TDF Viewing Up....Waay Up
Found this on Bicycle Retailer and Industry News.
Tour de France Ratings Way Up LAGUNA HILLS, CA (BRAIN)—Call it the "Lance Effect," call it what you will, this year's Tour de France TV ratings were way up over last year. Live morning coverage was up was up 98 percent over last year, with nearly 530,000 viewers, compared with more than 267,000 from 2008. Average viewership for men ages 18-34 was up 121 percent, men ages 18-49 was up 128 percent and men ages 25-54 was up 104 percent. Traffic on Versus.com increased 118 percent over 2008, with the site delivering more than 13 million videos, doubling the amount from 2008 (6.5 million). With Armstrong racing at next year's Tour de France with his new team RadioShack, it would seem likely for those numbers to grow even more for 2010. —Jason Norman |
Well, that's what LA does. He draws in casual fans and the general population.
Say what you will about him, but as long as he remains the most famous cyclist, he's still going to be the main draw. It is terrible that the sport has yet to produce a prominent ratings machine. Someone has to take over the mettle. |
530,000 viewers is a lot? How many people watch a typical NFL game (not even the playoffs)? The Superbowl gets around 100,000,000 viewers.
If they really want to boost viewership, they should show the Tour de France on a regular broadcast network TV station, not some obscure cable station that most people cannot receive. The fact that 13,000,000 people are watching on-line (vs. 530,000 watching on TV) proves that more people would watch the Tour if the channel was easier to receive. |
Originally Posted by smoore
(Post 9381225)
Live morning coverage was up was up 98 percent over last year, with nearly 530,000 viewers, compared with more than 267,000 from 2008.
That being said, the Versus HD coverage combined with the return of LA sure made me watch more. -spence |
50% increase would make it 400,000 viewers
|
Originally Posted by PrestonNg
(Post 9382195)
50% increase would make it 400,000 viewers
The jump was almost double i.e. 100% It might be nasty to the LA-bashers here, but LA remains a big draw in terms of viewership... |
Originally Posted by sakonnetclip
(Post 9382130)
I wonder where they got the math??? How about 50%...
|
261,660(98%)+267,000=528,660
round off is equals to 530,000 133,500(50%)+267,000=400,500 |
Still, as johnny99 pointed out, this is peanuts compared to other American sports. And I think the ratings elsewhere (ex-Europe) aren't impressive as compared to, say, soccer.
|
Originally Posted by monosierra
(Post 9382285)
It might be nasty to the LA-bashers here, but LA remains a big draw in terms of viewership... Puzzling. |
Originally Posted by sakonnetclip
(Post 9382130)
I wonder where they got the math??? How about 50%...
That being said, the Versus HD coverage combined with the return of LA sure made me watch more. -spence So yes this was an increase of 98%. Geesh you Lance haters will do anything to dispel him. |
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