rapidcarbon

Where can I find it? I just wonder how many bikes they sold and how much money they made last year.

A Trek dealer told me that they sold 1 million bikes, and made $800 mil in 2007.

John H.

I don't think that Trek is a publicly-traded company. If it's not you may have difficulty locating an annual report.

howsteepisit

Since I think Trek main sales are bike, that would be $800/bike profit. Dealer is pulling your leg. Even acounting for equipment/accesoories, I suspect $800 mil profit is way way overboard.

Edit Hoovers estimates the 2007 sales for TREK to be 69 million, dealer definatly full of crap

Psimet2001 

Wow...didn't realize that they were that small. That's small. That's like my company's size and we're a small family manufacturing operation.

I know we couldn't afford the marketing that they do. We couldn't even manage the distribution channel they have. What a nightmare that must be.

I am sure they're doing just fine, but seriously....that's chump change.

eric01

are we talking revenue or profit? 800 m revenue i can see... not 800m profit

Psimet2001 

Uhhhh....check the third post....

Sales = Revenue.

Again 69Million seems awefully low, but 800 million....not a chance.

Chris_F

I saw some video footage of the Trek factory, seemed consistant with a $70M-ish sized company (assuming most models aren't made in-house in the factory I saw). Certainly it's not a near $1B company ($800M).

I get the impression that these bike companies are small. Even the big ones are small (currently I'm working for a $6B operating group in a $20B company).

rapidcarbon

how about Trek selling over 1 mil bikes in 2007?

oilman_15106

I think they sell a million bikes a year in Pittsburgh, PA. Seems to be all you see on the road.

More seriously, with all the Trek badged Made in China bikes sold in the mix they might be selling a million a year and if they arrive already assembled the "factory" does not have to be that large. Just need a big wearhouse somewhere.

patentcad

Trek's sales may have reached $800 million, but certainly not their profits.

patentcad

>>Trek, which will celebrate its 30th anniversary next year, has $600 million in annual sales and 1,500 employees, including 1,300 in the United States, mostly in Waterloo and Whitewater. The company also has a plant in Germany, near Dresden.<<

That quote from an October 2005 article. So $800 million on 2007 sales would not be unreasonable.

Psimet2001 

Fuuuuuudge! That's a lot of spokes.

I saw the one report that referenced the $69 Million said something like 1500 employees and I was trying to figure out how you pay 1,500 employees on such small sales.

Now...800 with 1500 employees - assuming they count the 10 year-old slave labor in china - is a nice model. I now know why they can afford so much marketing and iron-fisted distribution control.

Now....how many of the 1500 employees are BF weenies.....fess up you shills...

ElJamoquio

?? Not really. That's not very much money for 1,500 people. Unless you count the slave labor, which I doubt they do - do they operate their own facility in China? I thought they farmed it out.