allez

I went to my LBS today looking for a crankset, and they had gotten the new SRAM Force stuff in this morning and it was all laying out on the counter. I asked if anyone had ridden in yet, and the guy goes "The Sram stuff?" prounouncing it like an actual word, one syllable. I still have not ever actually said the name, but I always had heard it in my head as "ess-ram," two syllables, the letter 's' then 'ram.'

eh?

Kurto

Shram?

55/Rad

I always heard it as shram.

Berg417448

I've always heard it pronounced exactly the way he said it.

I found this on another site:

From their web site:

FREQUENTLY ASKED QUESTIONS

Q: What does SRAM mean?

R: SRAM is the conglomeration of our founder's [sic] names, Scott, Ray and sAM. The initials
provided a simple way to come up with a corporate name that could be trademarked and directly
translated into languages other than English. It is not pronounced S-RAM, SchRAM, or SkRAM.
Just SRAM.

voltman

Didn't someone post a message from SRAM saying no "h"?

allez

Well I'll be......that is one stupid sounding word.

ElJamoquio

I prefer S-RAM, too, but I don't own the company.

'nother

I have to imagine the founders of the company know how it is pronounced (as well as how it is not pronounced).

msheron

I heard it at my LBS as............"sha-ram"

Like I use to say Thule like tool with a "H" in it. Until someone told me it's pronounced "Tool-E"

allez

This is why I limit the majority of my conversations regarding bikes to the world wide web. For fear of sounding like a "Tool-E."
At least I can spell.

msheron

How's that QS2S coming along?

not2fast

I just say SHIMANO!! Has been working for me for 20 years, why change now?

DrPete 

I owned a mountain bike with SRAM's X.0 group, and it's still the best group I've ever owned on any bike in terms of performance and reliability.

I thought it was S-RAM too, but I was corrected by a rep once. Apparently it's the one-word deal.

climbo

I've never once heard it pronounced anything but SRAM, what kinda logic makes anyone come up with Ess-Ram of Shram?

Falkon 

I say SCRAM

not2fast

I remember back when Porshe was just Porshe, and then it suddenly became Porsh-ahh.

ranger5oh

I say Shram... I think this is the majority pronunciation.

(Y(L|S+

Is SRAM an acronym? Looks to be. If it is, it makes sense (to me anyways) to say it the easiest and shortest possible way which would be "sram". Like that new jet propulsion technology "scramjet" (supersonic combustion ramjet). They don't call it "ess-cramjet" .

I don't understand how people see an "h" in the name though .

itsIRIEpat

Me too! For some reason due to my computer background, the "RAM" part sticks out; so its just S-RAM. Just like old V-RAM, Video ram!

Pedal Wench

One of the roving reporter dudes on OLN had a short piece introducing the new line during the Tour. He pronounced it "Sram" - one word, no 'sh' sound - kinda like scram without the 'c'. They usually have a style guide that they check for pronunciationg. Well, except for Bob. He can pronounce things however he wants.

(Y(L|S+

I'm in the IT field too and I've always called SIMM memory "SDRAM" not "S-D-RAM". Now rambus memory I pronouned "R-DRAM" (while a few called it "R-D-RAM" but it was usually the computer illiterate types ).

I guess however you want to pronounce it, go for it. Someone ask SRAM Corp. for an official answer.

allez

dude. its german. its always been Porsh-ahh.

jitteringjr

On Velonews.com in one of the videos the SRAM guy pronounced it sram even though the reporter turd called it Shram.


https://contagion.dayport.com/viewer/...&Category_ID=3

DrPete 

I think my next bike might get built up with the Force group, but for now SRAM is pronounced "overdrawn."

slide13

Wow....I thought most everbody called pronounced it correctly...just Sram. Why do people feel the need to throw c, k, h, or a dash in there??? It's a pretty easy word to read and pronounce in my mind I'm just surprised so many people think or thought it was something different.