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My Serotta 7-11 Huffy Update

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My Serotta 7-11 Huffy Update

Old 09-27-06, 10:10 AM
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My Serotta 7-11 Huffy Update

The story begins here: https://www.bikeforums.net/road-cycling/218621-so-i-bought-huffy.html
And when we last left off I was trying to find a painter for my Serotta here: https://www.bikeforums.net/road-cycling/223845-my-huffy-going-paint-you-there-rad.html

Since then there has been a bit going on with the Serotta.

First, and most importantly, I decided on a painter and sent the frameset back to Serotta in early September. They received it on the 15th and promised a 3 to 4 week turnaround. What they'll do is media blast it inside and out, check for defects, and align it. I requested to have the number plate tab removed as well. They will get to priming and painting. I've chosen the current color of Arctic Blue and it will be painted just the single color. There will be fewer decals than are on current Serottas (7 opposed to 11) and they'll be white with a black outline. Very subdued compared to some Serottas.

Secondly, my wheels were rebuilt by Mike Garcia. He used the 32h Dura Ace 7400 hubs that came with the bike but made them significantly ligher than the 3 cross 14g spoked Campy Omega rimmed wheels that were on the bike. I'm now running a front wheel with Velocity Aerohead rim and Wheelsmith XL 2 cross spokes (760g) and a rear wheel with Velocity Aerohead OC rim with Wheelsmith XL 2 cross and Wheelsmith DB 3 cross (drive) spokes (990g). These will be a lot snappier than the wheels that were on the bike.

Finally, I was able to source a Dura Ace 7400 seatpost to complete my group. The bike on paper will look something like this:

frame - Serotta CSi
fork - Serotta CSi
brakes - Shimano Dura Ace 7400
shifters - Shimano Dura Ace 7400
crank - Shimano Dura Ace 7400
bottom bracket - Shimano Dura Ace 7400
front derailleur - Shimano Dura Ace 7400
cassette - Shimano Dura Ace 7400
rear derailleur - Shimano Dura Ace 7400
chain - Shimano Dura Ace 7400
pedals - Look Keo Classic
headset - Shimano Dura Ace 7400
stem - Cinelli XA
handlebar - Cinelli Nerve
handlebar tape - Profile Cork Gel
cables - Shimano Stainless
housing - Shimano
seatpost - Shimano Dura Ace 7400
saddle - Selle Italia Flite
front hub - Shimano Dura Ace 7400
front skewer - Shimano Dura Ace 7400
front rim - Velocity Aerohead
front spokes - Wheelsmith XL
nipples -Wheelsmith Brass
rear hub - Shimano Dura Ace 7400
rear skewer - Shimano Dura Ace 7400
rear rim - Velocity Aerohead OC
rear spokes - Wheelsmith XL/DB
nipples - Wheelsmith Brass
tires - Continental Ultra 2000
tubes - Butyl Presta
rim tape - Ritchey cloth

Pictures will be posted to this thread after the bike is pieced back together. I'll try to get decent closeups of the lugwork and paint. Until then, stay tuned...

Last edited by 14max; 09-27-06 at 10:19 AM.
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Old 09-27-06, 10:31 AM
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Great update. Can't wait to see the refinished frame.

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Old 09-27-06, 10:41 AM
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You can't go wrong having Serotta paint it, they are doing a great
job lately (for a while not so great).
while it pains me to see this classic repainted I've got to say
your plan sounds good. I have a similiar vintage Serotta
running Campy Ergo, fantastic ride.

as to the other threads, yes the Classic & Vintage crowd would
accept this with open arms, we are not Classic Rendezvous and
don't have a cutoff date. Hell we even talk about C record gruppos

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Old 09-27-06, 10:57 AM
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Sweet! Can't wait to see the finished product!
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Old 09-27-06, 11:02 AM
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I'm looking forward to seeing the finished product.

I sure appreciate knowing how much your paint job costs. I have a 1996 Serotta Atlanta that could use a re-paint.

