Saab
07-27-08, 07:04 PM
#26
Senior Member
Had a booklet from them back in the 90's highlighting some of their practices which were pretty green for the industry - one of the first (if not the first) to phase out of R12 refrigerant and other similar things as well. So it isn't pure hype, in spite of the odious commercials.
07-28-08, 10:50 AM
#28
unaangalia nini?
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On another note, on my ride today I saw a Saab that had a "Visualize World Peace" sticker. Maybe it would be easier to visualize if it wasn't plastered on a car made by one of the worlds largest fighter jet manufacturers.
About as dumb as a "Sierra Club" sticker on a Hummer.
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07-28-08, 11:38 AM
#30
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And that's the whole purpose of advertising - to imply. They're not claiming environmentally perfect, hybrid gas mileage, or anything else in that category.
Saab is attempting to position itself as a prime possibility for an upper middle class Yuppie or DINK, someone who cycles, is environmentally correct and active, still wants to balance his love of the planet with his desire for an entry level luxury car with a minimum of guilt. Saab does do the performance of a larger, gas hogging, carbon spewing six cylinder (see Mercedes, BMW, and Lexus) with a 2 liter four cylinder that's turbocharged.
No, it ain't no Prius or electric car. In it's class, however, it's definitely a more intelligent option. And no, it's not going to deliver 35+ mpg, it's too large, heavy and luxurious a car. For the next generation 9-3, GM is seriously considering downsizing one platform size, then make the 9-5 the size and weight of the current 9-3. Sounds good in my book.
And under that definition, it succeeds. There's nothing wrong with that ad - other than it being played too often on the FIRST day of the Tour, much less the following three weeks. Likewise, last year's "Born from Jets" campaign. It's as accurate as advertising goes, Saab did come out of an aircraft corporation. Once again, it was overrun on the first day, much less three weeks of it.
By the way, Saab has tied itself in with Garmin-Chipotle, and I think they're doing team cars for a couple of other cycling teams. They're certainly giving more support to cycling than Mercedes, BMW, Volvo etc.
Saab is attempting to position itself as a prime possibility for an upper middle class Yuppie or DINK, someone who cycles, is environmentally correct and active, still wants to balance his love of the planet with his desire for an entry level luxury car with a minimum of guilt. Saab does do the performance of a larger, gas hogging, carbon spewing six cylinder (see Mercedes, BMW, and Lexus) with a 2 liter four cylinder that's turbocharged.
No, it ain't no Prius or electric car. In it's class, however, it's definitely a more intelligent option. And no, it's not going to deliver 35+ mpg, it's too large, heavy and luxurious a car. For the next generation 9-3, GM is seriously considering downsizing one platform size, then make the 9-5 the size and weight of the current 9-3. Sounds good in my book.
And under that definition, it succeeds. There's nothing wrong with that ad - other than it being played too often on the FIRST day of the Tour, much less the following three weeks. Likewise, last year's "Born from Jets" campaign. It's as accurate as advertising goes, Saab did come out of an aircraft corporation. Once again, it was overrun on the first day, much less three weeks of it.
By the way, Saab has tied itself in with Garmin-Chipotle, and I think they're doing team cars for a couple of other cycling teams. They're certainly giving more support to cycling than Mercedes, BMW, Volvo etc.
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“No one in this world, so far as I know — and I have searched the records for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”
H.L. Mencken, (1926)
Syke
“No one in this world, so far as I know — and I have searched the records for years, and employed agents to help me — has ever lost money by underestimating the intelligence of the great masses of the plain people. Nor has anyone ever lost public office thereby.”
H.L. Mencken, (1926)
07-28-08, 11:52 AM
#31
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the 2 saabs I own have made me into a saab hater. unreliable, expensive to repair, poorly made. I cant believe that Saab is still in business.
07-30-08, 03:27 PM
#32
Gios my baby
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My dad had one, realy wanted to love it because of its raley roots but it was expensive and troublesome with poor shift ratios and a heavy clutch so he hated it and I did him a favor and wrote it of in an axident. To cover my ass he replaced it with another identical one. He hated it even more. He sure loved me though.
