded where the financials would give a clue.

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