Thanks!
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Old 09-27-06, 11:09 AM
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Originally Posted by SEAtrain
I sure appreciate knowing how much your paint job costs.
It actually wasn't too bad. For single stock color with an extensive evaluation, number plate tab removal, alignment, and cleared over decals the price is $450 ($425 + $25 return shipping). The turnaround time was a selling point for me along with the fact that it is done at the factory. Joe Bell was first in line but his turnaround for the same paintjob was quite a bit longer. He was also about $100 more expensive than Serotta.
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Old 09-27-06, 11:16 AM
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Originally Posted by lotek
while it pains me to see this classic repainted I've got to say
your plan sounds good.
Marty - I know, I know. The guys at Serotta agree with you and even called my LBS to ask why I was repainting. The best answer I can give is that it didn't have the same historic significance that a team bike has. Being that it's a replica , in my mind, means that all bets are off and I can do what felt right to me as long as the frameset is refinished correct. If Wookie or Hampsten had owned it and ridden it in events there is no way would've changed the color scheme. I would've preserved it, warts and all. Now it'll be a new bike with a new life (even though most of the components are the same) and have another 15 years of riding in it's current state until the next overhaul...
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Old 09-27-06, 11:20 AM
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Originally Posted by 55/Rad
Great update. Can't wait to see the refinished frame.

55/Rad
Thank you, Rad. Neither can I. I keep thinking of how different it will be with the single color and correct decals. Since it's being shipped directly to my LBS I may not be able to take shots of the frameset and packaging before it's built up. I'll make a note to myself to let them know I don't want it built until I'm able to photograph it...
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Old 09-27-06, 11:23 AM
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Originally Posted by cydewaze
Sweet! Can't wait to see the finished product!
It'll definitely be interesting comparing the before and after shots. I think it will be a cleaner, more austere look. The lugs will standout with the paint that I chose though and that will be the pièce de résistance...
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Old 09-27-06, 11:31 AM
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my only thought is that although it's just a replica and not an actual
team bike, it was a limited edition run. There just are not that many
like that around.
I have one bike with number tab my de Reus which was a trade club
bike I got from the Nethelands. I figure the tab increases my Poseur points
so it stays. And if you thought the 7/11 bike was loud, get a load
of this:

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Old 09-27-06, 11:39 AM
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Loud or not, I love that Reus of yours Marty. Then again, I am one for the unique.

14Max - really looking forward to seeing your Serotta when its done. Color sounds great and the build list is fantastic. the 7400 DA is quite pleasing to my eyes, unlike some other DA groups of newer age.
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Old 09-27-06, 11:44 AM
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Originally Posted by lotek
my only thought is that although it's just a replica and not an actual
team bike, it was a limited edition run. There just are not that many
like that around.
I have one bike with number tab my de Reus which was a trade club
bike I got from the Nethelands. I figure the tab increases my Poseur points
so it stays. And if you thought the 7/11 bike was loud, get a load
of this:

I knew of the limited run and that's why I had such a difficult time deciding on what to do. If I could've afforded it, I probably would've gone with another team paintjob. Cost, however, was a factor and $850 was not what I wanted to spend. Ultimately, I wanted the bike to be mine and reflect my more reserved personality. It'll be ridden a lot now opposed to being placed on the wall and made into a discussion piece.

The Reus is shockingly loud but not obnoxious. I kind of like the barberpole look and it's definitely a more interesting transition of colors than the standard fade. That's an awesome rig...
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Old 09-27-06, 11:46 AM
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Originally Posted by cuda2k
14Max - really looking forward to seeing your Serotta when its done. Color sounds great and the build list is fantastic. the 7400 DA is quite pleasing to my eyes, unlike some other DA groups of newer age.
The 7400 DA is my favorite group. It has such a ultilitarian yet graceful look to it. I don't think I've liked the look of any other DA group as much since...
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Old 09-27-06, 11:46 AM
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Originally Posted by 14max
It actually wasn't too bad. For single stock color with an extensive evaluation, number plate tab removal, alignment, and cleared over decals the price is $450 ($425 + $25 return shipping). The turnaround time was a selling point for me along with the fact that it is done at the factory. Joe Bell was first in line but his turnaround for the same paintjob was quite a bit longer. He was also about $100 more expensive than Serotta.
Thanks. Unfortunately this is beyond my budget (kids / day care costs). Regardless, I'm looking forward to seeing yours!
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Old 09-27-06, 12:04 PM
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Originally Posted by 14max
The Reus is shockingly loud but not obnoxious. I kind of like the barberpole look and it's definitely a more interesting transition of colors than the standard fade. That's an awesome rig...
Thank you. It looks better now with Croce D'Aune gruppo and matching saddle/hbar tape (same blue tape).
I can fully understand the hesitancy over the $800+ paint job.
If I can make a suggestion, maybe keep the number tab, that way should you
decided in the future to restore it to it's 7/11 look you'll have the tab still attached.

