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what happen to rolf wheels?

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what happen to rolf wheels?

Old 07-07-05, 08:20 AM
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shimanopower
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what happen to rolf wheels?

Does anyone remember when rolf was what was used by trek and trek afiliates? Now it is all bontrager. But, bontrager uses technology patented by Rolf. What happen to Rolf? I went on the rolf website and their wheels look nice.
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Old 07-07-05, 08:26 AM
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Rolf got fed up with the Trek way of doing things. So he opted out - leaving a lot of his patents and designs to Trek and Bontrager - and started a new company - Rolf Prima.

www.rolfprima.com

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Old 07-07-05, 08:33 AM
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ah, rolfprima is a new company...

Those rolf echelon wheels look nice and have an alright price.
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Old 07-07-05, 09:42 AM
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the vigors are awesome
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Old 07-07-05, 09:47 AM
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At least Mr. Rolf was smart enough NOT to sell his name. The fella who began "Famous Amos" cookies sold the company and NAME to a big company who then ruined the cookies and the name. Later, he wanted to start a new company that did NOT sell cookies, using the name "Famous Amos". Lawyers contacted him to remind him that no matter what his mother named him, he could no longer use the name "Amos" in a business venture.

Likewise, Mr. Schwinn is currently making Waterford bikes. He can't call them "Schwinn" bikes, because the Schwinn Family Trust sold their family name to a K-Mart/Wal-Mart bike importer.
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Old 07-07-05, 11:07 AM
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Thank god their family did sell their name, because schwinn didn't make good bikes for a long time. They are finally, at least trying, to make good road bikes. (though, i wouldn't be caught dead one still)
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Old 07-07-05, 11:57 AM
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Originally Posted by shimanopower
Thank god their family did sell their name, because schwinn didn't make good bikes for a long time. They are finally, at least trying, to make good road bikes. (though, i wouldn't be caught dead one still)
From 1960 to 1980, no other "mass" producer of bikes in America made road bikes of the quality of the Paramount, the "Super Sport", the "Sports Tourer", and the "Superior". Because of Schwinn's leadership, the sale of "ten speed" road bikes in the USA went from about 100,000 bikes a year to as many as 10 million bikes a year in 1974.

Schwinn paved the way for companies such as Trek and Cannondale to build first-rate road bikes in the USA. Many of the folks who bought a Trek or Cannondale back then "learned" about bikes from riding a Schwinn.

But, when the USA was flooded with Asian imports in the 1980's, the younger generation of the Schwinn family made mistake after mistake, leading to the closing of Schwinn's USA factories. And, today, Schwinn is simply a "decal" on an Asian-made bike imported by a Wal-Mart/K-Mart distributor.
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Old 07-07-05, 12:02 PM
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They're good wheels. I'd like a second set for road races. The Elans are good stuff.
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Old 07-07-05, 01:08 PM
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And the good old Rolf Vector Pros are still working fine. Great products.
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