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GM campaign: "Stop pedaling...start driving"

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GM campaign: "Stop pedaling...start driving"

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Old 10-12-11, 02:51 PM
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Originally Posted by chipcom
MY 2010 Silverado has been problem free...but of course that's just anecdotal. Of course no good deed goes unpunished...I give them a chance and their marketing morons piss in my wheaties!
My company car is an '08 Tahoe with less than 18000 miles. The panel on the back of the front seat recently fell off.

Compared to the 6 Toyotas we've owned, it feels and rides like a POS.
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Old 10-12-11, 04:06 PM
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Originally Posted by bwilliams
The United States of the Offended.
I don't think it is so much as offending someone. I think we apologize too much.
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Old 10-12-11, 04:34 PM
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Originally Posted by fietsbob
American girls expect to go in the guy's car, on a date.
I have NEVER picked someone up for a date, especially on the first date. We always meet at the location.


I would never own a GM, and I would never buy a new car (just like i would never buy a new bike) so i don't really care that much about this.
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Old 10-12-11, 04:49 PM
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Originally Posted by myrridin
Owning a bike doesn't make a cyclist... Riding one does. The numbers (Census, ACS, NHTS, etc) indicate most of those bikes spend their time in the garage, before they get sold in a yard sale to someone who will then put them in a new garage. And all of the information indicates that occasional riders number between 5 and 10% of the population. It is unlikely many of those occasional riders would be offended by the GM campaign, since they too likely only view bikes as "recreation". Now those who get offended are likely only those who view bicycles as a means of transportation--in the US that is roughly 0.5%... And a half percent that also show a strong correlation to being lower income... hence not much of the market for new cars...

Oh, and gun owners are routinely the but of jokes/ads much like the GM one... All one has to do is turn on the TV... Don't you know that those that own guns are macho, paranoid rednecks?
yada, yada ole buddy, GM obviously gets my point and takes our numbers more seriously than you do.

GM pulls advertisement that offended cyclists

This is a good object lesson for not only those who underestimate the power of pissed off cyclists, but also for those who underestimate the power of pissed off people in general and feel their voice can't help change anything. The squeaky wheel gets the grease.
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Old 10-12-11, 04:52 PM
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Originally Posted by myrridin
Oh, and gun owners are routinely the but of jokes/ads much like the GM one... All one has to do is turn on the TV... Don't you know that those that own guns are macho, paranoid rednecks?
show me one from, say, a defense contractor...which would be about the same relationship to gun owners as GM is to cyclists.

Then, go to DC and try to pass some new gun law...lemme know how it works out for ya.
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Old 10-12-11, 05:38 PM
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Cars don't necessarily suck, just GM.
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Old 10-12-11, 05:56 PM
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Originally Posted by chipcom
show me one from, say, a defense contractor...which would be about the same relationship to gun owners as GM is to cyclists.

Then, go to DC and try to pass some new gun law...lemme know how it works out for ya.
Defense contractors don't sell guns to civilians. But if they did they wouldn't make fun of their target audience. That is what your missing. GM wasn't making fun of their TARGET AUDIENCE either...
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Old 10-12-11, 05:58 PM
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Originally Posted by chipcom
yada, yada ole buddy, GM obviously gets my point and takes our numbers more seriously than you do.

GM pulls advertisement that offended cyclists

This is a good object lesson for not only those who underestimate the power of pissed off cyclistsot li, but also for those who underestimate the power of pissed off people in general and feel their voice can't help change anything. The squeaky wheel gets the grease.
Not likely. It is more probable that the "appology" was part of the ad plan in the first place to drum up more press. Despite your assertions, those that seem offended are a very small minority of the potential customer base.
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Old 10-12-11, 06:28 PM
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Originally Posted by myrridin
Not likely. It is more probable that the "appology" was part of the ad plan in the first place to drum up more press. Despite your assertions, those that seem offended are a very small minority of the potential customer base.
you gotta linky that delves into GM's strategy and supports your crystal ball that read their minds? I didn't think so. I think I'll let actual events speak for themselves, thank you, and leave the spinning to you.
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Old 10-12-11, 06:29 PM
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Originally Posted by myrridin
Defense contractors don't sell guns to civilians. But if they did they wouldn't make fun of their target audience. That is what your missing. GM wasn't making fun of their TARGET AUDIENCE either...
What you're missing is that way more cyclists are part of their target market than you...and apparently they...thought.

Keep trying to spin it your way tho, it's quite entertaining.
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"Let us hope our weapons are never needed --but do not forget what the common people knew when they demanded the Bill of Rights: An armed citizenry is the first defense, the best defense, and the final defense against tyranny. If guns are outlawed, only the government will have guns. Only the police, the secret police, the military, the hired servants of our rulers. Only the government -- and a few outlaws. I intend to be among the outlaws" - Edward Abbey
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Old 10-12-11, 08:28 PM
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And now, ladies and gentlemen, a few words from https://gmcbike.net/

"GMC Bike
Riding bike is an activity which is not only fun but also healthy. As kids, we used to ride our bike all around the neighborhood on weekends with friends and family for fun or on weekdays back and forth to school. As adults now, we already know the health and environmental benefits we can gain from bike riding. If you are one of those persons who want to start biking for whatever reason you may have, health or green living, a GMC bike is the best bike to start your cycling experience with.