marty
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Old 09-27-06, 12:14 PM
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Originally Posted by lotek
...we are not Classic Rendezvous and
don't have a cutoff date. Hell we even talk about C record gruppos

marty
That's because C-Record is too beautiful to not be included in Classic talk even at it's young tender age of 21 years


Nice to hear Max Not to belabor the point for what's done is done, but regardless if the bike was a replica or not, the fact is Serotta made that bike as a replica.

Do you think many 1969 Camaro Indy pace car replicas (I call them replicas for they never paced the pack and were just offered as a replica to consumers) are repainted a custom color?



Sorry, Lotek and I (well at least I) can understand that the new finish will be very nice and really I can understand your rational, I'm just sad for that "lost in time" 7-11 classic

Can't wait to see it, That 7400 Dura Ace system is going to be super sweet!
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Old 09-27-06, 12:24 PM
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Originally Posted by ViperZ
Nice to hear Max Not to belabor the point for what's done is done, but regardless if the bike was a replica or not, the fact is Serotta made that bike as a replica.

Do you think many 1969 Camaro Indy pace car replicas (I call them replicas for they never paced the pack and were just offered as a replica to consumers) are repainted a custom color?

Sorry, Lotek and I (well at least I) can understand that the new finish will be very nice and really I can understand your rational, I'm just sad for that "lost in time" 7-11 classic

Can't wait to see it, That 7400 Dura Ace system is going to be super sweet!
That's a good question. I'm unsure of how many of the pacecars are still in existence let alone in their original paint and trim. It's funny that so much is made over such a little thing (in my eyes anyway). FWIW, when I contacted Serotta regarding a team repaint they stated that the Huffy couldn't be painted on it again due to copyright. So even if I did decide to spend the $$$ for the Team scheme it would have had "Serotta" on it instead of "Huffy". Knowing that, I still believe the decision was a good one as a full restoration wouldn't ever be possible.
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Old 09-27-06, 12:34 PM
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Originally Posted by 14max
That's a good question. I'm unsure of how many of the pacecars are still in existence let alone in their original paint and trim. It's funny that so much is made over such a little thing (in my eyes anyway). FWIW, when I contacted Serotta regarding a team repaint they stated that the Huffy couldn't be painted on it again due to copyright. So even if I did decide to spend the $$$ for the Team scheme it would have had "Serotta" on it instead of "Huffy". Knowing that, I still believe the decision was a good one as a full restoration wouldn't ever be possible.

I know, we're just roughing you up, all in fun.... Plus I admire you having the conviction to do it.

I remember when I ordered my Trek in 1988, I was planning to repaint it Black, because it only came in Red as a complete bike. The dealer looked at me stunned that I would do such a thing, a crime in his eyes. I told him to order extra decals for the repaint, but he held off until I got the bike. When the bike arrived, we all were mesmerized by the Fire Engine Red color and the gloss on the bike. He looked at me and said "You're not going to paint that... If you do it's not for sale" I laughed and said "No way ho-say"

I told him I did not need the Decals, but now I wish I had them for spares just in case.
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Old 09-27-06, 01:36 PM
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So Serotta couldn't repaint and apply the Huffy decals to restore?
wow, I think I would have contacted mswantak about repop decals and
had a local painter do the job.
I wonder if Serotta originally built the frames, applied their decals and
then shipped to Huffy to finalize decals and clear coat the frame?

Viper, You can include me in your statement, thats exactly how I feel.

as for the Cranky & Vintage forum, there are even vintage mountain bike threads,
and cruisers. . .we're not picky.

