msu2001la

I'm not questioning the legitimacy of the listings. I'm questioning why it would make sense for TPC to be selling new inventory at MSRP, which seems like a major deviation from their business model.
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tomato coupe

I think their business model, like all re-sellers, is buy low sell high. This seems consistent with that.

Sy Reene

Interestingly, they've somehow been able to swing being able to sell their new bikes with full manufacturers warrantees.

msu2001la

I assume they're authorized dealers for the brands they're selling. I don't think SRAM or Shimano or any of the other brands would be OK with them selling new stuff otherwise. Some of the new bikes they are selling are exclusive models - like the Mosaic gravel bikes.

Sure, but beyond that simplistic/cynical statement TPC has built their business around the idea that buying used products is better than new. They have a whole section on their website that details the benefits. It's cheaper for consumers, they inspect all the stuff so it's still great, they'll buy it back so you can trade in every year and always be riding a different bike, etc. They even mention how they evolved from eBay and now provide a better alternative.

"Most cyclists don’t get a different bike year after year. That used to be a luxury reserved for the super-rich or sponsored pro riders." It seems like a contradiction to have this statement on a website that is also selling brand new $9000+ bikes from companies like Mosaic, Orbea, Yeti, etc. and no longer seems to sell any used products beyond complete bikes and a few wheelsets. If you want a used power meter or anything else, you're back to eBay I guess.

tomato coupe

If the bulk of what you sell is used, you tell people used bikes make the most sense. That's just marketing.

I have purchased several new items from TPC over the years. The last time I was in their place (before the move to their present location) they had a couple of brand new Yeti MTB on proud display inside the front entrance. There's no seismic shift here.

6door74

I just bought a 2013 Specialized Tarmac SL4 Expert for $700. TPC has one with basically the same components for $2600! Bicycle Blue book puts the private sale price around $900

msu2001la

This one?
https://www.theproscloset.com/produc...bike-2013-52cm
It shows as sold.

I wonder if someone actually paid $2600 for a 10 year old bike with Ultegra 6700, or if they lowered the price?

6door74

No, it's a 56 and it's still up on the site. I can't post the link though due to my post count. I had to remove yours just to reply with a quote