GMC bikes are made by the same great manufacturer company which makes GMC trucks. Therefore, it can be guaranteed that GMC bikes are made with the same technology and precision of GMC trucks. This is also an assurance that GMC bikes are delivered in the same fine quality of their truck counterparts. Although being part of General Motor Corporation, the distribution sales of GMC bike is handled by one of the biggest American bicycle importer company, the Kent International, Inc. "
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Old 10-12-11, 08:38 PM
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Originally Posted by Pobble.808
And now, ladies and gentlemen, a few words from https://gmcbike.net/

"GMC Bike
Riding bike is an activity which is not only fun but also healthy. As kids, we used to ride our bike all around the neighborhood on weekends with friends and family for fun or on weekdays back and forth to school. As adults now, we already know the health and environmental benefits we can gain from bike riding. If you are one of those persons who want to start biking for whatever reason you may have, health or green living, a GMC bike is the best bike to start your cycling experience with.

GMC bikes are made by the same great manufacturer company which makes GMC trucks. Therefore, it can be guaranteed that GMC bikes are made with the same technology and precision of GMC trucks. This is also an assurance that GMC bikes are delivered in the same fine quality of their truck counterparts. Although being part of General Motor Corporation, the distribution sales of GMC bike is handled by one of the biggest American bicycle importer company, the Kent International, Inc. "
Add to that:

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Old 10-12-11, 08:54 PM
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Originally Posted by chipcom
yada, yada ole buddy, GM obviously gets my point and takes our numbers more seriously than you do.

GM pulls advertisement that offended cyclists

This is a good object lesson for not only those who underestimate the power of pissed off cyclists, but also for those who underestimate the power of pissed off people in general and feel their voice can't help change anything. The squeaky wheel gets the grease.
+1...

It was not as bad as the short-lived QuikTrip "Bike Boy" commercial, but still very annoying.
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Old 10-13-11, 06:42 AM
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Originally Posted by Pobble.808
"GMC bikes are made by the same great manufacturer company which makes GMC trucks. Therefore, it can be guaranteed that GMC bikes are made with the same technology and precision of GMC trucks. This is also an assurance that GMC bikes are delivered in the same fine quality of their truck counterparts. Although being part of General Motor Corporation, the distribution sales of GMC bike is handled by one of the biggest American bicycle importer company, the Kent International, Inc. "
So, GMC trucks are also imported from China?
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Old 10-13-11, 07:37 AM
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As a driver, I know I'd be greatly offended if Trek or Specialized put out an ad that said, "Stop driving and start pedaling." etc...
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Old 10-13-11, 11:12 AM
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Originally Posted by looigi
as a driver, i know i'd be greatly offended if trek or specialized put out an ad that said, "stop driving and start pedaling." etc...
rotflmao
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Old 10-13-11, 12:42 PM
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Originally Posted by Looigi
As a driver, I know I'd be greatly offended if Trek or Specialized put out an ad that said, "Stop driving and start pedaling." etc...
What about Giant?

Last edited by johnny99; 10-13-11 at 12:49 PM.
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Old 10-13-11, 12:55 PM
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^

that's one of the best response ads i've ever seen.
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Old 10-13-11, 01:13 PM
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Originally Posted by johnny99
What about Giant?
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"Let us hope our weapons are never needed --but do not forget what the common people knew when they demanded the Bill of Rights: An armed citizenry is the first defense, the best defense, and the final defense against tyranny. If guns are outlawed, only the government will have guns. Only the police, the secret police, the military, the hired servants of our rulers. Only the government -- and a few outlaws. I intend to be among the outlaws" - Edward Abbey
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Old 10-13-11, 06:23 PM
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I am GM target audience and I am offended
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Old 10-13-11, 07:01 PM
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Originally Posted by myrridin
Something we seem to have forgotten in this land of the perpetually offended.
That aint noo ****!
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Old 10-13-11, 07:12 PM
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It will be a cold day in hell before I buy another American car, the unions are one sided and they aint on my side. Besides the Germans & the Japanese build a much better vehicle. If I won a Vette in a raffle i'd drive it, ok, that's about it,
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Old 10-14-11, 10:57 PM
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Worried about cycling cutting into sales are they? They should be. I know I drive a lot less since I started cycling.
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Old 10-15-11, 12:00 AM
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Originally Posted by billydonn
+1...

It was not as bad as the short-lived QuikTrip "Bike Boy" commercial, but still very annoying.
Do we remember?
https://www.youtube.com/watch?v=1Zm4lwCxyjY&noredirect=1
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Old 10-17-11, 09:37 AM
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Originally Posted by Nightshade
This anti cheap transit policy is a trillion dollar skeleton in GM's closet. This is not the first time GM has attacked non-automotive means of transportation.
Link doesn't work, but I hope you aren't trying to bring up the discredited Bradford-Snell "Roger Rabbit" conspiracy theory with GM "buying up trains to tear them down and put in buses". GM is no angel in this, and they were buying up transit agencies and putting their buses on them, but the transit agencies they were buying up were, by and large, bus companies at that point.

As it turns out, most of the rail infrastructure hit end of life at about the same time. At that point, rail was "old fashioned" and buses were new and trendy. The main thing rail had going for it in the eyes of most people was the nickle fare, which as it turns out, they often couldn't raise by law. Buses ran on socialist subsidized infrastructure, and they were new and shiny.

The rail companies did try to raise funds to keep the rail lines running. But to do so, they had to get all sorts of suburbs to tax themself to pay for a major railway rebuild; most of those suburbs did not even have a rail line serving them, and the ones who did thought all the things mentioned above. Needless to say, those rail lines didn't get their repair funding.. so the transit companies went shopping for buses. This is usually the point where GM would enter the picture - AFTER the decision to phase out the trains was already made, and often after the buses were purchased and had been running for awhile.

I'm no GM fan, but lets give credit where credit is due. They were conspiring, and they did a couple of other things that have come back to bite us, but on that specific charge they're relatively innocent.

If you want to say "Auto makers built all the urban planning schools of the day and wrote the curriculum to tell students to tell cities to build highways and sprawl" on the other hand, you may have a good case.
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