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Old 09-28-06, 12:16 AM
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Hey Lotek, don't you have a jersey to match that Reus?
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Old 09-28-06, 12:33 AM
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Originally Posted by ViperZ
That's because C-Record is too beautiful to not be included in Classic talk even at it's young tender age of 21 years


Nice to hear Max Not to belabor the point for what's done is done, but regardless if the bike was a replica or not, the fact is Serotta made that bike as a replica.

Do you think many 1969 Camaro Indy pace car replicas (I call them replicas for they never paced the pack and were just offered as a replica to consumers) are repainted a custom color?



Sorry, Lotek and I (well at least I) can understand that the new finish will be very nice and really I can understand your rational, I'm just sad for that "lost in time" 7-11 classic

Can't wait to see it, That 7400 Dura Ace system is going to be super sweet!
If that thing was a Yenko or a Baldwin motion or even a Berger then that car would be awesome ......... just a blah blah conv Camaro
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Old 09-28-06, 07:15 AM
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Originally Posted by ViperZ
Hey Lotek, don't you have a jersey to match that Reus?
yup




actually the story I was told was that the original owner was so
enamoured with the club (Trias) that he had the bike built and
painted to match the jersey. . . serious OCP points.

marty
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Old 09-28-06, 07:40 AM
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My boss has a Camaro like that, it looks exactly like that except no graphics on the doors. He is asking $80,000 for it. I think he's dreaming.
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Old 09-28-06, 12:47 PM
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Originally Posted by Prince9931
If that thing was a Yenko or a Baldwin motion or even a Berger then that car would be awesome ......... just a blah blah conv Camaro
Yeah, a 1969 Camaro Pace Car is Blah....

I'd take it and would not complain, even if it is blah, it's still a kick ass collectable



Originally Posted by big john
My boss has a Camaro like that, it looks exactly like that except no graphics on the doors. He is asking $80,000 for it. I think he's dreaming.
Thats a bit high, however typical fine examples sell for between $30,000 to $50,000 now adays.


https://www.oldride.com/classic_cars/935182.html


Lotek, that is a cool matching Jersey
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Old 10-03-06, 12:31 PM
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Update of the Update

Well, I made quite a few changes since the original post on the update. Gone is the 1988 Shimano Dura Ace 7400 group...rebuilt wheels and all. For all the attraction it had I decided to make the bike current and use Shimano's new 105 10 speed group. The group and handbuilt wheels are coming from GVH Bikes in Coos Bay, OR. The new parts will be as follows:

brakes - Shimano 105 5600
brake/shifters - Shimano 105 5600
crank - Shimano 105 5600 (175mm)
bottom bracket - Shimano 105 5600 (68mm)
front derailleur - Shimano 105 5600 (28.6mm)
cassette - Shimano 105 5600 (12t-27t)
rear derailleur - Shimano 105 5600
chain - Shimano 105 5600
headset - FSA Duron X (1in/silver)
seatpost - Thompson Elite (27.2mm/silver)
front hub - Shimano 105 5600 (32h)
front skewer - Shimano 105 5600
front rim - Velocity Aerohead (32h/grey)
front spokes - Wheelsmith XL (14-15 (2X))
nipples - Wheelsmith Brass (silver)
rear hub - Shimano 105 5600 (32h)
rear skewer - Shimano 105 5600
rear rim - Velocity Aerohead OC (32h/grey)
rear spokes - Wheelsmith XL/DB (14-15 (2X/3X))
nipples - Wheelsmith Brass (silver)

I believe I've done the bike a service going with the newer 105 group opposed to keeping the older Dura Ace group. The 105 stuff is as light as 8 speed DA, has a better finish, is cross-compatible with my Ultegra group, is current (parts are easy to find if necessary), and is user friendly. It will fit also fit in with the newness of the refurbished frameset. While I would have liked to have kept the DA group, it wasn't going to be as aesthetically pleasing with it's patina on the frame with new paint.

So, there it is. A new bike/photos will be posted in this thread very soon...

Last edited by 14max; 10-04-06 at 07:37 AM.
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