Go Back  Bike Forums > Bike Forums > General Cycling Discussion
Reload this Page >

Schwinn & GT to be in Department Stores.

General Cycling Discussion Have a cycling related question or comment that doesn't fit in one of the other specialty forums? Drop on in and post in here! When possible, please select the forum above that most fits your post!

Schwinn & GT to be in Department Stores.

Old 05-09-02, 12:09 PM
Junior Member
Thread Starter
Join Date: May 2002
Posts: 26
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Schwinn & GT to be in Department Stores.

So I hear that Schwinn and GT have been bought and the new plans for the lines are to build some real cheap bikes and sell them at Walmart's and what not. Is this the truth? That has got-to really boil alot of blood in alot of shops.
VooDude is offline  
Old 05-09-02, 12:46 PM
John E
feros ferio
John E's Avatar
Join Date: Jul 2000
Location: www.ci.encinitas.ca.us
Posts: 19,364

Bikes: 1959 & 1960 Capo; 1982 Bianchi; 1988 Schwinn KOM-10;

Mentioned: 29 Post(s)
Tagged: 0 Thread(s)
Quoted: 687 Post(s)
Liked 11 Times in 11 Posts
I think your information is sound. The real question is whether there will be higher-end models for bike shops and lower-end bikes for *-Mart, and, if so, whether the cheap stuff will irreparably damage the brand's image and "goodwill." I wish they would sell the *-Mart junk under a pseudonym to protect what is left of their formerly good name.

-- Proud owner of a REAL Schwinn (1988 KOM-10, hand-brazed in Greenville MS)
"Far and away the best prize that life offers is the chance to work hard at work worth doing." --Theodore Roosevelt
Capo: 1959 Modell Campagnolo, S/N 40324
Capo: 1960 Sieger (2), S/N 42624, 42597
Peugeot: 1970 UO-8, S/N 0010468
Bianchi: 1982 Campione d'Italia, S/N 1.M9914
Schwinn: 1988 Project KOM-10, S/N F804069
John E is offline  
Old 05-09-02, 12:55 PM
velocipedio's Avatar
Join Date: Jun 2001
Location: living in the moment
Posts: 3,562

Bikes: 2005 Litespeed Teramo, 2000 Marinoni Leggero, 2001 Kona Major Jake (with Campy Centaur), 1997 Specialized S-Works M2, 1992 Specialized Rockhopper

Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Likes: 0
Liked 0 Times in 0 Posts
Pacific Bicycle's acquisition of Schwinn-GT went through in September.

Pacific's plans for the two brands is actually pretty comoplex, though GT will be the premium brand and not sold in X-Marts. Schwinn will be the step below...

For more information, you might want to read this article from Bicycle Retailer and Industry News.

I might add that, with Huffy getting hammered by poor X-Mart sales in 2001, Pacific may re-evaluate its brand strategy by positioning Schwinn and GT even more upmarket.

The bottom line is that the future for these brands may not actually be as utterly grim as we all initially thought.
when walking, just walk. when sitting, just sit. when riding, just ride. above all, don't wobble.

The Irregular Cycling Club of Montreal
Cycling irregularly since 2002
velocipedio is offline  
Old 05-09-02, 01:29 PM
Posts: n/a
Mentioned: Post(s)
Tagged: Thread(s)
Quoted: Post(s)
The owner of my LBS told me that higher end schwinns and GT's will continue to be sold at shops like his. And the lower end models will be sold at the X-Mart stores. But he does not know what will happen to the other merchandise that has Schwinns name on it. Like computers, gloves and other items. He did tell me that some of the stuff is hard to come by right now because of the buy out by Pacific.

BTW the merchandise such as computers and gloves is probably not made by Schwinn, but rather with their permission by a another manufacturer and as a private label product. But Schwinn does pay for it. The owner of my LBS does not know if Pacific will continue to have the merchandise with Schwinn's name on it manufactured or not. In the mean time he has increased his inventory of other brands of merchandise. He is not to concerned with the buy out, even if he loses his Schwinn line he has plenty of other brands to more then make up for it.
Related Topics
Thread Starter
Last Post
Fifty Plus (50+)
04-30-08 12:55 PM
Classic & Vintage
04-28-07 12:39 AM
Singlespeed & Fixed Gear
04-24-07 02:22 PM

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Thread Tools
Search this Thread

Contact Us - Archive - Advertising - Cookie Policy - Privacy Statement - Terms of Service

Copyright 2018 MH Sub I, LLC dba Internet Brands. All rights reserved. Use of this site indicates your consent to the Terms of Use.