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Please help with MSRP & Sale price on Sram Force Bike

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Please help with MSRP & Sale price on Sram Force Bike

Old 04-26-07, 12:56 PM
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Please help with MSRP & Sale price on Sram Force Bike

Hi

I know that MSRP is a topic that draws flames; so if it bothers you please skip this question.

Given that bikes must have a List Price in order to communicate with most customers their relative value.

What would be a fair list price on a FULL SRAM FORCE EQUIPPED ROAD RACING BIKE with
RITCHEY PRO DS WHEELSET
RITCHEY WCS BAR
RITCHEY WCS STEM
RITCHEY WCS SEATPOST
SUB 3 LB 6061 DB FRAME
SUB 1 LB MONO CARBON FORK
FSA PRECISION AHEADSET, KENDA 200GR TIRES, VELO SEAT
with total bike weight at 16 lbs

suggestions on MSRP?

now - what would be a good sale price for such a bike? a price that would make such a bike really attractive?

Would this be different if the bike were made in USA, made in Italy, made in Taiwan, or made in China?

I would really appreciate any constructive input

thanks
mike

Last edited by bikesdirect_com; 04-26-07 at 01:12 PM.
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Old 04-26-07, 01:02 PM
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list : $2400

sale : $1800
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Old 04-26-07, 01:05 PM
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Originally Posted by bikesdirect_com
Hi

I know that MSRP is a topic that draws flames; so if it bothers you please skip this question.

Given that bikes must have a List Price in order to communicate with most customers their relative value.

What would be a fair list price on a FULL SRAM FORCE EQUIPPED ROAD RACING BIKE with
RITCHEY PRO DS WHEELSET
RITCHEY WCS BAR
RITCHEY WCS STEM
RITCHEY WCS SEATPOST
SUB 3 LB 6061 DB FRAME
SUB 1 LB MONO CARNON FORK
FSA PRECISION AHEADSET, KENDA 200GR TIRES, VELO SEAT
with total bike weight at 16 lbs

suggestions on MSRP?

now - what would be a good sale price for such a bike? a price that would make such a bike really attractive?

Would this be different if the bike were made in USA, made in Italy, made in Taiwan, or made in China?

I would really appreciate any constructive input

thanks
mike
I'm new to road biking, but I've never heard of a carnon fork. Don't you use Kinesis? That's what I have on my moto...

( )
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Old 04-26-07, 01:06 PM
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How much does that wheelset usually run by itself? I'm not familiar with it.
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Old 04-26-07, 01:07 PM
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Originally Posted by Zinn-X
list : $2400

sale : $1800

I think those numbers are about right.

Mike, if you need someone to stress test this combination for you, please feel free to PM me
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Old 04-26-07, 01:10 PM
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ridethecliche
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Originally Posted by JayC
I think those numbers are about right.

Mike, if you need someone to stress test this combination for you, please feel free to PM me
Haha, don't you wish
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Old 04-26-07, 01:14 PM
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I believe the potholes in the metropolitan Detroit area accelerate the testing.
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Old 04-26-07, 01:15 PM
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I think the $1800 sale price is too high, given that the Campy Record's went for ~$1200.

Edit: Oops, saw it's now ~$1600.
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Old 04-26-07, 01:17 PM
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Msrp On Parts

Originally Posted by ElJamoquio
How much does that wheelset usually run by itself? I'm not familiar with it.

PRO DS have MSRP of $500

WCS STEM has MSRP of $100

WCS POST has MSRP of $100

PRO BARS has MSRP of $90

FORCE GROUP - I think has MSRP of about $1800 or so
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Old 04-26-07, 01:19 PM
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you are right

Originally Posted by ridethecliche
I'm new to road biking, but I've never heard of a carnon fork. Don't you use Kinesis? That's what I have on my moto...

( )

you are correct; I need an editor
fork we can assume is ADK 380gram
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Old 04-26-07, 01:20 PM
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I don't know about the post, but stems can be had on ebay for ~$55. Force groups are going for ~$1100-$1200. I'd put MSRP on the bike at $2100 and sale price at $1600 or so.
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Old 04-26-07, 01:32 PM
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1600 might be a bit high for a sale price seeing as though the full record bike is going for 1600. Record is usually most expensive, DA a few hundred less, and all the SRAM stuff i've seen is a few hundred less than DA. A little bit less than what you have the DA stuff going for would be accurate. I'll agree with the 2,400 to 2,600 as to what to expect at a LBS.

