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Any reason why helmets are so expensive?

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Any reason why helmets are so expensive?

Old 10-16-07, 04:01 PM
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fff
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Any reason why helmets are so expensive?

Went to my LBS to check out a helmet since my cheap Giro helmet I bought at Sportsmart is now 3 yrs old. First thing I looked at was the new Giro Iionis. Wowsers! It is light. It is also extremely expensive at $195 on sale. I bought a demo model (not worn on a bike but people have tried it on) Giro Atmos instead for $100.

I got what people consider to be a good deal. But really, just look at it...it's foam! There's no moving parts and it is a straightforward product to both use and produce. Seriously, why is it so much? I understand there are some R&D costs that need to be recouped but these things probably cost less than $20 to produce. Or am I missing something? Oh well, the helmet is nice...
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Old 10-16-07, 04:04 PM
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you can buy helmets that cost $35. Why did you pick one of the expensive models?
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Old 10-16-07, 04:05 PM
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http://pricepoint.com/detail/13929-2...elmet-2005.htm

save your $$$.


On a similar topic, what's the difference between an $80 stem and a $10 one?
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Old 10-16-07, 04:06 PM
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R&D, brand image, LBS cut, lawsuits, lots of junk...however, I do think that's pretty nuts. More than some motorcycle helmets.

I'm not an industry insider though...
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Old 10-16-07, 04:06 PM
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You're paying a lot for the style, name, cooling (and now even weight).

That's the bulk of it, at least. Does a cheap helmet work just as well? Probably.
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Old 10-16-07, 04:06 PM
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my dad always said... "if you have a $10 head.. get a $10 helmet."

p.s. my dad isn't dead or anything.. i just haven't heard him say that in years..
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Old 10-16-07, 04:15 PM
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Originally Posted by fff View Post
I bought a demo model (not worn on a bike but people have tried it on) Giro Atmos instead for $100.

Seriously, why is it so much?
Because you'll pay it.

If there were enough schmucks out there willing to buy $300 helmets they'd make them too.
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Old 10-16-07, 04:22 PM
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Originally Posted by DiabloScott View Post
If there were enough schmucks out there willing to buy $300 helmets they'd make them too.
And they do.
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Old 10-16-07, 04:22 PM
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helmets that pass snell standards is all that i need. so i just got a schwinn which passed snell from walmart for 20bucks
the extra 100bucks or so is for name and marketing
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Old 10-16-07, 04:25 PM
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Originally Posted by DiabloScott View Post
Because you'll pay it.

If there were enough schmucks out there willing to buy $300 helmets they'd make them too.

There ARE aren't there? Some are as much as $600au, so you 'Mericans must be paying as much as $500us for some of your top-o-the-line cranium protectors...
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Old 10-16-07, 04:29 PM
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Originally Posted by JBS103 View Post
And they do.
When I checked last week on the Ionos, on Performance Bike's site they were sold out.
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Old 10-16-07, 04:39 PM
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All helmets are rated to protect you equally - from the $20 ones sold at Walmart to the $300 ultra light weight ones. The key difference is weight (the lighter the more expensive) and air flow.

I always bought a $50 helmet (Giro Havic - sometimes $35 on sale) but recently purchased an E2 on sale. I love the E2. It's 3 times the price of the Havic but so much more comfortable and better fitting. Just remember, no matter what price you pay if you fall and hit your head, the helmet is toast and you need a new one. One reason why I always purchased cheaper helmets. Seems like I fell on my head alot!
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Old 10-16-07, 05:09 PM
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Originally Posted by SVOboy View Post
R&D, brand image, LBS cut, lawsuits, lots of junk...however, I do think that's pretty nuts. More than some motorcycle helmets.

I'm not an industry insider though...
Yes.... It's all economics. I hated it when I first realized that my bike tune-up costs more than a tire rotation and an oil change on a car........
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Old 10-16-07, 05:12 PM
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(Synthetic) Oil Change and Tire Rotation: $20

Bike Tune-up: $0
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Old 10-16-07, 05:20 PM
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Originally Posted by Bike enthusiast View Post
Yes.... It's all economics. I hated it when I first realized that my bike tune-up costs more than a tire rotation and an oil change on a car........
the majority of tune ups on bikes can be done with tools you will find at home. Learn how to do it and start doing it. Saves money and makes you actually knowledgeable..
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Old 10-16-07, 05:26 PM
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>>Any reason why helmets are so expensive?<<

We should dispatch a Road Nazi OCP Death Squad out to find this member for having the balls to post such a question here. Why is bike schwag expensive?

Are you sure you're on the right website? This is Bike Forums, OCP Capital of the Universe.
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Old 10-16-07, 05:28 PM
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Better designed venting and less weight on the expensive ones - sometimes better strap systems too.

Most of the cost is insurance for when people sue after their kid gets hit by a steam roller and the helmet doesn't protect their legs.
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Old 10-16-07, 05:30 PM
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Wear a $30 helmet for a few weeks, then try a Giro Atmos. It may not be worth it to you, but the reasons for the price difference will be apparent.
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Old 10-16-07, 05:33 PM
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I had the LBS sale guy explain why helmets are so expensive.

He said, "you'll pay for it, because people want to keep their heads." He admitted he was ripping me off, but said people buy helmets because they don't have a choice.

People that say you're paying for the vents are missing the point. It doesn't cost the manufacturer MORE to add these vents once they've acquired the non-recurring costs. But they continue to charge high amounts because no one wants a head injury, and they can exploit the cycling niche.
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Old 10-16-07, 05:33 PM
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Great question.

I'd really like to see the financials on one of these projects.

I remember when the first hardshell Giro helmets came out. Just over 15 years ago now? That silly neon green and black one that Greg LeMond wore. They were about $60 and made in America.

So now you can pay three times that amount for a made in China Giro helmet.

-Z
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Old 10-16-07, 05:34 PM
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A $200 helmet lasting a mere three years is still $66/year. That still makes it pretty cheap compared to other bits we buy. Having said that, the prices of some of these things do give me pause.
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Old 10-16-07, 05:36 PM
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The idea that the more expensive helmets protect more/better is pretty much crap.

Comfort, ventilation, light weight, swanky design, wind tunnel testing, pro sponsorship, and just plain coolness are what you're really paying for with the expensive lids.
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Old 10-16-07, 05:39 PM
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They're priced like that because people will pay for that much for them. Don't believe the R&D story. Or the design one. It's simply because that's what the market will bear.
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Old 10-16-07, 05:45 PM
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Why is ____ so expensive?

Because that's what people are willing to pay for it.

Originally Posted by Treefox View Post
Most of the cost is insurance for when people sue after their kid gets hit by a steam roller and the helmet doesn't protect their legs.
K now, this made me crack up
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Old 10-16-07, 05:46 PM
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I pay $600 for a motorcycle helmet. But, that has a visor, and clips and it's bigger (but weighs almost the same) than my bicycling helmet.

My last bicycle helmet was about $175.

What baffles me are the laws that require someone to wear a bicycle helmet but not a motorcycle helmet.
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