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Television commercials

Old 12-30-11, 04:47 PM
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robberry
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Television commercials

With all the holiday time commercialism, why are there no bicycle commercials on TV? Wouldn't a "buy a new Trek bike" ad be as important as a "buy a new Snuggy" commercial?

Seems like bike manufacturers have dropped the ball (again).
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Old 12-30-11, 06:58 PM
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Far larger percent of the population interested in Snuggies than Trek bikes. Plus, you won't get a Trek bike for $19.99 - wait, if you call in the next 30 minutes, we will sell you two, TWO Treks for $19.99...plus a set of Ginzu knives...

No ball-dropping, just simple cost/benefit. Too much cost, too little benefit.
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Old 12-30-11, 08:07 PM
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Originally Posted by robberry View Post
With all the holiday time commercialism, why are there no bicycle commercials on TV? Wouldn't a "buy a new Trek bike" ad be as important as a "buy a new Snuggy" commercial?

Seems like bike manufacturers have dropped the ball (again).

There's no money in selling bikes. Take a look at the profit margin on the Snuggie and then compare it to the average bicycle... and then compare that to the profit margin on a bike-shop bicycle.
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Old 12-30-11, 08:55 PM
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A couple of the TV channels here advertise bicycles and bicycle shops relatively regularly ... especially when they are showing cycling events.
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Old 12-30-11, 11:18 PM
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if people don't know what to buy for someone, they might buy a snuggy. its easy to call in a $20 order and consider christmas done. people won't buy someone a $1000+ bicycle. those commercials focus on impulse purchases. thats why (like above pointed out) they throw in "extra" ****, pressure.

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Old 12-31-11, 10:30 AM
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Originally Posted by robberry View Post
With all the holiday time commercialism, why are there no bicycle commercials on TV? Wouldn't a "buy a new Trek bike" ad be as important as a "buy a new Snuggy" commercial?

Seems like bike manufacturers have dropped the ball (again).
the last, and only, bike commercial i have seen was a half hour long infomercial touting....

LANDRIDER! the bike with centrifugal rear derailleur shifting. they say you never have to shift, but you
do have to manually shift the front derailleur.
available only from factory as are/were parts. i asked an lbs whether they could/would repair them. the guy got
pale and said 'no'.
i ran into a guy that had one and asked about it. 'it's a bike, what's to know?'. was given to him, looked like one
of the homeless street folk.
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Old 12-31-11, 11:23 AM
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Originally Posted by Machka View Post
A couple of the TV channels here advertise bicycles and bicycle shops relatively regularly ... especially when they are showing cycling events.
Same here in the USA if you watch bike races on televison. Its all about marketing to the proper audience; viewers of auto races probably are not bicycling fanatics. Trek always runs commercials during the TdF, Giro, Vuelta, the Tour of California (my home turf). Also ads for other bike-related products (an indoor trainer with full up-and-down electroin adjustments whose name I can't recall), plus Lance Armstrong continues to promote his 'Livestrong' branded stuff.
 
Old 12-31-11, 12:02 PM
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As others have suggested, manufacturers have a limited marketing budget and try to spend those dollars in the way that will return the most benefit. Magazine ads, TV/radio ads, trade shows, sponsorship, demo programs all take money.
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Old 12-31-11, 10:10 PM
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Kids bikes will sell at Christmas anyway.

Cold months are not the best time to spend ad money for bicycles.
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Old 01-02-12, 04:30 AM
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Well, I've just finished watching another ad on Australian TV for a bike shop and chain. No big races here at the moment, although the Tour Down Under is looming. Our cycling culture seems to be moving ahead of some other places on the planet. Maybe Cadel Evans' TdF victory last year has helped, as well as the new GreenEdge Australian racing team that has been granted a UCI licence.
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Old 01-02-12, 10:14 AM
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Running or jogging enthusiasts outnumber bike riders, yet we occasionally see a Nike commercial. Nike's product line is more than just shoes; its a whole fashion action wear thing. Big time marathons draw thousands of participants and TV coverage follows.
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Old 01-02-12, 01:47 PM
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$500.00 of each new car sold is what they pay for advertising, on TV
several times an hour..
though since as a 'cost of business' tax deduction, you get to pay some of that
as a transfer of taxes unpaid, whether you buy a car or not..
or some pharmaceutical.. etc.
US tax law.. a product of 'the best government money can buy'..
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Old 01-02-12, 07:04 PM
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Like David58 stated, there is a target market. Its expensive advertising, and not much return.
It might be better to run an ad about biking in some beautiful surroundings. Get people to see
some benefits of road cycling.
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