PS If bikesdirect seels a full sram bike, I'll tell the rest of my team (we're getting custom frames). any specials on group buys?
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Old 04-26-07, 01:33 PM
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MSRP $2400 would be about right...and what to sell the bike for? $1600-$1700 maybe less for the bike

Your issue here is that there will be a secion of people that are buying it to strip it...you must know this given the Bottecchia deal you had going on the Record bike. Force is coming down in price and many have heard that Red is around the corner to replace it at the top of the SRAM line. I can get an 8pc SRAM group for $1100 new from a dealer...no one in their right mind is paying $1800 for it.

Ritchey WCS 4 axis can be had for $65 from a dealer, WCS AL post can be had for $40, Pro bars for $65.

I can put together your buildkit (everything other than the frame and fork) at a retailer with the same parts other than saddle (Aliante Sport which is > than your Velo) Tires (Michelin PR2 > than your Kenda) for $1647.

People buy your bikes when they think it is an amazing deal...you need to be between $1600 and $1700 plus shipping to meet that criteria.

The comment on the Record bike is correct but this build kit is much better...that crap you hung on the Bottecchia is probably hurting its sales.

Here is how you should have equipped a Campy bike...and made the price around $1k



That is your frame and fork, Campy Centaur components, Mavic Cosmos wheels, Ritchey 4 axis stem, Easton EA70 bars. Match the bars and stem maybe with Ritchey Pro rather than my choices. This frame is pretty nice really.
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Old 04-26-07, 01:33 PM
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A quick Google check found this (in red):

Originally Posted by bikesdirect_com
PRO DS have MSRP of $500 MSRP $320, available for $250

WCS STEM has MSRP of $100 MSRP $90, available for $65

WCS POST has MSRP of $100 MSRP $70, available for $30

PRO BARS has MSRP of $90 MSRP $70, available for $50 - $60

FORCE GROUP - I think has MSRP of about $1800 or so MSRP $1500, available for $1300
MSRP is a slippery devil.

I think Zinn-X is pretty much on the money at list: $2400, sale: $1800, shipped.
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Old 04-26-07, 01:33 PM
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Presumably the frame and wheels are better than the Campy bike, though.
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Old 04-26-07, 01:38 PM
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Originally Posted by ElJamoquio
Presumably the frame and wheels are better than the Campy bike, though.
The frame on the Campy bike is actually petty nice...though it is heavier than that (not a lot). Fork is a pig though. Wheels and build kit he is talking about is much better.
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Old 04-26-07, 01:40 PM
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As to countries: USA built = +$100, Taiwan = baseline, Italy = -$50, China = -$100, at least in my book.
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Old 04-26-07, 01:40 PM
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Originally Posted by Grasschopper
The frame on the Campy bike is actually petty nice...though it is heavier than that (not a lot). Fork is a pig though. Wheels and build kit he is talking about is much better.
Yeah, I was just looking at yours, comparing it in my mind to my Le Champion SL...
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Old 04-26-07, 08:28 PM
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Originally Posted by ElJamoquio
Yeah, I was just looking at yours, comparing it in my mind to my Le Champion SL...
My frame with the headset cups and bearings, the drop outs, the seat post binder and the cage bolts was 3.21 lbs...the fork was like 490g. I could drop nearly half a pound off my bike with a good fork...but that would be like putting lipstick on a pig.
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Old 05-08-07, 08:19 AM
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how about $1495

How about if we run this for $1495 for just bikeforums, roadbikereview, and mtbr members?

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Old 05-08-07, 08:24 AM
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Oooh baby. Any chance it'll be available in silver?
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Old 05-08-07, 08:41 AM
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sorry

Originally Posted by ElJamoquio
Oooh baby. Any chance it'll be available in silver?

sorry
black only
working on getting link up for bikeforums

BTW -- Black is hot if you put on Red tires, Saddle, and cages
I think anyway; just my thought
in fact, I'd go for Red cable housing too
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Old 05-08-07, 08:42 AM
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Yup that is right about where you need to be for price. Good looking and well equipped bike (unlike the Record bike...that XRP stuff is crap)...should sell well and I might even but one if I wasn't a Campy guy and didn't already have 5 bikes.

Any idea where the weight comes in?
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Old 05-08-07, 08:43 AM
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Black = stinkypants.
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Old 05-08-07, 08:47 AM
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Originally Posted by Grasschopper

Any idea where the weight comes in?
16 to 16.5 lbs

not as light as I would like; but lighter than most $1500 to $2000 bikes
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